Today, digidaydaily toasts the DPAC Awards finalists in the Social Engagement Category.

How do you get an outrageous, controversial movie to open at number one? The Ignited team took the focus off the racier content in NBC Universal's film Bruno, and instead played up Bruno’s hilarious antics on his press tour, in addition to his humorous catchphrases. To engage a broader audience of moviegoers, the Ignited team also worked with Federated Media and Twitter.com to launch CinemaTweets. This hub cross-promoted Bruno’s Twitter feed, but also started a conversation with film fans, posing questions to the audience about their favorite movies and actors. Believe it or not -- this marked the first time a studio had advertised on Twitter.com. What 6 media partners did Ignited tap for such extraordinary success?

In mulling what it could do to engage moms during the busy "back to school" season, Coca-Cola wanted to approach social media thoughtfully -- after all, the space is becoming quite cluttered. Coke's research showed the company that this demographic is more likely to join a preexisting community than to create a new one. So, with the help of 360i, Sprite partnered with the already-flourishing TwitterMoms community for a multi-faceted campaign spanning Twitter, the blogosphere and a variety of social networks. Want to know Coke's success rate?

Huggies / Circle of Moms / appssavvy -- they're names that are now synonymous with conversation in the crowded social media marketing environment. But for this brand to land in the finalists circle for the DPAC Awards, it had to demonstrate engagement. More than 66,000 moms posted to the Huggies Zone site during the campaign, evidence that tapping a genuine, pre-existing community of mothers convinced participants that Huggies is a brand that's listening.

We’ll be sharing the finalists’ award-winning campaigns with you every day in the run up to our DPAC Awards Gala, and give DM2PRO.com members the opportunity to dive into the strategy, creative and distribution that made these efforts successful. (It’s only $20/month, and you’ll have access to ALL our DM2Event show video in addition to these incredible blueprints for campaign success AND discounts for full conference attendance.) Cmon – be a Pro!