The most socially networked teens aren’t spending their weekends in front of the screen. A survey by myYearbook and Ketchum of teen social media users showed that the most active online influencers are more likely than the average teen to participate in social media activities, such as updating their status at least once per day or sending 3,000 texts per month, but they also spend more time socializing and influencing their peers offline.

The study surveyed 10,000 teens, aged 13 to 19, who are members of myYearbook, and identified teen influencers in the social media space to provide insight on how they share information and interact online. It found that a teen's social media popularity translates offline, as teen social media influencers are 40 percent more likely to have attended a party over the last weekend than average teens. They also are 20 percent more likely to have had a friend visit them at home in the last week. They are also more active than the average teen offline in terms of listening to music, playing video games, and reading books, newspapers, and magazines.

The survey showed that hyperactive teen socialites are hyperactive in other areas as well. They are more likely than the average teen to participate in social media activities, with 97 percent spending two hours per day on a social networking site, 95 percent updating their statuses at least once per day, and 91 percent having more than 500 friends on their social networks.

The group also wants to evangelize their purchases. In fact, 87 percent of teen social media influencers share information on the products they use with their friends, compared to only 50 percent of teens in general. Across age brackets, these influencers look to recommendations from friends and peers as their most trusted source. When it comes to purchasing a product, 52 percent of teen social media influencers trust their friends' recommendations most, compared to 9 percent who would most trust an adult.

The survey data indicates that teens aged 15 to 17 are the most engaged online, with activity among 18- and 19-year-olds dropping slightly. Younger teens do not want to be friends with their parents on social media sites. In fact, 56 percent of teen social media influencers aged 13 to 14 say they "hate it" or are "nervous" or "annoyed" when their parents "friend" them on social media sites, while only 27 percent of teen social media influencers aged 18 to 19 responded this way.

Marketers should note that the survey respondents indicated that content that is particularly humorous or shocking is what resonates most with them, and also what they are most likely to share with others. Interestingly, the majority of respondents prefer interaction from brands to be clear and straightforward, but they also appreciate when a brand can be edgy, funny or shocking - as long as it is done well. Influencers are also 41 percent more likely than average teens to be interested in celebrity news.