DIGIDAY:DAILY - Digital Content Today: E*Trade Moves Babies Online

Digital Content Today: E*Trade Moves Babies Online

Monday, February 8, 2010

And what about that little milkaholic Lindsey anyway? Now that the Super Bowl is over, the E*Trade babies will focus more online. The company says it will continue its integrated campaign, which spans traditional, online and social media channels.

The campaign focuses on communicating the benefits of being "liberated from the big expensive brokers" and includes:

A total of five "Talking Baby" TV spots touting the value E*Trade offers to investors,
An "Outtakes" reel of commercial footage left on the cutting room floor
BabyMail, a new widget enabling users to send personalized electronic talking baby messages to friends
Online advertising integration with key sites including Yahoo!, Google, CNNMoney.com and WSJ.com
A social media campaign, offering interaction with the babies via Facebook, Twitter and YouTube

Tags: E*Trade, Super Bowl

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Digital Content Today: E*Trade Moves Babies Online

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