digiday:DAILY - Digital Content, Digital Advertising, Digital Marketing

Office Depot EVP Stays True To Customers by John Gaffney on Monday, February 8, 2010 More than 15 years into its Internet life, Office Depot is in the third week of its “Heroes” campaign, and has big online for social media plans for its SMB "Heroes." We caight up with Monica Luechtefeld, EVP of Direct Marketing, to discuss. Read more \| Comments (0)
Forrester: Marketers Lack Confidence In TV by John Gaffney on Monday, February 8, 2010 To paraphrase Jim Mora in that Coors Light commercial: "Super Bowl? Don't even talk about the Super Bowl. Super Bowl? Are you kiddin' me?" That seems to be what Forrester Research has found in marketing attitudes toward TV. Marketing, Metrics Read more \| Comments (0)
digiday Bits & Bytes - Feb 8 by Tameka Kee on Monday, February 8, 2010 Quick bites of curated news about digital publishing, advertising and marketing from around the web. Read more \| Comments (0)
Digital Content Today: ETrade Moves Babies Online Monday, February 8, 2010 Those ETrade babies will be back and all over your email, social media and online pages. Marketing, Mobile, Social Read more \| Comments (0)
Why Is This Man Smiling? by Melinda Gipson on Monday, February 8, 2010 If Joe Zawadski, CEO od MediaMath has his way, media buyers are going to say 'Bye-Bye' to the black box. Instead, his company is offering a dashboard data approach that is winning awards and clients and providing all the transparency buyers care to see. Watch our exclusive interview in the upper right-hand viewer on the digidaydaily.com site and read on to find out why you care. Metrics Read more \| Comments (0)
The Fuel: Gimme Four (Or Why I Love Poken) by Monika Ratner on Friday, February 5, 2010 Welcome to the world of Poken, where business cards are cute, and your best leads won't get left on the floor at some Social Media Week soiree. Media, Social, Technology Read more \| Comments (0)
digiday Bits & Bytes - Feb 5 by Tameka Kee on Friday, February 5, 2010 Quick bites of curated news about digital publishing, advertising and marketing from around the web. Read more \| Comments (0)
Benetton Says It's Time For AR by John Gaffney on Friday, February 5, 2010 Benetton is taking its experiment with augmented reality technology to a higher level, with a new international print and online campaign and model competition starting Monday. Marketing, Technology Read more \| Comments (2)
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