Semantic advertising firm Peer39 has released an upgrade to its platform interface for client publishers. The update includes a dashboard for tracking ad performance at every level. The new dashboard offers statistics, graphs, and “predictive functions related to content categories to which ads can be matched.”  It was designed with the diverse needs of publishing execs, ad ops and sales teams in mind. 

For instance, "in the 'Executives' tab, an overview of content categories and ad placement is presented in the form of pie charts. The information provided allows executives to clearly see high-yielding content categories along with those that are not performing well.” The ad operations and sales sections offer tools and data aimed at those teams. The interface also incorporates a post-campaign reporting function.  

Given the challenges of the current ad climate, the release of Peer39's dashboard is well-timed. Everyone in publishing is thinking about the bottom line, and craving the data to optimize overall performance. Making sense of the data-- and harnessing it strategically-- is the tricky part. Amiad Solomon, CEO, Peer39 explains, “Peer39’s new dashboard interface places a wealth of information at our clients’ fingertips…We expect that it will give them a better understanding of, and the ability to take further advantage of, our platform’s capabilities.”  Source: Peer 39, release