 New Google Maps App Has Yelp on the Brainby Carla Rover on Wednesday, July 28, 2010 Google blends user-generated reviews with content from Zagat, TripAdvisor and even menus from Menutopia in the latest version of its Google Maps app. And with the focus on Place Pages, the app is shaping up to be a formidable Yelp competitor. The updated app should give Google (and advertisers) the perfect platform for reaching affluent, educated 18-34 year-olds when they're on the go. So should Yelp be worried? Marketing, MobileRead more | Comments (0) |
Qualcomm Knocks Your Block Off With Augmented Reality Displayby Melinda Gipson on Thursday, July 29, 2010 “Looking at things through your phone instead of at your phone seems an odd thing to do at first,” admits Matt Grob, senior VP of engineering and head of corporate R&D at Qualcomm in describing the work his company is doing with augmented reality. “But then it somehow turns into a magic portal to an invisible universe… it’s really cool.” After watching our featured video from Grob's presentation at the AlwaysOn Stanford Summit yesterday, we think even the most jaded marketers may agree. [...] Mobile, TechnologyRead more | Comments (0) |
DIGIDAY Bits And Bytes - July 28by Tameka Kee on Wednesday, July 28, 2010 Today's bytes: Will your house be one of the 3.4 million homes that gets a 3D TV this year? Wall Street responds to rumors that RIM will (finally) release a BlackBerry that can compete with the iPhone. And is Google planning a platform that will set social game developers free from their dependence on Facebook? Read more | Comments (0) |
Succeeding in a Recession: Leading Private Tech CEOs Sound Offby Melinda Gipson on Wednesday, July 28, 2010 According to a mix of venture capitalists and banks, and entrepreneurial experts across the globe, the top of the food chain in private companies are represented best by: Tapulous, an app game maker just sold to Disney; Appirio, a cloud-sourcing company; SecondMarket; OpSource, a cloud hosting service; and FreeWheel, a system that monetizes syndicated video. SecondMarket, a company that provides a trading floor for illiquid assets was judged the company most likely to succeed for its investors, according to a mix of criteria including the likely return to initial investors, media buzz and revenues. [...] MarketingRead more | Comments (0) |
ABC Counts New Digital Versionsby John Gaffney on Wednesday, July 28, 2010 Get ready for “branded editions.” The board of the Audit Bureau of Circulations made a series of changes last week that will allow several digital versions to count for circulation. According to the ABC, the new policies include new standards for newspaper subscriptions that include digital editions that will accommodate paid content models across multiple platforms, such as e-readers and mobile apps. The new rules also introduce the concept of a “branded edition”—a publication of the ABC member newspaper often targeted at a specific audience or geography but containing a different name. [...] Media, MetricsRead more | Comments (0) |
Google vs. Microsoft: Let the 2D Mobile Barcode Wars Beginby Eric Wilson on Wednesday, July 28, 2010 Marketers like Calvin Klein are jumping on the 2D barcode bandwagon, giving mobile phone users access to exclusive content, discounts and other goodies. It's an emerging market, but there's already showdown shaping up in terms of barcode formats, and the players are the usual suspects: Google and Microsoft. Find out how Microsoft's Tags stack up against Google's QR Codes in the follow up to Eric Wilson's first feature post. Mobile, TechnologyRead more | Comments (2) Name That App: TRONby Matt Kapko on Tuesday, July 27, 2010 There are thousands of apps in the App Store, Android Market and BlackBerry App World -- but not all of them are worth your time or money. So how do you cut through the clutter? Every Tuesday, digiday:DAILY gives you the rundown on the app that should be on your radar. This week's app: TRON Mobile, TechnologyRead more | Comments (0) |
Todays Top Stories:Google vs. Microsoft: Let the 2D Mobile Barcode Wars BeginThe BBC iPhone App Prepares To Stand And DeliverABC Counts New Digital VersionsSucceeding in a Recession: Leading Private Tech CEOs Sound OffQualcomm Knocks Your Block Off With Augmented Reality Display |