Urban Airship gets $1.1M for mobile content deliveryWednesday, February 17, 2010Source: Mobile Marketer | Category: Mobile Urban Airship, a new mobile content delivery channel provider, announced that it has closed its Series A funding round of $1.1 million.img src="http://feeds.feedburner.com/~r/homepage-news/~4/3q0V_x_RgVk" height="1" width="1"/ Read more |
Verizon Wireless breaks down resistance to SkypeWednesday, February 17, 2010Source: Mobile Marketer | Category: Mobile At the 2010 Mobile World Congress in Barcelona, Verizon Wireless and Skype announced a strategic relationship that will bring Skype to the U.S. carrier’s smartphones next month.img src="http://feeds.feedburner.com/~r/homepage-news/~4/troL1s2MVBI" height="1" width="1"/ Read more |
Mobile shopping in US will grow to $2.4 billion this year: ABI Research - Mobile Commerce DailyWednesday, February 17, 2010Source: Mobile Marketer | Category: Mobile Today in Mobile Commerce Daily: Mobile shopping in US will grow to $2.4 billion this year: ABI Research; Mobile remote deposit capture will change financial services: Mercatus.img src="http://feeds.feedburner.com/~r/homepage-news/~4/f10Hz6a96UU" height="1" width="1"/ Read more |
Martha Stewart targets grocery shoppers with first appWednesday, February 17, 2010Source: Mobile Marketer | Category: Mobile Martha Stewart Living Omnimedia Inc. has launched its first iPhone application, Martha’s Everyday Food, to extend its brand and reach on-the-go consumers with shopping in mind.img src="http://feeds.feedburner.com/~r/homepage-news/~4/q84PgF8xWbo" height="1" width="1"/ Read more |
NHL’s New York Rangers run $1M mobile sweepstakesWednesday, February 17, 2010Source: Mobile Marketer | Category: Mobile The National Hockey League’s New York Rangers and the MSG Network are teaming up to give fans the chance to text in to win up to $1 million.img src="http://feeds.feedburner.com/~r/homepage-news/~4/9_wT0awkW_c" height="1" width="1"/ Read more |
Bacardi goes for branding with cocktail recipe appWednesday, February 17, 2010Source: Mobile Marketer | Category: Mobile Bacardi Global Brands has launched an iPhone application in an effort to extend its online cocktail recipe services to the mobile platform to reach on-the-go consumers.img src="http://feeds.feedburner.com/~r/homepage-news/~4/39qMuH3iM5I" height="1" width="1"/ Read more |
Mobile is pretty much the answer to everything: Google CEO at Mobile World CongressWednesday, February 17, 2010Source: Mobile Marketer | Category: Mobile BARCELONA, Spain – Google CEO Eric Schmidt endorses mobile at Mobile World Congress, Microsoft is talk of the town and carriers seeking to win back control of the app world worry some. But is mobile advertising being neglected at the show?img src="http://feeds.feedburner.com/~r/homepage-news/~4/rgax44xrao8" height="1" width="1"/ Read more |
Which one of four key types of mobile apps fits your brand?Tuesday, February 16, 2010Source: Mobile Marketer | Category: Mobile By a href=" http://www.r2integrated.com/" target="_new"Matt Goddard/apBy plotting the usefulness of a potential application against your brand’s content and value proposition, we find that almost every type of application falls into one of four buckets.img src="http://feeds.feedburner.com/~r/homepage-news/~4/H9299F9aenQ" height="1" width="1"/ Read more |
O2 taps 4th Screen Advertising for ads within Shazam iPhone appTuesday, February 16, 2010Source: Mobile Marketer | Category: Mobile Telefonica O2 UK Ltd. has signed an exclusive sponsorship deal with Shazam, letting the carrier deliver targeted ads for its Priority Tickets service to Shazam users.img src="http://feeds.feedburner.com/~r/homepage-news/~4/fNW6zpAyths" height="1" width="1"/ Read more |
Salvation Army mobile-optimized email campaign sees 55.3 percent clicks to donateTuesday, February 16, 2010Source: Mobile Marketer | Category: Mobile The Salvation Army turned to a mobile-optimized email campaign to reach on-the-go consumers, with 55.3 percent of recipients clicking directly to the donation form.img src="http://feeds.feedburner.com/~r/homepage-news/~4/loPN0r9DAVg" height="1" width="1"/ Read more |
Fandango voice service drives movie ticket sales, hosts ads - Mobile Commerce DailyTuesday, February 16, 2010Source: Mobile Marketer | Category: Mobile Mobile Commerce Daily: Fandango voice service drives movie ticket sales, hosts ads; Sybase 365 launches unified mobile commerce platform; Cellit adds mobile loyalty rewards at POS.img src="http://feeds.feedburner.com/~r/homepage-news/~4/tXCbg3-tCno" height="1" width="1"/ Read more |
Carrier consortium for applications stirs discussion at Mobile World CongressTuesday, February 16, 2010Source: Mobile Marketer | Category: Mobile BARCELONA, Spain – The formation of a new apps platform by the world’s leading carriers, the launch of Windows Mobile 7 by Microsoft CEO Steve Ballmer and the Mobile Premier Awards kept Mobile World Congress abuzz.img src="http://feeds.feedburner.com/~r/homepage-news/~4/eR_pETpN3nk" height="1" width="1"/ Read more |
Mobile Distillery reveals major organization overhaul, future growth plansTuesday, February 16, 2010Source: Mobile Marketer | Category: Mobile After a 60 percent increase in revenue in 2009, mobile technology specialist Mobile Distillery is announcing its plans for future growth.img src="http://feeds.feedburner.com/~r/homepage-news/~4/D2H3QFr-EP0" height="1" width="1"/ Read more |
Visa, Samsung go for Olympic gold with mobile banner adsTuesday, February 16, 2010Source: Mobile Marketer | Category: Mobile Samsung and Visa are running mobile ads targeting consumers visiting Yahoo Inc.’s newly launched mobile site for the 2010 Vancouver Winter Olympic Games.img src="http://feeds.feedburner.com/~r/homepage-news/~4/1-o8ASOLglk" height="1" width="1"/ Read more |
How evolving user behavior will propel mobile searchFriday, February 12, 2010Source: Mobile Marketer | Category: Mobile By a href=" http://www.neboweb.com/" target="_new"Brian Easter/apDeficiencies in the mobile search system have relegated it to a second-tier position. But that may now change with new Internet-capable devices and the supporting infrastructure.img src="http://feeds.feedburner.com/~r/homepage-news/~4/2BCfe3svGM4" height="1" width="1"/ Read more |
Partnerships roundup: IPG/Microsoft, Nielsen/Mobclix, hawkeye/Txt4CRM, CPX/NexageFriday, February 12, 2010Source: Mobile Marketer | Category: Mobile Interpublic Group tapped Microsoft’s Atlas; The Nielsen Co. partnered with mobile advertising company Mobclix; hawkeye partnered with Txt4CRM; and CPX Interactive tapped Nexage.img src="http://feeds.feedburner.com/~r/homepage-news/~4/rL39lYrWzoI" height="1" width="1"/ Read more |
Ace Hardware goes mobile to drive consumers in-store - Mobile Commerce DailyFriday, February 12, 2010Source: Mobile Marketer | Category: Mobile Today in Mobile Commerce Daily: Ace Hardware goes mobile to drive consumers in-store; Oakland A’s tap Tickets.com’s ProVenueMobile for mobile commerce.img src="http://feeds.feedburner.com/~r/homepage-news/~4/a0qH49NT7P0" height="1" width="1"/ Read more |
A very mobile Valentine’s DayFriday, February 12, 2010Source: Mobile Marketer | Category: Mobile Mogreet and American Greetings Corp. have partnered for MMS ecards and Clickatell estimates that consumers will send 1.15 billion text messages on Valentine’s Day.img src="http://feeds.feedburner.com/~r/homepage-news/~4/jMIYooZwsa4" height="1" width="1"/ Read more |
Sony Music Entertainment, Portland Trail Blazers, LA Philharmonic tap Mozes for mobile campaignsFriday, February 12, 2010Source: Mobile Marketer | Category: Mobile The NBA’s Portland Trail Blazers, the Los Angeles Philharmonic and Sony Music Entertainment created mobile and social media campaigns with Mozes to reach younger audiences.img src="http://feeds.feedburner.com/~r/homepage-news/~4/L2inOUkgkns" height="1" width="1"/ Read more |
Hallmark unveils mobile strategyFriday, February 12, 2010Source: Mobile Marketer | Category: Mobile With Valentine’s Day right around the corner, Hallmark has beefed up its mobile offerings as an executive reveals in this exclusive interview with Mobile Marketer.img src="http://feeds.feedburner.com/~r/homepage-news/~4/J6nA59JjaiM" height="1" width="1"/ Read more |
