Ad Serving Gets IntegratedThursday, March 25, 2010Source: eMarketer | Category: Metrics Paul Wright Vice President, Commercial for Europe ADTECH Read more |
HR Pros Positive About Social ToolsThursday, March 25, 2010Source: eMarketer | Category: Metrics Spend more time networking with peers than reading editorial content Read more |
Experienced Users Less Concerned with SecurityWednesday, March 24, 2010Source: eMarketer | Category: Metrics Many users still wary of Web safety Read more |
Mobile App Forecast Up, Up, UpWednesday, March 24, 2010Source: eMarketer | Category: Metrics A “gold rush” with paid apps on the rise Read more |
Combining the Strengths of Social and E-MailTuesday, March 23, 2010Source: eMarketer | Category: Metrics Double your marketing effectiveness Read more |
Rich Media Doubles Travel ConversionsTuesday, March 23, 2010Source: eMarketer | Category: Metrics Increasing impressions helps push users down funnel Read more |
Men Lead TV-Web MultitaskingMonday, March 22, 2010Source: eMarketer | Category: Metrics Internet use on the rise during high-profile TV events Read more |
Mobile Increasingly Important for Small BizMonday, March 22, 2010Source: eMarketer | Category: Metrics One-fifth of small businesses “could not survive” without mobile Read more |
Social Sites Lure Users Around the ClockSunday, March 21, 2010Source: eMarketer | Category: Metrics Nearly one-half check statuses in bed Read more |
Top E-Mail Subject Lines Focus on ‘You’Sunday, March 21, 2010Source: eMarketer | Category: Metrics Marketers try for personal connection with recipients Read more |
Targeted Ads Mine Social ConnectionsThursday, March 18, 2010Source: eMarketer | Category: Metrics Tom Phillips President and CEO Media6Degrees Read more |
The State of Social Marketing IntegrationThursday, March 18, 2010Source: eMarketer | Category: Metrics Many marketers keep social campaigns siloed Read more |
E-Mail Marketers Plan Advanced CampaignsWednesday, March 17, 2010Source: eMarketer | Category: Metrics Few are using sophisticated tactics Read more |
Entertainment Convergence in the UK Digital HomeWednesday, March 17, 2010Source: eMarketer | Category: Metrics Two-fifths of Web users watch video online, but mobile usage lags behind Read more |
BRIC Mobile Giants Begin to MatureTuesday, March 16, 2010Source: eMarketer | Category: Metrics Explosive growth slows Read more |
B2B Marketers Up Social SpendTuesday, March 16, 2010Source: eMarketer | Category: Metrics Facebook rated most effective Read more |
Social Fans More Likely to BuyMonday, March 15, 2010Source: eMarketer | Category: Metrics Most brand followers report increased purchase intent Read more |
Android Rivals iPhone in Smartphone LoyaltyMonday, March 15, 2010Source: eMarketer | Category: Metrics BlackBerry users equally likely to switch to either platform Read more |
Marketers Miss Hispanics on Social SitesSunday, March 14, 2010Source: eMarketer | Category: Metrics Only two in 10 engage Hispanics on the social Web Read more |
Local Shoppers Look Online FirstSunday, March 14, 2010Source: eMarketer | Category: Metrics 90% search online for nearby businesses Read more |
