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DigiDay Administrator

Digital Content Today: Glam Goes For Men

Monday, July 26, 2010

Glam Media is going for the guys. After launching its first men's sports channel with...
Marketing, Social
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John Gaffney

DigiRant: Gambling On Content

Sunday, July 25, 2010
By: John Gaffney

We like to think of publishing as a business filled with high rollers. But in reality it...
Media
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DigiDay Administrator

Digital Content Today: Reluctance At Mobile Retail

Saturday, July 24, 2010

Despite its runaway growth in apps, ads, and overall consumer usage, some retailers still...
Marketing, Metrics
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DigiDay Administrator

Digital Content Today: Changes in Consumer Attitudes on Privacy

Thursday, July 22, 2010

Consumers are letting their guard down on privacy and digital security. That’s the...
Metrics, Mobile
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John Gaffney

Times Of London Sparks Debate On Paid Content

Thursday, July 22, 2010
By: John Gaffney

As one of the biggest and oldest newspapers in the world The Times Of London is going to...
Media, Metrics
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John Gaffney

Digital Content Today: Money Changes Everything For iPhones

Tuesday, July 20, 2010

Antennagate aside, the peripheral customer value of iPhone users continues to be...
Metrics, Mobile
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DigiDay Administrator

Digital Content Today: Zenith Report Clocks Quantum Growth For Mobile And Social

Monday, July 19, 2010

Einstein said the speed of light was E=MC squared. Media, Metrics
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John Gaffney

Digital Content Today: HP MagCloud Celebrates With Digital Print Options

Sunday, July 18, 2010
By: John Gaffney

It doesn’t look like the dawn of the terrible twos for HPs MagCloud technology. Today...
Media
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John Gaffney

Digital Content Today: Tennis.com Serves An Ace

Friday, July 16, 2010
By: John Gaffney

It has been a big year for tennis so far. Wimbledon hosted an 11-hour marathon match....
Media
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Annie Stamell

The Harvard Sailing Team: To Brand or Not To Brand

Thursday, July 15, 2010
By: Annie Stamell

The Harvard Sailing Team is a sketch comedy group based out of New York City, perhaps no...
Marketing, Media
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John Gaffney

Digital Content Today: Travel Ad Network Takes Flight

Wednesday, July 14, 2010
By: John Gaffney

If Brian Silver has his way a very important part of the digital marketing lexicon has seen...
Marketing
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John Gaffney

Digital Content Today: Newstogram Adds Variety

Tuesday, July 13, 2010
By: John Gaffney

Behavioral tracking and recommendation technology Newstogram got a big boost earlier this...
Media
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DigiDay Administrator

Digital Content Today: ScanScout Breaks Down Online Video

Friday, July 9, 2010

Everyone’s is watching it; brands want to know more about it. Online video is gaining...
Media
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Brandon Gutman

Branding Spotlight: Mobile-Social Content Leads to Commerce for Steve Madden

Thursday, July 8, 2010
By: Brandon Gutman

In this Brand Innovator Spotlight, Andrew Koven (pictured), president of e-commerce and...
Marketing, Media, Mobile
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DigiDay Administrator

Digital Content Today: Mobile Alerts Spike Shopping

Tuesday, July 6, 2010

There’s more evidence that mobile marketing affects shopping behavior. After a Mobile
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DigiDay Administrator

Digital Content Today: Big Dive For Market Research

Monday, July 5, 2010

Unless you have a government account, it’s a tough time to be in the market research...
Marketing
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DigiDay Administrator

Digital Content Today: Two Screens Are Better Than One

Thursday, July 1, 2010

Nearly 40% of people in homes with Internet access use the TV and Internet simultaneously...
Marketing
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DigiDay Administrator

Digital Content Today: Apping And Shopping

Wednesday, June 30, 2010

They app, they shop. A new report from Knowledge Networks has found that among those who...
Marketing
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DigiDay Administrator

Digital Content Today: Big And Flashy Are Better

Tuesday, June 29, 2010

Larger and more engaging display ads are working. A new comScore report, the first in its...
Marketing
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DigiDay Administrator

Digital Content Today: Car Jamming

Monday, June 28, 2010

Perhaps more than any other business, automotive companies live and die on the Internet....
Marketing
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DigiDay Administrator

Digital Content Today: Asking For Directions

Sunday, June 27, 2010

Geo-locational ads are working on mobile, and it turns out more users are looking for...
Marketing
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John Gaffney

Digital Content Today: HP MagCloud Inks Life.com

Friday, June 25, 2010
By: John Gaffney

HP’s MagCloud print-on-demand technology got a big boost this week with the addition...
Marketing, Media
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Melinda Gipson

Huffpo Pres Coleman to Content Providers: Live Open or Die

Friday, June 25, 2010
By: Melinda Gipson

In...
Media
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DigiDay Administrator

Digital Content Today: Digital Influence Underplayed

Wednesday, June 23, 2010

 A new analysis of consumer digital behavior and influence finds that the Internet is...
Media
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DigiDay Administrator

Digital Content Today: Radio Is Still On

Tuesday, June 22, 2010

Don’t write CDs off quite yet. Or the radio either for that matter. Despite the rise...
Marketing
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DigiDay Administrator

Digital Content Today: Email Shelf Life

Monday, June 21, 2010

Not all emails are created equally. And it’s better that they’re not, according...
Metrics
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Melinda Gipson

Read it in the Funny Papers: Toshiba and Dark Horse Comics Offer Branded Content in USAToday

Friday, June 18, 2010
By: Melinda Gipson

Think of it as a branded content graphic novel excerpt. If that sounds like a completely...
Marketing, Media
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DigiDay Administrator

Digital Content Today: Defining The E-Reader

Wednesday, June 16, 2010

There’s no doubt that e-readers are selling at a good clip. But exactly who the...
Marketing, Media, Metrics
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John Gaffney

PwC: Good Time For Digital Content

Tuesday, June 15, 2010

The economy is uncertain but digital content is not. PricewaterhouseCoopers' annual...
Marketing, Media
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DigiDay Administrator

Digital Content Today: OPA Numbers Endorse Premium Content

Tuesday, June 15, 2010

Social media users love their networks but they don’t trust them. That’s one of...
Marketing, Media
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John Gaffney

Digital Content Today: BroadVision Unveils BtoB Network

Tuesday, June 15, 2010
By: John Gaffney

BroadVision wants to the Facebook for BtoB social networking. This morning the former...
Marketing, Media, Social
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DigiDay Administrator

Digital Content Today: Mobile Video Still Growing

Monday, June 14, 2010

Better picture quality and ubiquitous access are fueling on and offline video into...
Marketing, Media, Metrics, Mobile
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DigiDay Administrator

Digital Content Today: Adify Report Shows Higher CPMs

Wednesday, June 9, 2010

While reports earlier this week predicted big percentage increases for overall ad spending,...
Marketing, Media, Metrics
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DigiDay Administrator

Digital Content Today: Channeling Popeye For Mobile Energy

Tuesday, June 8, 2010

Local mobile discount program provider Mobile...
Marketing, Mobile
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Tameka Kee

Gravitas Ventures Deal Adds More Premium Content to YouTube

Monday, June 7, 2010
By: Tameka Kee

YouTube is by far the most popular online video site in the U.S. -- people watched over 30...
Media, Technology
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DigiDay Administrator

Digital Content Today: Online Video Hits The Masses

Thursday, June 3, 2010

Online video has reached critical mass. A new Pew Research report shows that seven in ten...
Marketing, Metrics
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DigiDay Administrator

Digital Content Today: BlueKai Launches White Label

Wednesday, June 2, 2010

BlueKai has developed a white-label version of its data registry, extending its opt-out...
Marketing, Media
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Melinda Gipson

OExchange Protocol Standardizes Web Sharing Tools

Wednesday, June 2, 2010
By: Melinda Gipson

Would anyone out there be surprised to learn that the largest network for sharing...
Social
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DigiDay Administrator

Digital Content Today: Nielsen Launches App Report

Tuesday, June 1, 2010

It might seem from the business press and even consumer momentum like everyone has a...
Marketing, Metrics, Mobile
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DigiDay Administrator

Digital Content Today: The Killer Pharma App

Monday, May 31, 2010

The pharmaceutical industry, hamstrung online by an unstable regulatory climate, needs to...
Marketing, Media, Metrics, Social
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DigiDay Administrator

Digital Content Today: Mobile Stat Roundup

Thursday, May 27, 2010

As the economy officially heads into summer this weekend, the digital content and marketing...
Marketing, Metrics, Mobile
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Melinda Gipson

Digital Content Today: Mainstream Media Drives Social News

Wednesday, May 26, 2010
By: Melinda Gipson

More than 80 percent of news that’s shared in the blogosphere and on social sites...
Media, Metrics, Social
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DigiDay Administrator

Digital Content Today: Comcast Launches Social TV

Tuesday, May 25, 2010

While interactive TV has never made it off the ground, Comcast is betting social networking...
Marketing, Media, Technology
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Melinda Gipson

Suite101: Collective With a Conscience

Sunday, May 23, 2010
By: Melinda Gipson

For writers and editors, covering the successful acquisition of Associated Content by...
Media
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DigiDay Administrator

Digital Content Today: Good April For Android

Thursday, May 20, 2010

April was not the cruelest month for Google’s Android mobile OS. According to...
Marketing, Metrics, Mobile
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DigiDay Administrator

Study Shows Social Shift To Entertainment

Thursday, May 20, 2010

While its largest practitioner deals with mass exodus due to privacy issues, new research...
Marketing, Social
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DigiDay Administrator

Digital Content Today: Mobile's Long Tail

Wednesday, May 19, 2010

There is apparently a “long tail” for mobile devices. Culled from 2.5 billion...
Marketing, Metrics, Mobile
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John Gaffney

Digital Content Today: CSM Launches Paid Video

Monday, May 17, 2010
By: John Gaffney

Almost a year to the day after dropping its daily print edition Marketing, Media
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DigiDay Administrator

Digital Content Today: Beware Targeting Arrogance

Sunday, May 16, 2010

Digital marketers have vet their salaries and stock options and the effectiveness of...
Marketing, Media, Metrics
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DigiDay Administrator

Digital Content Today: Wharton Profs Check Out Loc-Based Ads

Thursday, May 13, 2010

The hottest companies in the social media space have arguably been location based, such as...
Marketing, Media, Mobile
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DigiDay Administrator

Digital Content Today: Foodies Online

Tuesday, May 11, 2010

Digital consumers are hungry for food content. That’s the conclusion drawn from...
Marketing, Metrics
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John Gaffney

Agency Spotlight: T3 Talks Content And Customers

Monday, May 10, 2010
By: John Gaffney

The traditional notion of an ad agency is that it deals in images and occasional copy. But...
Marketing, Media
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DigiDay Administrator

Digital Content Today: Scripps Online Revenue Drops

Monday, May 10, 2010

After it offloaded Rocky Mountain News last year, Scripps has been something of an industry...
Media, Metrics
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John Gaffney

Digital Content Today: App Downloads Will Peak

Thursday, May 6, 2010
By: John Gaffney

When it comes to consumer app downloads, even Apple will have to face competition at some...
Metrics, Mobile
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DigiDay Administrator

Digital Content Today: Journalism Prof Sets Mobile Timeline

Wednesday, May 5, 2010

Got a mobile editor? Newspapers that don’t are risking extinction, according to an...
Marketing, Mobile
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DigiDay Administrator

Digital Content Today: Social Cybercrime Costs Billions

Tuesday, May 4, 2010

Privacy issues on social media may be costing consumers big money. According to Marketing, Social
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DigiDay Administrator

Digital Content Today: Kids Bop

Monday, May 3, 2010

This week marks the run up to Mother’s Day, but a new survey from Marketing, Mobile
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DigiDay Administrator

Digital Content Today: Arbitron Posts Twitter Numbers

Sunday, May 2, 2010

Media usage tracking company is reporting some surprising numbers on Twitter usage....
Marketing, Metrics, Social
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DigiDay Administrator

Digital Content Today: Mild March For Online Video

Thursday, April 29, 2010

March might have been a good month for TV viewership, but that didn’t translate to a...
Marketing, Media
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DigiDay Administrator

Digital Content Today: Tracking The Stimulus Money

Tuesday, April 27, 2010

Now that most Americans are done paying the taxman, Pew Internet research shows that a...
Media, Metrics
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DigiDay Administrator

Digital Content Today: Auto Insurers Find Online Rate Increase

Monday, April 26, 2010

All those cavemen, gekkos, quirky sales clerks, and goofy sports fans are working for auto...
Marketing, Media, Metrics
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John Gaffney

Digital Content Today: BN Starts To Rock The Nook

Sunday, April 25, 2010
By: John Gaffney

After sleepwalking through the Kindle rush, Christmas 2009 and most the iPad launch, Read more | Comments (0)

DigiDay Administrator

Digital Content Today: Project Runway Works The iPad

Thursday, April 22, 2010

Lifetime wants to see how Project Runway looks on the iPad. To promote Thursday's...
Marketing, Technology
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DigiDay Administrator

Digital Content Today: Mobile Location Gets Started

Wednesday, April 21, 2010

Location-based mobile services and advertising are starting to find traction. That traction...
Metrics, Mobile
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DigiDay Administrator

Digital Content Today: Teen Texting Passes New Thresholds

Tuesday, April 20, 2010

In an industry of hyper growth and “are you kidding me?” statistics, growth in...
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John Gaffney

NHL Shoots And Scores With Digital Content

Monday, April 19, 2010
By: John Gaffney

It’s playoff time for hockey and NHL.com has...
Marketing, Media
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DigiDay Administrator

Digital Content Today: Enter Mobile Performance Marketing

Monday, April 19, 2010

Publishers can have a skin in the game for mobile response offers, if a new venture...
Marketing, Mobile
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DigiDay Administrator

Digital Content Today: Good Newspaper News

Sunday, April 18, 2010

Last week found a hint of sunshine for the Marketing, Metrics
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DigiDay Administrator

Digital Content Today: Betawave Adds New Game Group

Thursday, April 15, 2010

The online gaming space for marketers continues to expand as Marketing, Technology
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DigiDay Administrator

Digital Content Today: Compete Adds Fox Data

Wednesday, April 14, 2010

Digital intelligence and analytics provider Marketing, Technology
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DigiDay Administrator

Digital Content Today: AdColony Comes Out Of Beta

Tuesday, April 13, 2010

AdColony is heading out of beta mode with an iPad...
Marketing, Mobile
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DigiDay Administrator

Digital Content Today: Nielsen Measures Fourth Screen

Tuesday, April 13, 2010

The baseline for out of home video ads served to consumers was set by Nielsen yesterday....
Metrics, Mobile
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DigiDay Administrator

Arkayne Connects Content And Commerce

Thursday, April 8, 2010

Imagine this. Just a hypothetical situation.  You’re on staff in the marketing...
Marketing, Technology
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DigiDay Administrator

Digital Content Today: Epsilon Has Social Script For PharmaCos

Thursday, April 8, 2010

There is a place for pharmaceutical companies on social media, even if they have shied away...
Marketing, Media, Social
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DigiDay Administrator

Digital Content Today: Silverpop Launches New Digital Platform

Wednesday, April 7, 2010

Calling it a “new digital marketing platform,” Marketing, Technology
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John Gaffney

Blackberry Holds Place As Content Force

Wednesday, April 7, 2010
By: John Gaffney

Don’t count RIM out of the smartphone race. A new report from content download...
Metrics, Mobile
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Justin Choi

The Power of Content as Advertising

Wednesday, April 7, 2010
By: Justin Choi

If your advertising only generates results when it’s “on” -- that is,...
Marketing
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DigiDay Administrator

Digital Content Today: Smartphones Have A Free Problem

Tuesday, April 6, 2010

A new survey finds that smartphone owners are extremely active downloading apps during the...
Metrics, Mobile
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John Gaffney

Digital Content Today: Searching For Pizza Holdouts

Monday, April 5, 2010
By: John Gaffney

Domino's Pizza is taking its branding efforts to several different online vehicles...
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DigiDay Administrator

Digital Content Today: GameStop Pushes Online

Thursday, April 1, 2010

GameStop is wasting no time getting its digital content venture up and running. Along with...
Marketing, Media
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DigiDay Administrator

Digital Content Today: Long Live The Microsite

Wednesday, March 31, 2010

The concept of microsites has faded a little from digital marketing discussions, replaced...
Marketing, Metrics, Technology
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DigiDay Administrator

Digital Content Today: Safe Social Networking

Tuesday, March 30, 2010

Get ready for the concept of “safe social networking.” New research...
Marketing, Social
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DigiDay Administrator

Digital Content Today: Job Searches Go Social

Monday, March 29, 2010

It was Einstein, that occasionally unemployed clerk, who advised fellow scientists to find...
Marketing, Social
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John Gaffney

DigitalScirocco Brings Auction To Content

Tuesday, March 23, 2010
By: John Gaffney

In an industry that has seen bright failures and brilliant successes come and go,...
Marketing, Technology
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DigiDay Administrator

Digital Content Today: LiveWire Bets On Ringbacks

Tuesday, March 23, 2010

While the ringtone market is proven in the wireless market, the ringback market – the...
Mobile, Technology
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DigiDay Administrator

Digital Content Today: Just ChaCha Me

Monday, March 22, 2010

In addition to “Facebook me” and “Tweet me” ChaCha wants to add a...
Marketing, Mobile
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DigiDay Administrator

Women Seek Health Content From Internet Over Docs

Sunday, March 21, 2010

Coinciding with the launch of its new health site late last week, iVillage has found women...
Marketing, Media
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DigiDay Administrator

Digital Content Today: Fisher-Price Goes Social

Friday, March 19, 2010

Mattel’s Fisher-Price brand has gone social with an application for moms, their...
Marketing, Social
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DigiDay Administrator

Digital Content Today: Mobile With A Cause

Thursday, March 18, 2010

Anecdotal evidence about the mobile platform’s power to generate charitable donations...
Marketing, Mobile
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DigiDay Administrator

Digital Content Today: Warp Speed For App Growth

Wednesday, March 17, 2010

It’s a good time to be in the mobile apps business. According to an independent...
Metrics, Mobile
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DigiDay Administrator

Digital Content Today: ABC Clarifies Digital Circ

Tuesday, March 16, 2010

Now the iPad can count in publisher audits. The board of the Audit Bureau of Circulations...
Metrics
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DigiDay Administrator

Digital Content Today: PBS Debuts Show On Facebook

Monday, March 15, 2010

Imagine a documentary producer saying he wanted to be on a social media network to avoid...
Media, Social
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Peter Berger

Automated Content Can Avoid Commodity

Friday, March 12, 2010
By: Peter Berger

In the past year we’ve seen a meteoric rise in interest around “how to”...
Marketing, Technology
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DigiDay Administrator

Digital Content Today: StumbleUpon Finds Its Way

Tuesday, March 9, 2010

Ad networks to kick against the click-thru. Saying that advertisers can introduce their...
Marketing, Technology
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DigiDay Administrator

Digital Content Today: The Academy Rewards

Monday, March 8, 2010

There’s what the Academy said Sunday night, and what the people said Monday morning....
Media, Social
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DigiDay Administrator

Digital Content Today: Rubicon Goes Mobile

Sunday, March 7, 2010

The Rubicon Project has crossed into the...
Mobile, Technology
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DigiDay Administrator

Digital Content Today: B2B Digital Marketing Doubles

Thursday, March 4, 2010

Digital marketing has slowly become the province of B2B marketers, and now a report from...
Read more | Comments (1)

John Gaffney

Content Owners Face Off With The iPad

Wednesday, March 3, 2010
By: John Gaffney

It almost sounds like a Discovery Channel setup of a wild ecosystem. Zoom in on a sunset on...
Marketing, Mobile
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DigiDay Administrator

Digital Content Today: Mobile Browser Users Going Social

Wednesday, March 3, 2010

The newest report from comScore is a little bare for its lack of app numbers, but it does...
Metrics, Mobile
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John Gaffney

Comedy Central Yanks Content From Hulu

Tuesday, March 2, 2010
By: John Gaffney

Entertainment content collaborations are fragile at best. So don’t be too surprised...
Marketing, Media
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DigiDay Administrator

Digital Content Today: NY Daily News Launches App

Tuesday, March 2, 2010

With print newspapers getting kicked around the block lately, there’s only a few...
Media, Mobile
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Stephanie Miller

Five Silo Busters For Social And Email Content

Monday, March 1, 2010
By: Stephanie Miller

For me, the digital world has always been connected by content. You receive and open this...
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DigiDay Administrator

Digital Content Today: Internet Surpasses Newspapers

Monday, March 1, 2010

News consumption has become a truly a multichannel, participatory process according to a...
Marketing, Media
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DigiDay Administrator

Digital Content Today: Placecast Launches GeoFence

Thursday, February 25, 2010

A lot of companies would like to lay claim to the “next frontier” of mobile...
Marketing, Mobile, Technology
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DigiDay Administrator

Digital Content Today: Big Year For Branded Content

Wednesday, February 24, 2010

At least one marketing segment can brag about 2009. Marketers poured more money into...
Media, Metrics
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DigiDay Administrator

Digital Content Today: Eyeblaster Says Display Wins Conversions

Tuesday, February 23, 2010

Qualcomm Augments Marketing