Leveraging the Fan Base: Wikia Shows Brands How
by Melinda Gipson on Wednesday, September 30, 2009 Since Bob Huseby joined Wikia Inc. as SVP/Publisher in January, the site has seen triple digit growth in usage, from 2.8 million to 6.5 million unique visitors. Perhaps more importantly to site founders, the site also is now profitable with the help of contextual, rich-media take-overs targeted to entertainment brands. (As a "how-to" bonus for brands, Pro premium members may download the slides pitching Wikia's windowshade unit and more to Warner Brothers to promote the movie Sherlock Holmes.) Huseby and his sales team also are talking to brands in beverage and consumer product goods about how to take advantage of the fan base they may already have on Wikia. Huseby explains how advertisers are leveraging this fast-growing community and hints of a future where you can take your wiki with you. Watch DM2PRO's exclusive video interview. | |
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