T-Mobile, Sprint, AT&T, Google, Verizon respond to FCC early termination fee lettersThursday, February 25, 2010Source: Mobile Marketer | Category: Mobile T-Mobile, Sprint, ATT, Google and Verizon Wireless have responded to the FCC Jan. 26 letters regarding early termination fees.img src="http://feeds.feedburner.com/~r/homepage-news/~4/qbMyuXXCWko" height="1" width="1"/ Read more |
Sonic, American Eagle, REI tap LBS to drive foot traffic in-storeThursday, February 25, 2010Source: Mobile Marketer | Category: Mobile Sonic, American Eagle Outfitters and REI have all launched location-based mobile marketing initiatives to drive consumers into physical stores.img src="http://feeds.feedburner.com/~r/homepage-news/~4/r0fKRidg98Y" height="1" width="1"/ Read more |
Five advantages of mobile marketing over onlineWednesday, February 24, 2010Source: Mobile Marketer | Category: Mobile By a href=" http://www.vis-solutions.com/" target="_new"Frank Powell/apAs marketers engage customers on their mobile devices, it is important that they focus on the five advantages that mobile marketing has over traditional Web marketing.img src="http://feeds.feedburner.com/~r/homepage-news/~4/17HdMSaJDC4" height="1" width="1"/ Read more |
Consumers increasingly opt for WiFi for mobile browsing: StudyWednesday, February 24, 2010Source: Mobile Marketer | Category: Mobile Consumers are increasingly using their WiFi-enabled mobile devices for on-the-go browsing, with 56 percent reporting that they connect via their handset, according to JiWire.img src="http://feeds.feedburner.com/~r/homepage-news/~4/91F9h6RYyL0" height="1" width="1"/ Read more |
Dex One helps Android users find businesses with new search appWednesday, February 24, 2010Source: Mobile Marketer | Category: Mobile Dex One Corp. has launched a mobile application for Android-based devices to help consumers find local business information.img src="http://feeds.feedburner.com/~r/homepage-news/~4/UTIkRQRuelU" height="1" width="1"/ Read more |
Millennial Media defines value proposition to developers via TapMetrics acquisitionWednesday, February 24, 2010Source: Mobile Marketer | Category: Mobile Millennial Media has acquired TapMetrics, a San Francisco-based mobile analytics firm focused on application usage and behavior.img src="http://feeds.feedburner.com/~r/homepage-news/~4/SRrWsB9Kuk4" height="1" width="1"/ Read more |
ScanLife links consumers to product info via UPC bar code scanning - Mobile Commerce DailyWednesday, February 24, 2010Source: Mobile Marketer | Category: Mobile Today in Mobile Commerce Daily: ScanLife links consumers to product info via UPC bar code scanning; PeoplesBank enters mobile banking to satisfy on-the-go customersimg src="http://feeds.feedburner.com/~r/homepage-news/~4/BKKoJyRBMqo" height="1" width="1"/ Read more |
Red Jacket Resorts rewards loyalists via mobileWednesday, February 24, 2010Source: Mobile Marketer | Category: Mobile Red Jacket Resorts has created a mobile rewards club for guests that it is promoting via a multichannel effort.img src="http://feeds.feedburner.com/~r/homepage-news/~4/WD60QDSPuxw" height="1" width="1"/ Read more |
North Face debuts first LBS campaign for outdoor apparelWednesday, February 24, 2010Source: Mobile Marketer | Category: Mobile Outdoor gear and apparel giant The North Face Inc. is rolling out its first-ever location-based mobile marketing campaign this month in New York, Boston, San Francisco and Seattle.img src="http://feeds.feedburner.com/~r/homepage-news/~4/5Fpn3clk9kY" height="1" width="1"/ Read more |
Bergdorf Goodman enters mobile commerce - Mobile Commerce DailyWednesday, February 24, 2010Source: Mobile Marketer | Category: Mobile Today in Mobile Commerce Daily: Bergdorf Goodman enters mobile commerce; All retailers must have a mobile commerce site: Monetate Read more |
Mobile University to educate Midwest on marketing strategiesTuesday, February 23, 2010Source: Mobile Marketer | Category: Mobile The Midwest is going mobile for the Mobile University event April 28 at Chicago’s Spertus Museum.img src="http://feeds.feedburner.com/~r/homepage-news/~4/HGX3yUfDoNI" height="1" width="1"/ Read more |
Verizon FiOS Reveals Mobile Remote for ConsumersTuesday, February 23, 2010Source: Mobile Marketer | Category: Mobile Verizon FiOS TV customers do not have to reach for the remote anymore to control their television sets. All they need is their mobile phone.img src="http://feeds.feedburner.com/~r/homepage-news/~4/K-4p6CoA7W8" height="1" width="1"/ Read more |
SMS case study - Pizza HutTuesday, February 23, 2010Source: Mobile Marketer | Category: Mobile See how Pittsburgh-area Pizza Huts used the mobile channel to engage consumers.img src="http://feeds.feedburner.com/~r/homepage-news/~4/lRJIpxhJBwA" height="1" width="1"/ Read more |
EBay expands mobile commerce empire with new Android app - Mobile Commerce DailyTuesday, February 23, 2010Source: Mobile Marketer | Category: Mobile Today in Mobile Commerce Daily: EBay expands mobile commerce empire with new Android app; Mobile Web site response times not meeting user expectations.img src="http://feeds.feedburner.com/~r/homepage-news/~4/_PgLWc47kZw" height="1" width="1"/ Read more |
Best Buy, Steve Madden, Wet Seal execs to present at Mobile Boot CampTuesday, February 23, 2010Source: Mobile Marketer | Category: Mobile Best Buy, Steve Madden and Wet Seal will discuss their mobile strategies at the Mobile Boot Camp hosted by Mobile Commerce Daily and the NRF in San Francisco March 2. Register now.img src="http://feeds.feedburner.com/~r/homepage-news/~4/zCr3lPKJ-SQ" height="1" width="1"/ Read more |
Capitol One runs ads within New York Media’s MenuPages.com appTuesday, February 23, 2010Source: Mobile Marketer | Category: Mobile Financial services giant Capitol One Financial Corp. is running ads targeting foodies within the new MenuPages.com application for the iPhone and GPS-enabled iPod touch.img src="http://feeds.feedburner.com/~r/homepage-news/~4/iZeqK4XFo6U" height="1" width="1"/ Read more |
Snickers ties first branded mobile game to in-store marketingTuesday, February 23, 2010Source: Mobile Marketer | Category: Mobile Mars Inc.’s Snickers is running a multichannel campaign that features a mobile game, a WAP site, banners and in-store marketing to drive consumer interest.img src="http://feeds.feedburner.com/~r/homepage-news/~4/hivSI2AzRsI" height="1" width="1"/ Read more |
Capital One runs ads within New York Media’s MenuPages.com appTuesday, February 23, 2010Source: Mobile Marketer | Category: Mobile Financial services giant Capital One Financial Corp. is running ads targeting foodies within the new MenuPages.com application for the iPhone and GPS-enabled iPod touch.img src="http://feeds.feedburner.com/~r/homepage-news/~4/iZeqK4XFo6U" height="1" width="1"/ Read more |
Standardization is vital to mobile progress; IAB honors 3 mobile execsMonday, February 22, 2010Source: Mobile Marketer | Category: Mobile The heartening piece of news from last week’s Mobile World Congress in Barcelona, Spain was that the wireless carriers finally got it: too many cooks in the kitchen.img src="http://feeds.feedburner.com/~r/homepage-news/~4/CeqBEWO0ws0" height="1" width="1"/ Read more |
Google gets key concern over digital M&A: Consumer privacyMonday, February 22, 2010Source: Mobile Marketer | Category: Mobile By a href=" http://www.reedsmith.com/" target="_new"Adam Snukal/apSelf-fulfilling prophesy or routine whenever it acquires in the digital advertising space, Google recently said it had received a second request for information from the FTC on the AdMob acquisition.img src="http://feeds.feedburner.com/~r/homepage-news/~4/kMtQ1TllnnI" height="1" width="1"/ Read more |
