Despite what the lasting impression of yesterday's news and today's news is making, there are other companies in the digital content and marketing business, and some of them are even doing very well thank you very much. One of them is Bunchball, a marketing technology company that helps brands measure and drive consumer engagement leveraging game mechanics, which announced a 4.4-fold increase in 2009 revenues (compared to 2008) and a five-fold increase in its customer base, which includes NBC Universal, USA Network, Meredith, Hearst, Resource Interactive, Syfy, Comcast and many others. Bunchball’s base of publishing and marketing partners also precipitated the dramatic increase to the company’s Internet consumer footprint to nearly 50 million people who participated with a Bunchball publisher or brand campaign during 2009.
“Our success in 2009 proves that there exists a strong market for tools and solutions that provide the incentive and reward infrastructure that allows brands to connect with consumers and move them through their digital journey--from the Web, to mobile applications, to Facebook and other social applications, to game consoles, rich media, etc. The motion is the message," said Peter Daboll, CEO of Bunchball.
In other news:
AT&T Says It Can Handle The iPad ... Coke Joins Pepsi On Facebook For Super Bowl ... iPad Raises Stakes On Apps And Rich Media ... Google Rumored To Intro New Mobile Search ... Owyang On Support Communities