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behavioral targeting

Melinda Gipson

Dueling Studies Contrast Consumer Attitudes on Targeted Ads

Wednesday, July 7, 2010
By: Melinda Gipson

Legislators and regulators mulling online privacy restrictions may be basing their...
Metrics
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Adam Cramer

Maximizing the Value of Data in Behavioral Targeting

Monday, June 14, 2010
By: Adam Cramer

More data was generated in 2009 than in the entire history of mankind (Marketing, Technology
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DigiDay Administrator

Akamai Claims Pixel-Free Success

Thursday, June 10, 2010

Akamai Technologies is claiming significant traction from its pixel-free technology that...
Marketing, Technology
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DigiDay Administrator

Behavioral Targeting Delivers The Goods

Thursday, March 25, 2010

Behavioral advertising is working according to a survey from the Network Advertising...
Marketing
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Melinda Gipson

Yahoo!'s Wise Man With A Look at What 2010 Offers Advertisers

Friday, December 18, 2009
By: Melinda Gipson

Bill Wise, VP and GM of Display Platforms...
Marketing
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Ingrid Michelsen

Another Glass Ceiling?

Thursday, October 22, 2009
By: Ingrid Michelsen

How One Mid-Sized Publisher Competes in the Midst of Unprecedented Clutter and...
Marketing, Media, Technology
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DigiDay Administrator

Vertical Networks: So Close but Yet so Far

Monday, August 31, 2009

By Jeff Hirsch, President and CEO, Marketing, Media, Metrics, Technology
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DigiDay Administrator

House of Google Designs Emperor’s New Clothes: Behavioral Targeting’s Empty Promise to Publishers

Tuesday, July 21, 2009

By Jeff Einstein, founder, the Brothers...
Marketing, Media, Metrics, Technology
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DigiDay Administrator

The New Data Economy

Wednesday, June 17, 2009

by Jeff Hirsch, President & CEO, Audience...
Marketing, Media, Metrics, Technology
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DigiDay Administrator

The IAB to Congress:

Monday, June 15, 2009

by Sarah Schoenfelder-

The Interactive Advertising Bureau is stepping up its work with...
Marketing, Media, Technology
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Anne Mai Bertelsen

The Digital Social Contract

Wednesday, June 10, 2009
By: Anne Mai Bertelsen

At yesterday's packed Digiday: Target conference...
Marketing, Social
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DigiDay Administrator

NebuAd-- Behavioral Marketing’s Bad Boy-- Closes

Tuesday, May 19, 2009

by Sarah Schoenfelder-

NebuAd, the behavioral targeting firm whose bad press fueled a...
Media, Technology
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Tina Whitfield

Digital Crowd Control: It's Audience Targeting at DPAC III

Tuesday, May 12, 2009
By: Tina Whitfield

Marketing, Media, Social, Technology
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Qualcomm Augments Marketing