digiday:DAILY - Digital Content, Digital Advertising, Digital Marketing

digiday Bits And Bytes - March 12 by Tameka Kee on Friday, March 12, 2010 Today's bites: ROI has finally become the key metric of choice for marketers. China vs. Google, round 2. And Verizon and Budweiser are hoping that music will get Hispanic Americans "ready for some futbol" in advance of the FIFA World Cup. Read more \| Comments (0)
Juniper Report: M-commerce Must Be Targeted Friday, March 12, 2010 A new report from Juniper Research claims that one-to-one marketing allied to the rapid proliferation of smartphones will be among the key drivers of a mobile retail market which is anticipated to exceed $12 billion by 2014. Metrics, Mobile Read more \| Comments (0)
Automated Content Can Avoid Commodity by Peter Berger on Friday, March 12, 2010 If we resist the “race to the bottom” idea of commoditization of original content, and instead think about its highest possible state, Peter Berger believes writers and publishers adding great original articles online that offer equally useful information about topics that are being searched for. Marketing, Technology Read more \| Comments (0)
New Cisco Network Won't Help Wireless by John Gaffney on Friday, March 12, 2010 This past week’s digiday:Mobile conference featured several panelists who were concerned about a critical lack of wireless bandwidth. For now the excitement will be for online content. Cisco new CRS-3 network will provide enough core capacity for "every man, woman and child in China to make a video call, simultaneously" but it won't help wireless smartphone capacity. Read more \| Comments (0)
Five Questions: Neil Salvage, Citysearch's EVP of Advertising by Tameka Kee on Thursday, March 11, 2010 What makes some of the top execs at leading digital marketing and publishing companies tick? Want to learn from their past successes (and sometimes failures)? Then dig in to our Five Questions column. This week, we ask Neil Salvage, EVP of advertising at IAC-owned Citysearch about why the company decided to invest in an SEO firm, and how he really feels about competition from Yelp. Read more \| Comments (0)
Five Reasons Why Companies Should Not Block Employee Access to Social Networks by B.L. Ochman on Thursday, March 11, 2010 Last week, a client told me that they don't allow employees to access YouTube at work. "Do your employees carry cellphones?" I asked. The answer was "yes," of course. "Well then, most of them already have access to YouTube," I replied. "Right in their pockets." The fact is, resistance to social network access at work is futile. Read on for five reasons why. Social Read more \| Comments (0)
digiday Bits And Bytes - March 11 by Tameka Kee on Thursday, March 11, 2010 Today's bites: Why the "NCAA Vault" is a potential online video goldmine. EA decides to sell all of its own in-game ad inventory. And tips for boosting email campaign conversions with streamlined landing pages. Read more \| Comments (0)
The Secret To Online Branding by Jeff Einstein on Thursday, March 11, 2010 The problem for online advertisers, publishers and content producers alike is that the Internet compels us to lean in when all we really want is an excuse to lean back. Media Read more \| Comments (4)
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