measurement
 | Digital Content Today: Two Screens Are Better Than OneThursday, July 1, 2010
Nearly 40% of people in homes with Internet access use the TV and Internet simultaneously... |
| DPAC: Multi-Channel Measurement Still ComplicatedFriday, June 25, 2010By: Owen McDonald
Accurate audience measurements continue to elude publishers, advertisers and agencies in... |
 | Adify Steps Up To New GuidelinesMonday, June 21, 2010By: John Gaffney
In print publishing it’s an audit. For TV, its ratings. For performance-based... |
 | The Fuel: Brand Love In The Time of CholeraSunday, June 20, 2010By: Mike McGraw
As brands continue to dip their collective toes deeper into the murky waters of social... |
| ForeSee And Nielsen Enter Social Measurement ArenaWednesday, June 16, 2010By: John Gaffney
As brands continue to push toward assigning metrics to social media, two major players... |
| Kantar Makes Online Video Measurement PushThursday, June 3, 2010By: John Gaffney
Money talks. If it’s true, WPP and its Kantar research and analytics division are... |
| Meteor Launches Influencer MapSunday, May 9, 2010By: John Gaffney
Social media measurement continues to command attention from solution providers. Last... |
| Digital Content Today: DL To Measure Brands On Social MediaTuesday, January 26, 2010As more brands embrace social media, measurement companies are finding ways to quantify those... |
 | The Fuel: Social Media Lessons From A Train RideFriday, December 18, 2009By: Monika Ratner I met up with a friend from college for an early dinner after work last week. Reeling from the... |
| On Audience Targeting and Measurement with OMG Digital's Matt SpiegelThursday, December 3, 2009In this week’s On Audience Targeting and Measurement column, Scott Knoll, Senior... |
| Talking Measurement With Dynamic Logic's Michelle EuleTuesday, December 1, 2009By: John Gaffney Thinking “beyond the click” is arguably the most discussed topic of 2009. It has... |
| Branding Online and the Silent ClickFriday, October 23, 2009By Pam Horan, President, Online Publishers... |
 | Convincing Your Company to Go DigitalFriday, October 9, 2009By: Brandon Gutman There is a primary reason why most brands are not yet taking advantage of the full benefits... |
| On Audience Targeting and MeasurementMonday, September 28, 2009In this week’s On Audience Targeting and Measurement column, Scott Knoll,... |
| Facebook Takes Its Own MeasureWednesday, September 23, 2009By: John Gaffney Very, very smart these Facebook people. Sly, too. I never realized how sly they are. Sly like... |
 | Data, Data, Everywhere - Social Marketing MeasurementThursday, September 17, 2009By: Stephanie Miller You have social marketing data. Use it. Focus on making good business... |
| e-Marketer Releases Report "Online Brand Measurement: Connecting the Dots"Thursday, July 9, 2009By: This week eMarketer unveiled a special report addressing the challenge of online measurement.... |
| Audience Measurement Firm Quantcast Seeks Venture FundsWednesday, July 8, 2009By: As the value of data insights continue to grow, audience measurement firm Quantcast is also... |
| The OPA Wants Us to Move Past The Click-ThroughMonday, June 22, 2009by Sarah Schoenfelder- OPA, the Online... |
| Understanding Digital Media MeasurementMonday, April 13, 2009Datran Media’s Scott Knoll Interviews Experts from Carat, Mullen, Rapp and... |
| The Big Hairy Elephant in the Room: Social Media MeasurementMonday, March 23, 2009by Stephanie Miller, VP, Market Development, Return Path,... |
| Reviewing Social Audience Measurement & Metrics Round TableFriday, March 13, 2009commentary by Theo Tracy, attendee - |
| Data, Data, EverywhereThursday, July 29, 2010By: Stephanie Miller Marketing, Media, Metrics, Social |