advertising
 | Jumptap Exploits Mobile Ad Wars With Freedom FundTuesday, July 13, 2010By: Melinda Gipson
It’s an uneasy truce that hangs between Apple and Google in the war of access to each... |
| Dueling Studies Contrast Consumer Attitudes on Targeted AdsWednesday, July 7, 2010By: Melinda Gipson
Legislators and regulators mulling online privacy restrictions may be basing their... |
 | Name That App: NYTimes The ScoopTuesday, June 22, 2010By: Matt Kapko
This week's app: NYTimes... |
| Day of Local Online Deals Marks a Study in ContrastThursday, May 20, 2010By: Melinda Gipson
On a day when the Dow dropped more than 376 points, online advertising platform |
| Facebook Pulls Ahead Of Yahoo in Display AdvertisingThursday, May 13, 2010By: Melinda Gipson
While it substantially trails rivals in display ad revenue, Facebook pulled ahead of... |
| Online Video Advertisers Predict Budget HikeTuesday, April 13, 2010By: Melinda Gipson
In anticipation of the digiday:VIDEOUPFRONT in New York and LA April 12 and 14, DM2PRO.com... |
 | The Power of Content as AdvertisingWednesday, April 7, 2010By: Justin Choi
If your advertising only generates results when it’s “on” -- that is,... |
 | Five Questions: Neil Salvage, Citysearch's EVP of AdvertisingThursday, March 11, 2010By: Tameka Kee
Neil Salvage serves as EVP of advertising at IAC's |
| Video: Google Mobile Director Diane PouliotTuesday, March 9, 2010By: Melinda Gipson
In our video window: 25 minutes inside the mind of of Google's director of mobile... |
 | Why I No Longer Believe In AdvertisingThursday, December 17, 2009By: Jaffer Ali The end of the year is always a good time to reflect on the past. The older we get, the... |
 | Two Questions For Your New Social Media AgencyMonday, December 14, 2009By: B.L. Ochman Major corporations are in a quite a frenzy to get in on the social media revolution now... |
| Simple Path To Publishing ProfitWednesday, December 2, 2009By: Jaffer Ali “For rational beings will of course try simple things first and thereafter be driven... |
| TurboTax, Bush's Best Baked Beans, ATCLE Raise the Bar for Digital DRWednesday, November 25, 2009By: Melinda Gipson Digital direct response bears many similarities to direct mail. It's a... |
 | From Recession to Recovery, Re-InventionMonday, November 16, 2009By: Anne Mai Bertelsen
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| Millions of Video Views for a Fraction of the Cost of TV? Let DPAC Winners DemonstrateTuesday, November 10, 2009By: Melinda Gipson How would you generate... |
| Display Downer is OverdoneMonday, November 2, 2009By: Melinda Gipson As ad sales slid... |
 | State of Digital Display II (exclusive offer to digiday:DAILY readers)Thursday, October 29, 2009As a digidayDAILY reader, you are entitled to a copy of an |
 | Debunking Digital Publishing and Advertising MythsThursday, October 29, 2009By: Aldon Hynes Many great speakers presented many great ideas at the |
 | DPAC4 Consumer Engagement: Can Digital Advertising Measure Up?Tuesday, October 27, 2009By: Tina Whitfield
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| Deadline Extended for the DPAC Awards to October 30th -- Enter Today!Tuesday, October 27, 2009We have extend the entry deadline for the DPAC Awards to... |
 | Another Glass Ceiling?Thursday, October 22, 2009By: Ingrid Michelsen How One Mid-Sized Publisher Competes in the Midst of Unprecedented Clutter and... |
| New & Coming Soon! Our New Original Series "Friending"Wednesday, October 14, 2009Big Fuel & DM2 original series invites you to "friend" some of the most stimulating people... |
| MySpace Snaps Up Another MTVN ExecMonday, October 12, 2009By: After three years on the MTV Networks team, EVP of Digital Advertising Nada Stirratt is... |
 | ChaCha Launches Coupon ServiceTuesday, October 6, 2009By: John Gaffney As ChaCha founder Scott Jones remembers it, his original thinking about the mobile answers... |
| Using Content Instead Of Advertising To Deliver AudiencesMonday, October 5, 2009By: Jaffer Ali “It used to be the Web's only real killer app was communications –... |
| Leveraging the Fan Base: Wikia Shows Brands HowWednesday, September 30, 2009By: Melinda Gipson Since Bob Huseby joined Wikia Inc. as SVP/Publisher in January, the site has seen triple digit... |
 | Advertising Week Spins Marketers’ HeadsThursday, September 24, 2009By: Brandon Gutman Marketing, Media, Mobile, Social, Technology |
| The Struggle Towards Effective Mobile AdvertisingWednesday, September 23, 2009by Daniel Ruby, Research Director, Online Insights, Chitika,... |
| Yahoo Spends Big with Branding Effort; Debuts $100 Million Campaign at Ad WeekTuesday, September 22, 2009By: It’s Advertising Week, and we’re spending some money! How'd you like to... |
| The Danger of Being LehmanesqueMonday, September 21, 2009By: John Gaffney Before the Advertising Week deluge starts let’s not let the anniversary of the financial... |
| Yes Men Use Social Media to Help Them Pull Off Media Heist with "We're Screwed" Edition of NY Post'Monday, September 21, 2009By: B.L. Ochman
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| Travel Channel Sweeps SAMMYsFriday, September 18, 2009By: John Gaffney The Travel Channel, along with its agency Rapp “kidnapped” the Sammy Awards last... |
 | Data, Data, Everywhere - Social Marketing MeasurementThursday, September 17, 2009By: Stephanie Miller You have social marketing data. Use it. Focus on making good business... |
| Innovation Wins for MobileThursday, September 17, 2009By: John Gaffney There is a sense of caution surrounding mobile marketing that mystifies me. It is the most... |
| Semantic Ad Firm Peer 39 Unveils Dashboard for PublishersTuesday, September 15, 2009Semantic advertising firm Peer39 has released an upgrade to its platform interface for client... |
| Creativity: The Next Online FrontierMonday, September 14, 2009By Pam Horan, President, Online Publishers... |
| Inside The Advertising ApocalypseWednesday, September 9, 2009By: John Gaffney It was another one of those numbers that stands out in a world of numbers. 15.4 percent. US ad... |
| General Mills Goes Mobile in Multi-Channel Launch Campaign for New Wheaties CerealTuesday, September 8, 2009General Mills is tapping the power of mobile as part of its cross-channel campaign surrounding... |
| SAMMY Awards Finalists UnveiledThursday, September 3, 2009Nearly a quarter billion Facebook users have been "Kidnapped" by the Travel Channel. Seats in... |
| Time.com Runs Ads Against Social Media Profiles; Benefit to Advertisers, Highly Engaged AudienceMonday, August 31, 2009By: Can Time.com monetize its social media popularity? Engineering firm Siemens is banking on it.... |
| Vertical Networks: So Close but Yet so FarMonday, August 31, 2009By Jeff Hirsch, President and CEO, |
| Time Inc's Sports Illustrated: "We're Not On a Respirator"Friday, August 28, 2009Time Inc’s Sport Illustrated Group shared a bit of news this week that should... |
| Saving Newspapers From an Old School PerspectiveWednesday, August 26, 2009By: John Gaffney This is in no way a call to go out and read Alex Jones’ new book Losing The News:... |
| Command Of Language Is Key To Success In New MediaTuesday, August 25, 2009By: Tina Whitfield In 2005, Terry Lukach of Armed Forces Press reported on linguistics and... |
| A Little Mobile PerspectiveWednesday, August 19, 2009By: John Gaffney One of the more heretical ideas I’ve heard over the summer concerns the death of the... |
| AOL Files Trademark Suit Against Advertise.comWednesday, August 19, 2009By: Time Warner’s AOL is filing suit against Advertise.com. Why? Apparently Advertise.com is... |
| Last Day to Submit for MOBI and SAMMY Awards!Friday, August 14, 2009NEW YORK—July 22, 2009—DM2, the publishers of |
| Apps and Advertising Is Really That SimpleWednesday, August 12, 2009By Michael Burke, president and co-founder of |
| Mike Silver, Exec Dir. of Newspaper Consortium, Weighs in on Microhoo, Local CompetitionThursday, July 30, 2009By: Melinda Gipson digiday:DAILY - Where Digital Content, Commerce and Innovation Collide. A daily content hub and enewsletter features news round ups and summary of the top stories in digital media and marketing, with a focus on digital content, advertising, and emerging platforms. The publication also includes commentary and analysis from the top experts and leading minds in the digital media business. Our readers are split between digital and traditional publishing, agency and brand executives and they come to us as it's the one place to get all the big digital media and marketing stories first. We cover the latest news for online, internet, mobile, digital video, email, social media, widgets, RIA's, digital out of home, digital magazines, ad networks, behavioral targeting, online gaming, digital marketing, digital media, digital publishing, digital advertising, and digital content |
