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AudienceScience Nets German Targeting Firm

by Melinda Gipson on Tuesday, July 6, 2010
AudienceScience Nets German Targeting Firm

So, if Hamburg, Germany-based wunderloop can target ads the way that German striker Miroslav Klose can pinpoint a soccer ball, AudienceScience may have itself a winner. For some reason, the latter ad technology company dropped news of its agreement to acquire wunderloop during the long holiday weekend, but then, conquering the world one audience segment of the time affords little slack time.

The purchase comes on the heels of another acquisition; AudienceScience recently bought Consorte Media, a U.S.-based digital marketing company that helps advertisers connect with Hispanic consumers online. Jeff Hirsch, AudienceScience CEO said, “AudienceScience is on a steady path of global expansion.”

In Europe in particular, with its more stringent privacy restrictions, it makes sense to do business with a local. Wunderloop qualified early for the Euro-version of TrustE’s seal of approval. There, it’s called the EuroPriSe, and only 15 technology and/or software companies have been able to achieve the imprimatur since it was introduced in the summer of 2008.

Wunderloop does business already in France, Germany, and The Netherlands, with clients such as AOL, Conde Nast, Telecom Italia, Ad Audience, Orange, Deutsche Telekom and eBay Motor, according to the company’s Web site. Wunderloop CEO Torsten Ahlers said, “AudienceScience is the ideal partner for wunderloop. At one stroke, we now have the opportunity to export wunderloop’s successful technology to the US and other markets while also enhancing our range here in Europe with AudienceScience’s great products.”

Photo credit: AP

Tags: audience targeting, AudienceScience, wunderloop, European privacy, EuroPriSe, Consorte Media, Hispanic, Jeff Hirsch, Torsten Ahlers

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July 18, 2010, 01:28 AM
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