Who owns mobile strategy?Friday, March 26, 2010Source: Mobile Marketer | Category: Mobile By a href=" http://www.joule.com/" target="_new"Despina Tapaki/apWill media and digital agencies try to hold on to mobile and treat it as an extension of their offering or will they turn to the mobile specialists for help?img src="http://feeds.feedburner.com/~r/homepage-news/~4/1X1a62xmZiM" height="1" width="1"/ Read more |
Expect long-term movement of dollars in mobile: PanelistFriday, March 26, 2010Source: Mobile Marketer | Category: Mobile By a href=" http://www.millennialmedia.com/" target="_new"Mack McKelvey/apLAS VEGAS - If Mike Avon of Millennial Media had a nickel for every time someone asked him, “Is this the year of mobile,” he’d be a very rich man.img src="http://feeds.feedburner.com/~r/homepage-news/~4/DJ4ubvoi49E" height="1" width="1"/ Read more |
Yahoo redesigns mobile search experience with two new appsFriday, March 26, 2010Source: Mobile Marketer | Category: Mobile Yahoo Inc. released two iPhone applications – Yahoo Sketch-a-Search and Yahoo Search – to make search more engaging for consumers while delivering relevant information.img src="http://feeds.feedburner.com/~r/homepage-news/~4/xtgk6-jeeGU" height="1" width="1"/ Read more |
Traditional Home mobilizes April issue to deepen reader experienceFriday, March 26, 2010Source: Mobile Marketer | Category: Mobile Traditional Home magazine, which has a circulation of 4.2 million, is giving smartphone users an interactive experience within the April issue’s story content.img src="http://feeds.feedburner.com/~r/homepage-news/~4/itV33GeTVIw" height="1" width="1"/ Read more |
Boeing exclusively sponsors MSNBC’s new Meet the Press appFriday, March 26, 2010Source: Mobile Marketer | Category: Mobile LAS VEGAS – MSNBC launched the “Meet the Press with David Gregory” application for the iPhone and iPod touch. Boeing bought out all the inventory to become the exclusive launch sponsor.img src="http://feeds.feedburner.com/~r/homepage-news/~4/aZUmOiqdzPg" height="1" width="1"/ Read more |
Mobile commerce evolving from early innovation to mainstream adoption: Javelin - Mobile Commerce DailyFriday, March 26, 2010Source: Mobile Marketer | Category: Mobile Mobile Commerce Daily today - Mobile commerce evolving from early innovation to mainstream adoption: Javelin; and Wells Fargo, Western Union: Mobile financial services all about convenience.img src="http://feeds.feedburner.com/~r/homepage-news/~4/f2ZP63Uk748" height="1" width="1"/ Read more |
Strategic tips for brand mobile marketing: CTIA panelFriday, March 26, 2010Source: Mobile Marketer | Category: Mobile LAS VEGAS - Some of the biggest businesses in the world have embraced mobile marketing to complement traditional forms of advertising and have incorporated it into their brand strategies.img src="http://feeds.feedburner.com/~r/homepage-news/~4/XyoMyxo5ul4" height="1" width="1"/ Read more |
Augmented reality is next big thing in mobile advertising: CTIA panelFriday, March 26, 2010Source: Mobile Marketer | Category: Mobile LAS VEGAS - Incorporating mobile augmented reality into games, applications, advertising and other mobile sectors is changing the way the world is viewed via the mobile phone, per CTIA panelists.img src="http://feeds.feedburner.com/~r/homepage-news/~4/O_t8z-xmtdw" height="1" width="1"/ Read more |
SMobile Systems unveils mobile security software to protect kidsThursday, March 25, 2010Source: Mobile Marketer | Category: Mobile With millions of kids carrying mobile phones, instances of cyber-stalking, cyber-bullying and “sexting” are on the rise.img src="http://feeds.feedburner.com/~r/homepage-news/~4/0fiGbjGATBE" height="1" width="1"/ Read more |
CNBC exec: iPhone app downloaded 540,000 timesThursday, March 25, 2010Source: Mobile Marketer | Category: Mobile LAS VEGAS – In this sit-down at the International CTIA Wireless 2010 Conference, a senior CNBC executive in charge of digital products discusses the business news network’s mobile strategy.img src="http://feeds.feedburner.com/~r/homepage-news/~4/bE-TZkyZLyY" height="1" width="1"/ Read more |
MTV, VH1 to integrate social media into mobile entertainmentThursday, March 25, 2010Source: Mobile Marketer | Category: Mobile MTV and VH1 have partnered with foursquare to integrate social gaming across television, online and mobile entertainment.img src="http://feeds.feedburner.com/~r/homepage-news/~4/PzZ4Ihq3awo" height="1" width="1"/ Read more |
MasterCard, PayPal reveal conflicting views of mobile financial services - Mobile Commerce DailyThursday, March 25, 2010Source: Mobile Marketer | Category: Mobile Mobile Commerce Daily today - MasterCard, PayPal reveal conflicting views of mobile financial services; CTIA panelist: Build user-friendly iPhone apps.img src="http://feeds.feedburner.com/~r/homepage-news/~4/Pyo4A7DDU80" height="1" width="1"/ Read more |
Photos from International CTIA Wireless 2010Thursday, March 25, 2010Source: Mobile Marketer | Category: Mobile LAS VEGAS - International CTIA Wireless 2009 had 34,000 attendees and this year that number is expected to be up by about 26 percent. Here are some pictures from the event.img src="http://feeds.feedburner.com/~r/homepage-news/~4/wn1RNDlv3Wg" height="1" width="1"/ Read more |
Mobile video is on the verge of taking off: PanelistsThursday, March 25, 2010Source: Mobile Marketer | Category: Mobile LAS VEGAS - Though mobile video is steadily gaining in popularity, it faces various hurdles including market fragmentation and the absence of a common user experience across platforms and devices.img src="http://feeds.feedburner.com/~r/homepage-news/~4/6GcPR-QkXK0" height="1" width="1"/ Read more |
Sprint CEO at CTIA: 4G is tipping point for mobile videoThursday, March 25, 2010Source: Mobile Marketer | Category: Mobile LAS VEGAS - During his keynote address, Dan Hesse, CEO of Sprint Nextel Corp., discussed the benefits of 4G technology and said that once it is the standard, mobile video distribution will explode.img src="http://feeds.feedburner.com/~r/homepage-news/~4/A-xhG87PsUY" height="1" width="1"/ Read more |
LiveWire launches advertising ringback serviceWednesday, March 24, 2010Source: Mobile Marketer | Category: Mobile A new advertising ringback service from LiveWire Mobile is changing the mobile advertising market by offering carriers the opportunity to generate additional revenue and increase customer loyalty.img src="http://feeds.feedburner.com/~r/homepage-news/~4/ai4cArRzsAI" height="1" width="1"/ Read more |
FCC Chairman addresses Senate Committee reviewing Broadband PlanWednesday, March 24, 2010Source: Mobile Marketer | Category: Mobile FCC Chairman Julius Genachowski made a statement before the U.S. Senate Committee currently reviewing the National Broadband Plan. Here is what he said.img src="http://feeds.feedburner.com/~r/homepage-news/~4/5KI1q8vR9mU" height="1" width="1"/ Read more |
Speed, reliability key to success on mobile Web: GomezWednesday, March 24, 2010Source: Mobile Marketer | Category: Mobile In order to maximize success in the mobile Web world, businesses need to maintain exceptional speed and reliability for all key user segments around the world.img src="http://feeds.feedburner.com/~r/homepage-news/~4/54zZWIxQ-FM" height="1" width="1"/ Read more |
Mobile advertising is a must for businesses: PanelistWednesday, March 24, 2010Source: Mobile Marketer | Category: Mobile LAS VEGAS - Mobile advertising will exceed $6B by 2014 and to reach this level, carriers are working together to address challenges advertisers face when deciding where to spend their ad dollars.img src="http://feeds.feedburner.com/~r/homepage-news/~4/KoLHCNaZ3mI" height="1" width="1"/ Read more |
CTIA panel: Mobile retail is more than just coupons - Mobile Commerce DailyWednesday, March 24, 2010Source: Mobile Marketer | Category: Mobile Mobile Commerce Daily today - CTIA panel: Mobile retail is more than just coupons; App stores are changing the mobile business: CTIA panelists.img src="http://feeds.feedburner.com/~r/homepage-news/~4/BtYdToDLsFQ" height="1" width="1"/ Read more |
