 ComScore Acquisition May Speed Unified Analyticsby Carla Rover on Wednesday, September 1, 2010 ComScore's acquisition of Dutch web analytics firm Nedstat is part of the company's effort to "speed up" the launch of its planned Unified Digital Measurement (UDM) platform -- one that melds qualitative and quantitative online audience metrics. It's a global push that could inspire rival analytic firms to streamline and upgrade their web measurement platforms. Metrics, TechnologyRead more | Comments (0) |
DigiRant: Steve Jobs For Presidentby John Gaffney on Wednesday, September 1, 2010 Apple's debut of Ping is the right move at the right time for social media regardless of what company you are. Social media will spread out and allow different brands. Facebook will be the WalMart of the category, which is great for them but also leaves a lot of room for innovation and specialization. Kind of like Prince sang back in the day: “You can be the president; I’d rather be the Pope.” Marketing, SocialRead more | Comments (0) |
Digital Content Today: Questions On Email VideoWednesday, September 1, 2010 A new survey that takes the industry temperature on using video in emails might have up some dirt. The survey was conducted by ExactTarget and Flimp Media together with the Web Video Marketing Council Video Email Marketing Trends survey of over 200 interactive marketing professionals. Not surprisingly it found that marketers believe that video based email marketing is “the wave of the future” while less than 5% “don’t think it works.” Surprisingly however, 35% of marketers said their email service provider did not offer a video marketing solution and 44% did not know if their ESP offered a video marketing solution. [...] Marketing, TechnologyRead more | Comments (0) |
DIGIDAY Bits And Bytes - Sep 1by Tameka Kee on Wednesday, September 1, 2010 Today's bytes: Now, business can pay to have their logos show up on Google Maps. Will the iPad be Apple's device that cracks the enterprise market? And display ad CPMs were up 25% in Q2 vs. Q1. Read more | Comments (0) |
SAMMY 2010 Finalist: U by KotexWednesday, September 1, 2010 Leading up to the SAMMY Awards Gala for best social marketing and media of the past year, we'll be sharing select campaigns we hope will inspire you and raise the bar for everyone. Today, Kotex aimed at nothing less than launching a "social movement aimed at changing the conversation" about women's periods. Results? In just two weeks, ubykotex.com had over 270,000 visits with more than 185,000 sample requests. Marketing, SocialRead more | Comments (0) |
Google, Apple and Microsoft Battle to Own Your TVby Andrew Eisner on Wednesday, September 1, 2010 The living room of the future includes a TV viewers click on a weather app or sports app instead of watching the local news. A home where families play a board game together on the TV using the Monopoly app, or stay in touch with their friends with a FaceBook app, all from the comfort of the living room couch. And big companies like Google, Microsoft and Apple are all fighting to own the TV app landscape. Media, TechnologyRead more | Comments (1) For Apps Sake: Six Questions to Ask Before You Build an Appby David Gwozdz on Tuesday, August 31, 2010 In recent months, the mobile ad industry has become a-buzz with apps. While the excitement is valid, some big questions must be raised. Namely, are we losing sight of the bigger mobile advertising opportunity, and what’s the real future of apps in all of this? MobileRead more | Comments (0) |
Todays Top Stories:ComScore Acquisition May Speed Unified AnalyticsGoogle, Apple and Microsoft Battle to Own Your TVDigiRant: Steve Jobs For PresidentDigital Content Today: Questions On Email VideoFor Apps Sake: Six Questions to Ask Before You Build an App |
DIGIDAY Upcoming Events September 13, 2010 Marketing & Monetizing Mobile in 2010 : Publishers, Agency Executives and Brand Marketers are set to come together and discuss one of the hottest markets in digital content and...  September 13, 2010 The MOBI Awards honors overall excellence and breakthrough achievement in mobile media, marketing and advertising. The MOBI's are presented by DM2, the publishers of DIGIDAY: DAILY a...  September 14, 2010 When Social Media & Marketing Mix. DIGIDAY:SOCIAL examines, explores and debates the intersection of social media and marketing and how today's biggest advertisers and...  September 14, 2010 The SAMMY Awards - Social Advertising, Media, and Marketing Awards The SAMMY Awards honors overall excellence and breakthrough achievement in Social Advertising, Media, and...  October 17, 2010 to October 19, 2010 Where THE media moguls caucus on the business of distributing and monetizing content across digital platforms. There is an enormous market that serves content owners... |
