Video: Journalist and Author Stephen Baker On

Video: Journalist and Author Stephen Baker On "Targeting in The Attention Economy"

Thursday, June 18, 2009

Today, Mobile and Friendship networks are the emerging areas of audience targeting. Understanding who we are by the patterns of our movements and the nature of our relationships will become more and more important to content owners and marketers as they both signal what we desire and who we listen to, which are both crucial in the Attention Economy.

Another big issue for marketers is privacy: How should advertisers and marketers aggressively market their privacy policies in a bid to establish trusted ties to customers? Watch this keynote presentation by Stephen Baker, BusinessWeek Journalist and Author of The Numerati discussing these themes and more at digiday:TARGET.

Tags: Stephen Baker, BusinessWeek, The Numerati

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Video: Journalist and Author Stephen Baker On "Targeting in The Attention Economy"

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