It’s Advertising Week, and we’re spending some money!  How'd you like to see what you can buy with $100 million big ones?

As part of a press blitz Yahoo unveiled its new $100 million re-branding campaign as part of the Ad Week festivities. CMO Elisa Steele kicked off the press conference by introducing the new “Yahoo, It’s Y!ou” effort, which combines print, online, video, out-of-home ads which will roll out in 10 countries.  No, that was not a typo. Yahoo paid a couple million for that awkwardly placed exclamation point, thank you very much.

Yahoo's new ads focus on users’ personal connection to the Web, including their connection to social nets. They highlight the personalization options available through Yahoo, including new personalized search options. As TechCrunch reveals, “Other slogans in the new campaign include “The Internet is under new management: Yours” and “The Internet has a new personality: Yours.” 

Yahoo CEO Carol Bartz joined Ms. Steele; Penny Baldwin, SVP, global integrated marketing/brand management; Hilary Schneider, Yahoo’s U.S. EVP and other Yahoo execs to intro the campaign. The ever brash CEO didn’t miss an opportunity to dish it out: “When you get outside New York and Silicon Valley, everyone loves Yahoo. I just want to transplant all of you guys out of your cynicism. What is wrong with you guys?  Go be cynical about frickin’ Google.”  Source: Tech Crunch, more and paid Content, more