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Melinda Gipson

Ask.com Answer to Better Search: Community

Tuesday, July 27, 2010
By: Melinda Gipson

Q: How do you turn a sixth place search engine that satisfies users 60 percent of...
Social
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Jaffer Ali

Why The Online Ad Community Needs To Redefine Reach

Wednesday, March 3, 2010
By: Jaffer Ali

When bank robber Willie Sutton was asked why he robbed banks, he reportedly replied,...
Marketing, Metrics
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DigiDay Administrator

Best Branded Social Communities, Apps In Line for DPAC Awards

Friday, November 13, 2009

On some level, it's not enough to build a great social app anymore; or perhaps it's that only...
Marketing, Social
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Melinda Gipson

Passion for Social Change Drives New Storytellers

Wednesday, November 4, 2009
By: Melinda Gipson

Perhaps many of you have heard of TED. It's a conference...
Media, Social
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Melinda Gipson

Leveraging the Fan Base: Wikia Shows Brands How

Wednesday, September 30, 2009
By: Melinda Gipson

Since Bob Huseby joined Wikia Inc. as SVP/Publisher in January, the site has seen triple digit...
Media, Technology
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DigiDay Administrator

Community 2.0: DM2PRO takes the plunge

Friday, September 25, 2009

How do you "play" community if your real goal is to forge cohesion among a group of digital...
Social
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John Gaffney

Random Thoughts From Digidays

Friday, September 18, 2009
By: John Gaffney

I’m biased, I know. But the coolest thing about the digiday event structure is the sheer...
Marketing, Mobile, Social, Technology
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John Gaffney

Travel Channel Sweeps SAMMYs

Friday, September 18, 2009
By: John Gaffney

The Travel Channel, along with its agency Rapp “kidnapped” the Sammy Awards last...
Marketing, Media, Social, Technology
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John Gaffney

Lifetime Digital Works It, Girl

Tuesday, September 8, 2009
By: John Gaffney

It was early April when the Weinstein Brothers shocked the entertainment world and NBC...
Marketing, Media, Social, Technology
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DigiDay Administrator

Social Marketing Framework: Part Three of a Five-Part Series

Thursday, August 20, 2009

by Matt Goddard, CEO, r2integrated-

For...
Marketing, Media, Social, Technology
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John Gaffney

Picking Up Signals with Alexandra Samuel

Monday, August 10, 2009
By: John Gaffney

Alexandra Samuel has become a distinct voice in the use of social media as a marketing tool....
Media, Social, Technology
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DigiDay Administrator

Hearst, Meredith Unveil Redesigned Women’s Magazines’ Sites; Focus on Community

Thursday, June 25, 2009

Hearst and Meredith are relaunching two of their premier women’s magazines’...
Media, Social, Technology
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Anne Mai Bertelsen

Star Trek Fans: The Ultimate Brand Evangelists

Friday, May 22, 2009
By: Anne Mai Bertelsen

 

Social, Technology
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Qualcomm Augments Marketing