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Melinda Gipson

Survey: Targeting Impacts Display Ad Spending

Friday, June 11, 2010
By: Melinda Gipson

At DIGIDAY:TARGET, Jeff Hirsch, CEO of...
Metrics
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Danny King

Rohan Says Mobile Ad Spending To Quadruple in Five Years

Monday, March 8, 2010
By: Danny King

U.S. mobile advertising will quadruple between 2009 and 2014 as mobile-oriented marketing...
Marketing, Metrics, Mobile
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DigiDay Administrator

Digital Content Today: Don't Call It A Comeback

Thursday, December 10, 2009

Like the economy itself, that longed-for comeback keeps getting held up. According to Nielsen,...
Media, Metrics
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John Gaffney

Holiday '09 Will Happen on Social Networks

Thursday, October 22, 2009
By: John Gaffney

When times get tough retailers get social. That’s the main conclusion of...
Metrics
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DigiDay Administrator

Ad Spending On Web TV Is Going Up

Monday, June 29, 2009

New research from Screen Digest shows that Web TV ad spending is growing but is not mass yet....
Media
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Melinda Gipson

Search Portals Gain Share in Internet Ad Spending from SMBs

Friday, May 1, 2009
By: Melinda Gipson

In the last three years, Internet spending by SMBs has nearly tripled from 4 percent of sales...
Marketing, Media
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Qualcomm Augments Marketing