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ABI Research debuts Mobile Marketing Strategies research service

Thursday, March 11, 2010
Source: Mobile Marketer | Category: Mobile
Because mobile is growing exponentially and advertisers can no longer afford to ignore this medium, ABI Research practice director Neil Strother introduced “Mobile Marketing Strategies.”img src="http://feeds.feedburner.com/~r/homepage-news/~4/PpjWt5Ez78A" height="1" width="1"/
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ULocate launches hyper-local LBS mobile ad network

Wednesday, March 10, 2010
Source: Mobile Marketer | Category: Mobile
ULocate Communications has introduced of Where Ads, a hyper-local mobile advertising network that uses location-based targeting to increase the relevance of small businesses’ ad campaigns.img src="http://feeds.feedburner.com/~r/homepage-news/~4/bBHtLAeFSwg" height="1" width="1"/
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Columbia Sportswear outlines mobile commerce strategy - Mobile Commerce Daily

Wednesday, March 10, 2010
Source: Mobile Marketer | Category: Mobile
Mobile Commerce Daily today - Columbia Sportswear outlines mobile commerce strategy; Has mobile giving reached a tipping point?img src="http://feeds.feedburner.com/~r/homepage-news/~4/3IURVm66CGo" height="1" width="1"/
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Pearson caters to IT professionals with flash card app

Wednesday, March 10, 2010
Source: Mobile Marketer | Category: Mobile
Pearson IT Certification introduced its new Cert Flash Cards application that helps IT professionals interested in pursuing technical certification.img src="http://feeds.feedburner.com/~r/homepage-news/~4/GTg12FC5Vt0" height="1" width="1"/
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NFL teams up with Verizon for mobile content distribution

Wednesday, March 10, 2010
Source: Mobile Marketer | Category: Mobile
The National Football League has teamed up with Verizon Wireless to give its fans the ultimate football experience via their mobile devices.img src="http://feeds.feedburner.com/~r/homepage-news/~4/JsQFlbktiLU" height="1" width="1"/
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Daily News goes for cross-platform approach as part of mobile strategy

Wednesday, March 10, 2010
Source: Mobile Marketer | Category: Mobile
New York Daily News has taken a cross-platform approach to its mobile strategy with the launch of mobile applications for iPhone, BlackBerry and Windows Mobile.img src="http://feeds.feedburner.com/~r/homepage-news/~4/7UgRa6qBbZY" height="1" width="1"/
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Hoover’s new app gives business professionals company access

Wednesday, March 10, 2010
Source: Mobile Marketer | Category: Mobile
Hoover’s released its new application to provide sales and business professionals access to location-based business information.img src="http://feeds.feedburner.com/~r/homepage-news/~4/ZA4gP8lVEfE" height="1" width="1"/
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Miller Lite uses mobile to court basketball fans during March Madness

Wednesday, March 10, 2010
Source: Mobile Marketer | Category: Mobile
MillerCoors has added to its iPhone portfolio with a new application called Tip ‘n Spin launched to coincide with March Madness and the NCAA basketball tournament.img src="http://feeds.feedburner.com/~r/homepage-news/~4/AMEm83OGEMc" height="1" width="1"/
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Snoop Dogg rolls out mobile campaign to drive album sales - Mobile Commerce Daily

Tuesday, March 9, 2010
Source: Mobile Marketer | Category: Mobile
Mobile Commerce Daily today - Snoop Dogg rolls out mobile campaign to drive album sales; and Electra Bicycle Co. boosts bike sales with mobile.img src="http://feeds.feedburner.com/~r/homepage-news/~4/10aPyOBezQA" height="1" width="1"/
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Hilton Garden Inn mobilizes business centers for guest convenience

Tuesday, March 9, 2010
Source: Mobile Marketer | Category: Mobile
Hilton Garden Inn launched PrintSpots mobile printing to provide better convenience for its guests.img src="http://feeds.feedburner.com/~r/homepage-news/~4/Y7tjZfQ64wY" height="1" width="1"/
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Mobile Web access of Facebook, Twitter posts triple-digit growth: comScore

Tuesday, March 9, 2010
Source: Mobile Marketer | Category: Mobile
A whopping 30.8 percent of smartphone users accessed social networking sites via mobile browser in January, highlighting an opportunity for marketers.img src="http://feeds.feedburner.com/~r/homepage-news/~4/dccichG8EwU" height="1" width="1"/
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Webinar: IHOP Restaurants: Mobile Marketing for Retailers

Tuesday, March 9, 2010
Source: Mobile Marketer | Category: Mobile
How does an IHOP franchisee run mobile campaigns to drive traffic to its restaurants? Register for the March 31 webinar for tips from the IHOP franchisee, Money Mailer and sponsor iLoop Mobile.img src="http://feeds.feedburner.com/~r/homepage-news/~4/CdvAHjrXF7M" height="1" width="1"/
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Is Yahoo toast in mobile search?

Tuesday, March 9, 2010
Source: Mobile Marketer | Category: Mobile
A breakup of its stand-alone mobile group and a shakeup of its wireless carrier relationships for mobile search are challenges Yahoo must overcome to gain market share from competitors.img src="http://feeds.feedburner.com/~r/homepage-news/~4/cjYktnP6xTA" height="1" width="1"/
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Best Buy gets it: Mobile is the new portable store

Monday, March 8, 2010
Source: Mobile Marketer | Category: Mobile
Having organized two events last week focused on mobile marketing and commerce, it was clear that attending marketers and retailers got the message: the time to pull the trigger is now.img src="http://feeds.feedburner.com/~r/homepage-news/~4/9QYMVYMqo08" height="1" width="1"/
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Ground rules for mobile marketing to kids

Monday, March 8, 2010
Source: Mobile Marketer | Category: Mobile
By a href=" http://www.pingmobile.com/" target="_new"Shira Simmonds/apIn my role as a marketer, the thought of sending mobile content to kids puts dollar signs in my eyes, but as a mother, it conflicts with every protective instinct I have.img src="http://feeds.feedburner.com/~r/homepage-news/~4/QKDw47igkV0" height="1" width="1"/
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NRF makes use of mobile at conference to poll attendees

Monday, March 8, 2010
Source: Mobile Marketer | Category: Mobile
Knotice provided the mobile polling services for the National Retail Federation’s Inaugural Retail Innovation Marketing Conference last week in San Francisco.img src="http://feeds.feedburner.com/~r/homepage-news/~4/qMVe57MJJkE" height="1" width="1"/
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Rubicon Project taps mOcean to take online ad platform mobile

Monday, March 8, 2010
Source: Mobile Marketer | Category: Mobile
The Rubicon Project, a digital advertising technology and data company, has partnered with mobile advertising platform mOcean Mobile to launch REVV for mobile.img src="http://feeds.feedburner.com/~r/homepage-news/~4/4p1PFnzQKN0" height="1" width="1"/
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Associated Press expands entertainment focus with Oscar mobile coverage

Monday, March 8, 2010
Source: Mobile Marketer | Category: Mobile
The Associated Press teamed up with Livestream to provide consumers with live Oscars Red Carpet coverage straight from their mobile device.img src="http://feeds.feedburner.com/~r/homepage-news/~4/XAoiFfiQOMY" height="1" width="1"/
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B2B mobile marketing spend will reach $106M in 2014: Forrester

Monday, March 8, 2010
Source: Mobile Marketer | Category: Mobile
Business-to-business mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research.img src="http://feeds.feedburner.com/~r/homepage-news/~4/_jAQ5A6UTYk" height="1" width="1"/
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NBC Universal exec reveals tactics for driving mobile content sales - Mobile Commerce Daily

Monday, March 8, 2010
Source: Mobile Marketer | Category: Mobile
Mobile Commerce Daily today - NBC Universal exec reveals tactics for driving mobile content sales, Will mobile phones replace the local bank branch and tellers?img src="http://feeds.feedburner.com/~r/homepage-news/~4/WhWD_OW-Z7Q" height="1" width="1"/
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