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Carla Rover

ComScore Acquisition May Speed Unified Analytics

Wednesday, September 1, 2010
By: Carla Rover

ComScore's acquisition of Dutch web analytics firm Metrics, Technology
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John Gaffney

Digital Content Today: Good News For eHealth

Thursday, August 26, 2010
By: John Gaffney

Two new reports out today show that eHealth solutions are being used by doctors and are...
Marketing, Media
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DigiDay Administrator

Digital Content Today: ScanScout Breaks Down Online Video

Friday, July 9, 2010

Everyone’s is watching it; brands want to know more about it. Online video is gaining...
Media
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DigiDay Administrator

Digital Content Today: Big And Flashy Are Better

Tuesday, June 29, 2010

Larger and more engaging display ads are working. A new comScore report, the first in its...
Marketing
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DigiDay Administrator

Digital Content Today: Asking For Directions

Sunday, June 27, 2010

Geo-locational ads are working on mobile, and it turns out more users are looking for...
Marketing
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DigiDay Administrator

comScore: Newspapers Draw Nearly 60 Percent of US Internet Audience And Claim Higher Ad Rates

Friday, June 18, 2010

More than 123 million Americans visited newspaper sites in May, representing 57 percent of...
Media, Metrics
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Melinda Gipson

Facebook Pulls Ahead Of Yahoo in Display Advertising

Thursday, May 13, 2010
By: Melinda Gipson

While it substantially trails rivals in display ad revenue, Facebook pulled ahead of...
Metrics
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DigiDay Administrator

Digital Content Today: Mild March For Online Video

Thursday, April 29, 2010

March might have been a good month for TV viewership, but that didn’t translate to a...
Marketing, Media
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DigiDay Administrator

Digital Content Today: Auto Insurers Find Online Rate Increase

Monday, April 26, 2010

All those cavemen, gekkos, quirky sales clerks, and goofy sports fans are working for auto...
Marketing, Media, Metrics
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John Gaffney

Travel Ad Network Adds Partners

Wednesday, April 21, 2010
By: John Gaffney

There’s more evidence coming that vertical ad networks are flourishing as display ads...
Marketing, Media
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Danny King

Online Video Ads Underused by Media Companies

Wednesday, April 14, 2010
By: Danny King

The message about online video from some panel speakers at the Marketing, Media
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John Gaffney

Fox Starts Its Video Offensive

Friday, March 26, 2010
By: John Gaffney

Don’t think major content owners aren’t looking to online video for increased...
Marketing, Media, Metrics
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DigiDay Administrator

YouTube Increases Video Market Lead

Monday, March 8, 2010

Online video continues to show spectacular growth. ComScore today released January 2010...
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DigiDay Administrator

Digital Content Today: Mobile Browser Users Going Social

Wednesday, March 3, 2010

The newest report from comScore is a little bare for its lack of app numbers, but it does...
Metrics, Mobile
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John Gaffney

ComScore Report Bullish On Video And Display Ads

Tuesday, February 9, 2010
By: John Gaffney

You probably don’t need anyone to tell you that 2009 was a banner year for social media...
Marketing, Media, Technology
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DigiDay Administrator

Digital Content Today: Search Market Up 46 Percent

Friday, January 22, 2010

How much would Google give up if it bailed in China? A new comScore survey shows China has 13...
Media, Metrics
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DigiDay Administrator

Digital Content Today: Twitter Growth Declines

Tuesday, January 19, 2010

Twitter's rocket-like trajectory is fading. This morning HubSpot released its third State of...
Marketing, Social
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DigiDay Administrator

Google And Microsoft Lead Ad Network Growth

Thursday, January 14, 2010

Can Apps Save Publishers

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