What Snapshot of SEO Drives Your Web Business?Wednesday, May 27, 2009Source: Online Marketing Blog | Category: Marketing Search Engine Optimization is a changing field. At any given moment in time, companies that rely on the web for new business or customer communications will consume information about SEO and then rely on that snapshot for months or even years. In the marketing mix, SEO is only one slice and company marketers are tasked with [...]img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=logprojTok=f7c786c3-83ownus=adminsver=WordPress%2F1.48+%28nuconomy%29srcId=http%3A%2F%2Fwww.toprankblog. [...] Read more |
Learn SEO, Social Media, Digital PR from TopRankMonday, May 18, 2009Source: Online Marketing Blog | Category: Marketing Over the next 2 weeks several staff from TopRank be hitting the road for multiple SEO/Social Media/PR speaking and training events. We invite you to attend and would love to meet up with readers of Online Marketing Blog. Topics during these events will emphasize the practice areas of our agency: Search Marketing, Online Public Relations [...]img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=logprojTok=f7c786c3-83ownus=adminsver=WordPress%2F1.48+%28nuconomy%29srcId=http%3A%2F%2Fwww. [...] Read more |
Measuring the Value of Search Optimized PRWednesday, May 13, 2009Source: Online Marketing Blog | Category: Marketing Measuring the effect of online marketing and PR efforts is essential for both understanding the return on investment but also for feedback that will improve subsequent efforts. Measuring the effect of SEO for Public Relations benefits should start with well defined outcomes. To get a good handle on SEO effectiveness, it#8217;s important to match the [...]img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=logprojTok=f7c786c3-83ownus=adminsver=WordPress%2F1.48+%28nuconomy%29srcId=http%3A%2F%2Fwww. [...] Read more |
Making News Content Search Social Media FriendlyTuesday, May 12, 2009Source: Online Marketing Blog | Category: Marketing Changes in consumer preferences towards news consumption and sharing habits via the social web present both challenges and opportunities for PR agencies. Searchers increasingly expect to interact with what they find via search. The opportunity for Public Relations is to understand that leveraging social media as a distribution channel to attract buzz and earn links is [...]img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=logprojTok=f7c786c3-83ownus=adminsver=WordPress%2F1. [...] Read more |
Link Building Tips for News SEOMonday, May 11, 2009Source: Online Marketing Blog | Category: Marketing For those readers just joining us, this is post #8 in a series of 10 on the intersection of search engine optimization and public relations, #8220;Top Ten SEO Tips for PR Professionals#8220;. Besides content optimization and making sure a site#8217;s news pages and digital assets can be found and indexed, attracting relevant inbound links is the [...]img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=logprojTok=f7c786c3-83ownus=adminsver=WordPress%2F1.48+%28nuconomy%29srcId=http%3A%2F%2Fwww. [...] Read more |
Pull PR and Newsroom Optimization TacticsFriday, May 8, 2009Source: Online Marketing Blog | Category: Marketing Most web sites with active media relations programs host an online newsroom. Analysts, journalists and even some bloggers find newsrooms a useful resource for finding past media coverage and press releases, image assets, executive bios, company history, webinars, white papers, case studies and other information helpful researching stories. Any content that is published to the web [...]img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=logprojTok=f7c786c3-83ownus=adminsver=WordPress%2F1. [...] Read more |
Essential Press Release Optimization TipsThursday, May 7, 2009Source: Online Marketing Blog | Category: Marketing One of the most popular keyword optimization content types for SEOs and Public Relations professionals alike are press releases. As a news communication tool, the value of press releases has undergone changes. However, press releases provide a substantial amount of content to news search engines and can rank well in standard search engines like Google [...]img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=logprojTok=f7c786c3-83ownus=adminsver=WordPress%2F1.48+%28nuconomy%29srcId=http%3A%2F%2Fwww. [...] Read more |
3 Ways Companies Sabotage Their SEO InvestmentWednesday, May 6, 2009Source: Online Marketing Blog | Category: Marketing Companies invest thousands and sometimes tens of thousands of dollars per month into improving their natural search engine visibility. At times, certain influences or perspectives occasionally evolve to work directly against the efforts of the professional SEO consultant. Here I#8217;ll describe three scenarios and hopefully help companies avoid the unfortunate expense of sabotaging their [...]img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=logprojTok=f7c786c3-83ownus=adminsver=WordPress%2F1. [...] Read more |
Do’s and Don’ts of On-Page SEO for Public RelationsWednesday, May 6, 2009Source: Online Marketing Blog | Category: Marketing This is post #5 in a series of 10 on the intersection of PR and SEO. We#8217;ll discuss a few best practices content SEO tactics as well as a few things to avoid. While there is much to understand about successfully implementing and maintaining search engine optimization efforts, there are a few fundamental concepts worth starting [...]img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=logprojTok=f7c786c3-83ownus=adminsver=WordPress%2F1.48+%28nuconomy%29srcId=http%3A%2F%2Fwww. [...] Read more |
How to Choose the Best Keywords for Optimized Public RelationsTuesday, May 5, 2009Source: Online Marketing Blog | Category: Marketing The core of search marketing is the mix of keyword phrases that people use to search for information on the web. Part of the value of Search Engine Optimization is to identify what searchers actually enter in the search box. If optimization efforts can focus on the phrases that are equally relevant and in [...]img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=logprojTok=f7c786c3-83ownus=adminsver=WordPress%2F1.48+%28nuconomy%29srcId=http%3A%2F%2Fwww.toprankblog.com%2F2009%2F05%2Fchoose-best-keywords-prcrtId=148dt=1241522241" [...] Read more |
When is PPC better than SEO for PR?Monday, May 4, 2009Source: Online Marketing Blog | Category: Marketing When search engine marketing enters the conversation in PR circles and vice versa, it#8217;s usually search engine optimization, not pay per click that gets attention. However, there are numerous opportunities to use the on-demand visibility of Pay Per Click as a method to attract visitors to news related content. Publishers of online news and media use [...]img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=logprojTok=f7c786c3-83ownus=adminsver=WordPress%2F1.48+%28nuconomy%29srcId=http%3A%2F%2Fwww. [...] Read more |
When is PPC Better Than SEO for Public Relations?Monday, May 4, 2009Source: Online Marketing Blog | Category: Marketing When search engine marketing enters the conversation in PR circles and vice versa, it#8217;s usually search engine optimization, not pay per click that gets attention. However, there are numerous opportunities to use the on-demand visibility of Pay Per Click as a method to attract visitors to news related content. Publishers of online news and media use [...]img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=logprojTok=f7c786c3-83ownus=adminsver=WordPress%2F1.48+%28nuconomy%29srcId=http%3A%2F%2Fwww. [...] Read more |
Public Relations Activities That Affect SEOFriday, May 1, 2009Source: Online Marketing Blog | Category: Marketing Within the realm of Public Relations, there are many types of digital content that get created and often promoted. Content that can be searched on can be optimized, and that spells opportunity for extending the reach of PR and media relations efforts. Journalists and consumers alike are searching, why not make sure the content published [...]img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=logprojTok=f7c786c3-83ownus=adminsver=WordPress%2F1.48+%28nuconomy%29srcId=http%3A%2F%2Fwww. [...] Read more |
SEO Tactics For PR: If I Could Only Do One Thing…Thursday, April 30, 2009Source: Online Marketing Blog | Category: Marketing #8220;If Ihad to pick only one thing to do with my web site to improve it#8217;s search engine visibility, what would it be?#8221; It#8217;s a question that comes up often and most people asking it expect that there#8217;s one right answer. The trouble is, as web sites and situations are different, so is the #8220;just one [...]img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=logprojTok=f7c786c3-83ownus=adminsver=WordPress%2F1.48+%28nuconomy%29srcId=http%3A%2F%2Fwww.toprankblog. [...] Read more |
Top Ten SEO Tactics for PR ProfessionalsWednesday, April 29, 2009Source: Online Marketing Blog | Category: Marketing Over the next 10 business days I will be posting a series of SEO tips focused mostly on how to employ search engine optimization tactics for online PR benefit. This Top Ten SEO Tactics for PR Professionals series is centered around a presentation I am giving at the PRSA Digital Impact conference. If you#8217;re attending [...]img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=logprojTok=f7c786c3-83ownus=adminsver=WordPress%2F1.48+%28nuconomy%29srcId=http%3A%2F%2Fwww.toprankblog. [...] Read more |
Top Ten SEO Tips for PR ProfessionalsWednesday, April 29, 2009Source: Online Marketing Blog | Category: Marketing Over the next 10 business days I will be posting a series of SEO tips focused mostly on how to employ search engine optimization tactics for online PR benefit. This Top Ten SEO Tactics for PR Professionals series is centered around a presentation I am giving at the PRSA Digital Impact conference. If you#8217;re attending [...]img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=logprojTok=f7c786c3-83ownus=adminsver=WordPress%2F1.48+%28nuconomy%29srcId=http%3A%2F%2Fwww.toprankblog. [...] Read more |
How do you measure business blogging success?Tuesday, April 28, 2009Source: Online Marketing Blog | Category: Marketing I recently completed developing and recording 2 modules for a business blogging program with the DMA. One of the most interesting portions (in my opinion) of the material addressed measuring blog success. There#8217;s no one right answer because the purpose for business blogs can vary from branding to sales. Since bloggers often read other blogs, I#8217;m [...]img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=logprojTok=f7c786c3-83ownus=adminsver=WordPress%2F1.48+%28nuconomy%29srcId=http%3A%2F%2Fwww. [...] Read more |
Poll: How Do You Measure Business Blogging Success?Tuesday, April 28, 2009Source: Online Marketing Blog | Category: Marketing I recently completed developing and recording 2 modules for a business blogging program with the DMA. One of the most interesting portions (in my opinion) of the material addressed measuring blog success. There#8217;s no one right answer because the purpose for business blogs can vary from branding to sales. Since bloggers often read other blogs, I#8217;m [...]img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=logprojTok=f7c786c3-83ownus=adminsver=WordPress%2F1.48+%28nuconomy%29srcId=http%3A%2F%2Fwww. [...] Read more |
25 Must Read Social Media Marketing TipsMonday, April 27, 2009Source: Online Marketing Blog | Category: Marketing The benefit from a firm grasp of social media for companies is impossible to ignore. Whether you work in marketing, advertising, public relations or interactive, there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web. This post provides specific advice from in-house social media marketers including: Dell, Comcast, [...]img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=logprojTok=f7c786c3-83ownus=adminsver=WordPress%2F1. [...] Read more |
5 Internet Marketing Haikus from TopRankFriday, April 24, 2009Source: Online Marketing Blog | Category: Marketing In an online world that increasingly values the 140 character message, keeping campaigns, strategies and tactics short and sweet is the best approach for engaging audiences. To celebrate the succinct, we#8217;ve created the following search marketing Haikus for your weekend reading pleasure. Enjoy! [Note from Lee: I edited some of these so any of these that are [...]img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=logprojTok=f7c786c3-83ownus=Dana+Larsonsver=WordPress%2F1.48+%28nuconomy%29srcId=http%3A%2F%2Fwww. [...] Read more |
