Wet Seal exec: Mobile drives retail and online sales - Mobile Commerce DailyTuesday, March 2, 2010Source: Mobile Marketer | Category: Mobile Mobile Commerce Daily today - Wet Seal exec: Mobile drives retail and online sales; and Mobile commerce 20 percent of campaign actions: Millennial study.img src="http://feeds.feedburner.com/~r/homepage-news/~4/IBEMcqxtz1A" height="1" width="1"/ Read more |
American Heart Association runs multichannel mobile campaign to raise awarenessTuesday, March 2, 2010Source: Mobile Marketer | Category: Mobile The American Heart Association is running a multichannel campaign that consists of mobile banners, SMS, wallpapers, ringtones and mobile donations to raise awareness for heart disease.img src="http://feeds.feedburner.com/~r/homepage-news/~4/MNr6Ju-_evU" height="1" width="1"/ Read more |
SMS case study - Columbia CollegeTuesday, March 2, 2010Source: Mobile Marketer | Category: Mobile See how Jacksonville, FL-based Columbia College used SMS to generate leads from traditional media.img src="http://feeds.feedburner.com/~r/homepage-news/~4/QHFRh8NWXjo" height="1" width="1"/ Read more |
Expedia takes travel planning to new heights with mobileTuesday, March 2, 2010Source: Mobile Marketer | Category: Mobile Expedia is bringing ease and convenience to consumers with its first-ever iPhone application targeting modern travelers.img src="http://feeds.feedburner.com/~r/homepage-news/~4/YpvMib_RB4g" height="1" width="1"/ Read more |
Carriers, post-Haiti, enable 100pc text donations for ChileMonday, March 1, 2010Source: Mobile Marketer | Category: Mobile By a href=" http://www.mobilegiving.org/" target="_new"Jim Manis/apHere is what Jim Manis, chairman/CEO of the Mobile Giving Foundation, had to report from Hawaii just hours after the catastrophic Chilean earthquake.img src="http://feeds.feedburner.com/~r/homepage-news/~4/y21rn1Mj5yM" height="1" width="1"/ Read more |
ETail West confirms increased retailer interest in mobileMonday, March 1, 2010Source: Mobile Marketer | Category: Mobile More than 150 retail executives spent an extra day at the eTail West conference last week in Palm Desert, CA, to soak up the wisdom on mobile. Expect to see that attention soon bear fruit.img src="http://feeds.feedburner.com/~r/homepage-news/~4/ede75jTh7-I" height="1" width="1"/ Read more |
NBA’s Denver Nuggets, NHL’s Colorado Avalanche engage fans with SMSMonday, March 1, 2010Source: Mobile Marketer | Category: Mobile Kroenke Sports launched a mobile campaign for the NBA’s Denver Nuggets, the NHL’s Colorado Avalanche and the NLL’s Colorado Mammoth.img src="http://feeds.feedburner.com/~r/homepage-news/~4/ozjVAeO0BVA" height="1" width="1"/ Read more |
NBC Universal launches mobile storefront selling TV-themed content - Mobile Commerce DailyMonday, March 1, 2010Source: Mobile Marketer | Category: Mobile Today in Mobile Commerce Daily - NBC Universal launches mobile storefront selling TV-themed content; and Firethorn adds financial institutions to mobile banking platform.img src="http://feeds.feedburner.com/~r/homepage-news/~4/8XK66wzsYP0" height="1" width="1"/ Read more |
Disney targets families with Craft Finder appMonday, March 1, 2010Source: Mobile Marketer | Category: Mobile Disney launched the free app “Craft Finder: Great Crafts from Disney FamilyFun” for iPhone and iPod touch to encourage mothers and children to engage with the brand in a new way.img src="http://feeds.feedburner.com/~r/homepage-news/~4/7kx74O5Qc54" height="1" width="1"/ Read more |
Universal Pictures Repo Men movie sells organs via bar code scanningMonday, March 1, 2010Source: Mobile Marketer | Category: Mobile Universal Pictures is running a promo for its “Repo Men” movie that integrates mobile bar codes with the campaign’s offline media to drive engagement and buzz around the film.img src="http://feeds.feedburner.com/~r/homepage-news/~4/g0DWqMvvn84" height="1" width="1"/ Read more |
Luxury brands need 360-degree mobile strategyMonday, March 1, 2010Source: Mobile Marketer | Category: Mobile The luxury market has finally made its way into the mobile space, albeit mostly through iPhone applications. It needs to do more.img src="http://feeds.feedburner.com/~r/homepage-news/~4/fEW8HmkRzGc" height="1" width="1"/ Read more |
IPhone users more likely to buy apps than Android usersFriday, February 26, 2010Source: Mobile Marketer | Category: Mobile Consumers on the Android and iPhone platforms continue to be actively engaged with applications, according to AdMob’s January 2010 AdMob Mobile Metrics Report.img src="http://feeds.feedburner.com/~r/homepage-news/~4/Mkj4mI0aO7w" height="1" width="1"/ Read more |
Continental Airlines expands mobile boarding pass programFriday, February 26, 2010Source: Mobile Marketer | Category: Mobile Continental Airlines claims it is the first carrier to offer mobile boarding passes on nonstop flights from Britain to the United States.img src="http://feeds.feedburner.com/~r/homepage-news/~4/fsx3ALpIu1s" height="1" width="1"/ Read more |
Univision adds consumer touch points to fulfill 360-degree media strategyFriday, February 26, 2010Source: Mobile Marketer | Category: Mobile Univision Interactive Media Inc. plans to extend its reach with the “Novelas y Series” mobile video series, which will be accessible via a WAP site and an application.img src="http://feeds.feedburner.com/~r/homepage-news/~4/I91258hCv6E" height="1" width="1"/ Read more |
Allrecipes upgrades app to meet customer demandFriday, February 26, 2010Source: Mobile Marketer | Category: Mobile After listening to customer feedback, Allrecipes.com has upgraded its food application to include the company’s full recipe database.img src="http://feeds.feedburner.com/~r/homepage-news/~4/-X6f7Tx4pic" height="1" width="1"/ Read more |
SMS case study - Coldwell BankerFriday, February 26, 2010Source: Mobile Marketer | Category: Mobile See how Coldwell Banker used SMS to sell real estate in Pittsburgh. Read more |
State Farm complements Steer Clear program with mobileFriday, February 26, 2010Source: Mobile Marketer | Category: Mobile State Farm Insurance has rolled out an iPhone application to complement its successful Steer Clear Safe Drivers Discount Program.img src="http://feeds.feedburner.com/~r/homepage-news/~4/_XdlOrn6u90" height="1" width="1"/ Read more |
Panda Express testing mobile ordering system to drive sales - Mobile Commerce DailyFriday, February 26, 2010Source: Mobile Marketer | Category: Mobile Today in Mobile Commerce Daily - Panda Express testing mobile ordering system to drive sales; and Puerto Rico-based malls use SMS to drive store traffic for retailers.img src="http://feeds.feedburner.com/~r/homepage-news/~4/unrup9jJyd8" height="1" width="1"/ Read more |
March 2: Best Buy, Steve Madden, Wet Seal execs to present at Mobile Boot CampFriday, February 26, 2010Source: Mobile Marketer | Category: Mobile Best Buy, Steve Madden and Wet Seal will discuss their mobile strategies at the Mobile Boot Camp hosted by Mobile Commerce Daily and the NRF in San Francisco March 2. Register now.img src="http://feeds.feedburner.com/~r/homepage-news/~4/zCr3lPKJ-SQ" height="1" width="1"/ Read more |
NBC Universal’s Telemundo unveils first local Spanish TV appsThursday, February 25, 2010Source: Mobile Marketer | Category: Mobile NBC Universal’s Telemundo Television Station Group, a producer of Hispanic content in the U.S., has launched a group of iPhone applications for local Spanish-language TV stations.img src="http://feeds.feedburner.com/~r/homepage-news/~4/KfPWZ20BH8M" height="1" width="1"/ Read more |
