Video: Journalist and Author Stephen Baker On "Targeting in The Attention Economy"
Thursday, June 18, 2009
Today, Mobile and Friendship networks are the emerging areas of audience targeting. Understanding who we are by the patterns of our movements and the nature of our relationships will become more and more important to content owners and marketers as they both signal what we desire and who we listen to, which are both crucial in the Attention Economy.
Another big issue for marketers is privacy: How should advertisers and marketers aggressively market their privacy policies in a bid to establish trusted ties to customers? Watch this keynote presentation by Stephen Baker, BusinessWeek Journalist and Author of The Numerati discussing these themes and more at digiday:TARGET.
digiday:DAILY - Where Digital Content, Commerce and Innovation Collide. A daily content hub and enewsletter features news round ups and summary of the top stories in digital media and marketing, with a focus on digital content, advertising, and emerging platforms. The publication also includes commentary and analysis from the top experts and leading minds in the digital media business. Our readers are split between digital and traditional publishing, agency and brand executives and they come to us as it's the one place to get all the big digital media and marketing stories first. We cover the latest news for online, internet, mobile, digital video, email, social media, widgets, RIA's, digital out of home, digital magazines, ad networks, behavioral targeting, online gaming, digital marketing, digital media, digital publishing, digital advertising, and digital content
