audience
 | AudienceScience Nets German Targeting FirmTuesday, July 6, 2010By: Melinda Gipson
So, if Hamburg, Germany-based wunderloop can target... |
 | As E-Readers Present New Opportunities, Publishers First Must Know the Audience StoryThursday, July 1, 2010By: Jason Oates
In response to the competition from Apple’s iPad, which sold more than 2 million... |
| Collective Teams With AppNexus for Laser Focus on AudienceThursday, July 1, 2010By: Melinda Gipson
If you can dream it, you can do it. The practice of real-time media buying of targeted... |
| ClearSight Interactive Targets Brands With New Digital Display MethodTuesday, June 29, 2010By: Melinda Gipson
Foster City, CA-based ClearSight... |
 | DPAC: Matter Of Scale Remains HotFriday, June 25, 2010By: Owen McDonald
Premium publishers are emerging as key players in the larger data marketplace, as they make... |
| comScore: Newspapers Draw Nearly 60 Percent of US Internet Audience And Claim Higher Ad RatesFriday, June 18, 2010
More than 123 million Americans visited newspaper sites in May, representing 57 percent of... |
| Survey: Targeting Impacts Display Ad SpendingFriday, June 11, 2010By: Melinda Gipson
At DIGIDAY:TARGET, Jeff Hirsch, CEO of... |
| Retargeting: WSJ Advises Premium PublishersThursday, June 10, 2010By: Melinda Gipson
It all started with a garden party. As Ben Kunz, director of strategic planning for... |
 | AudienceScience Stakes Claim on the Hispanic Digital Ad Market with Consorte Media AcquisitionWednesday, May 5, 2010By: Tameka Kee
Raise capital. Acquire a smaller competitor for their team and/or technology ... and then... |
| Kirk McDonald Says Pubs Need To Get PersonalMonday, May 3, 2010By: Melinda Gipson
“Data is the new black,” Kirk McDonald, president of Digital at Time... |
 | Visual DNA Intros Targeting With A TwistFriday, April 30, 2010By: John Gaffney
An innovative twist on audience targeting launched earlier this months from a London-based... |
| Tobaccowala: Marketers Need to Hit All the Right Notes in Post-Digital AgeWednesday, April 28, 2010By: Melinda Gipson
At AudienceScience's 2010 Targeting Summit in Las Vegas April 28, Rishad Tobaccowala,... |
| Digital Content Today: Compete Adds Fox DataWednesday, April 14, 2010
Digital intelligence and analytics provider |
| On Audience Targeting and Measurement with OMG Digital's Matt SpiegelThursday, December 3, 2009In this week’s On Audience Targeting and Measurement column, Scott Knoll, Senior... |
 | The Real Twitter RevolutionMonday, November 2, 2009By: Jaffer Ali It is fair to say few people were more critical of Twitter than I. With pithy tag lines like... |
| TVGuide.com Leverages Data from Surveys, Social, and SearchTuesday, October 27, 2009By: Melinda Gipson In launching his... |
| Using Content Instead Of Advertising To Deliver AudiencesMonday, October 5, 2009By: Jaffer Ali “It used to be the Web's only real killer app was communications –... |
| On Audience Targeting and MeasurementMonday, September 28, 2009In this week’s On Audience Targeting and Measurement column, Scott Knoll,... |
| Time.com Runs Ads Against Social Media Profiles; Benefit to Advertisers, Highly Engaged AudienceMonday, August 31, 2009By: Can Time.com monetize its social media popularity? Engineering firm Siemens is banking on it.... |
 | How WhitePages' Mobile and App Strategy Moved From the Sidelines to the Limelight (in Less Than Six Months)Thursday, August 6, 2009by Ingrid Michelsen, Director, Advertising Strategy, WhitePages, Inc.- Over two years... |
| Listening To PoltrackThursday, August 6, 2009By: John Gaffney Few people in this business blend vision, innovation, and practicality like CBS’ David... |
| Five Things to Know about Buying and Selling Audience Data, From a Publisher's PerspectiveThursday, July 30, 2009The economy has had some interesting (and some predictable) effects on online... |
| Audiences Offer a Revenue Generating Opportunity Beyond Subscriptions and Print AdsThursday, July 23, 2009By Dave Hendricks, Executive VP, Strategic Sales and Planning, |
| Audience Measurement Firm Quantcast Seeks Venture FundsWednesday, July 8, 2009By: As the value of data insights continue to grow, audience measurement firm Quantcast is also... |
| The New Data EconomyWednesday, June 17, 2009by Jeff Hirsch, President & CEO, Audience... |
 | Digital Crowd Control: It's Audience Targeting at DPAC IIITuesday, May 12, 2009By: Tina Whitfield Marketing, Media, Social, Technology |
| NYMag.com Outlines Audience Metric Strategies at DPACIIITuesday, May 12, 2009By: Melinda Gipson NYC DPACIII – Newsletters and slideshows. It sounds “old... |
| Newspaper Titans Gather in San Diego Buoyed by 'Integrated Audience' DataSaturday, April 4, 2009By: Melinda Gipson As titans of the newspaper industry gather in San Diego for their |
| The Big Hairy Elephant in the Room: Social Media MeasurementMonday, March 23, 2009by Stephanie Miller, VP, Market Development, Return Path,... |
| Reviewing Social Audience Measurement & Metrics Round TableFriday, March 13, 2009commentary by Theo Tracy, attendee - |