Making the Case for Social Media: A RoadmapTuesday, August 18, 2009Source: Online Marketing Blog | Category: Marketing Earlier this summer I gave a presentation in Minneapolis at a ClickZ OMS event on building a social media roadmap with tips on blog marketing and using Twitter. It#8217;s all very introductory if you work in the social media space, but if not, serves as a useful introduction for those that need to make a [...] Read more |
Thoughts on White Hat Black Hat Social MediaMonday, August 17, 2009Source: Online Marketing Blog | Category: Marketing SES San Jose is done and I mean done for good. The recent conference finished up last Thursday (with post conference training on Friday) and next year, SES will return to its roots in San Francisco. I think this is a great move for many reasons, but more about that later. During SES I presented a [...] Read more |
Learn Search And Social Marketing Strategies From SES SJ Coverage By TopRankFriday, August 14, 2009Source: Online Marketing Blog | Category: Marketing Search Engine Strategies San Jose 2009 turned out to be an energetic week of presentations, networking and positivity for the search marketing industry. Interested marketers flocked from around the country (and around the world) to get social, connect and learn. It was clear from from attitude and attendance that the SEM industry is thriving. While the even [...] Read more |
Learn Search And Social Marketing Strategies From SES SJ 2009 Coverage By TopRankFriday, August 14, 2009Source: Online Marketing Blog | Category: Marketing Search Engine Strategies San Jose 2009 turned out to be an energetic week of presentations, networking and positivity for the search marketing industry. Interested marketers flocked from around the country (and around the world) to get social, connect and learn. It was clear from from attitude and attendance that the SEM industry is thriving. While the event [...] Read more |
TopRank SES San Jose 2009 Wrap Up – Puzzle SolvedFriday, August 14, 2009Source: Online Marketing Blog | Category: Marketing Search Engine Strategies San Jose 2009 turned out to be an energetic week of presentations, networking and positivity for the search marketing industry. The puzzle that is the ever-changing search marketing industry was brought closer to a solution through sessions on SEO, PPC, Social Media, Analytics and many other digital marketing tactics. To tap into that [...] Read more |
SES SJ: News Search SEOFriday, August 14, 2009Source: Online Marketing Blog | Category: Marketing Online Marketing Blog readers are well aware: news search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. What are the latest ways businesses and media are using content to tap into the power of news search? Mark Jackson, SEW Expert #38; President/CEO, [...] Read more |
SES SJ: SEO Through Blogs And FeedsThursday, August 13, 2009Source: Online Marketing Blog | Category: Marketing You#8217;ve heard the stories from the tech echo chamber. Posts proclaiming blogging dead and RSS too slow have been circulating around the web for the last year or so. And yet the blogosphere remains alive and kicking, despite the early adopter pontification. Not yet running a blog or syndicating your content through RSS feeds? Your [...] Read more |
SES SJ: Charlene Li Keynote – Preparing For The Future Of SearchThursday, August 13, 2009Source: Online Marketing Blog | Category: Marketing Charlene Li is co-author of the business best-seller, Groundswell: Winning in a World Transformed by Social Technologies gave the keynote on day 3 of SES San Jose. She spoke on the intersection of search and social and how to prepare for the future of search. Read on for the highlights of her presentation: How far have [...] Read more |
SES SJ: Duplicate Content Multiple Site IssuesThursday, August 13, 2009Source: Online Marketing Blog | Category: Marketing It was standing room only for the SES San Jose session regarding Duplicate Content #38; Multiple Site Issues. Shari Thurow of Omni Marketing started the session off by addressing why duplicate content is a concern. When there are duplicate content issues it lowers the number of pages available to rank. Less pages to rank can equal less [...] Read more |
SES SJ: Social Media: White Hat Vs. Black HatThursday, August 13, 2009Source: Online Marketing Blog | Category: Marketing Black hat techniques have long been criticized in search marketing. Some claim that these black hat practices have quietly been practiced in social media for years. Others claim that black hat and white hat are meaningless terms altogether. With the rise in popularity of social media among larger audiences, the idea of black hat practices [...] Read more |
SES SJ: White Hat Vs. Black Hat Social MediaThursday, August 13, 2009Source: Online Marketing Blog | Category: Marketing Black hat techniques have long been criticized in search marketing. Some claim that these black hat practices have quietly been practiced in social media for years. Others claim that black hat and white hat are meaningless terms altogether. With the rise in popularity of social media among larger audiences, the idea of black hat practices [...] Read more |
SES SJ: Google Session: Convert Your Visitors To CustomersThursday, August 13, 2009Source: Online Marketing Blog | Category: Marketing Nitin Mangtani, Lead Product Manager at Google prsented a sponsored session on converting your visitors to customers, specifically through the use of internal site searches. Businesses spend a tremendous amount of time, resources, and capital on website development and online marketing initiatives. Getting people to a site is a challenge in itself, but another key aspect [...] Read more |
SES SJ: Google on Converting Visitors To CustomersThursday, August 13, 2009Source: Online Marketing Blog | Category: Marketing Nitin Mangtani, Lead Product Manager at Google presented a sponsored session on converting your visitors to customers, specifically through the use of internal site searches. Businesses spend a tremendous amount of time, resources, and capital on website development and online marketing initiatives. Getting people to a site is a challenge in itself, but another key aspect [...] Read more |
SES SJ: Beyond GooglingWednesday, August 12, 2009Source: Online Marketing Blog | Category: Marketing Beyond Google. Where will customers be searching in 5 years? Dixon Jones of Receptional asks the audience: Who doubts life after Google? About half the audience raises their hand. According to Dixon, there will be life after Google and we are already there. He cites Facebook as an example of a site that is growing links more [...] Read more |
SES SJ: Beyond Googling: Where will Customers be Searching in 5 years?Wednesday, August 12, 2009Source: Online Marketing Blog | Category: Marketing Beyond Google. Where will customers be searching in 5 years? Dixon Jones of Receptional asks the audience: Who doubts life after Google? About half the audience raises their hand. According to Dixon, there will be life after Google and we are already there. He cites Facebook as an example of a site that is growing links more [...] Read more |
SES SJ: Igniting Viral Campaigns: Leveraging Consumer-Generated ContentWednesday, August 12, 2009Source: Online Marketing Blog | Category: Marketing Being somewhat of a fan of buzz marketing, day two starts with a panel I#8217;ve personally been looking forward to. Igniting Viral Campaigns: Leveraging Consumer-Generated Content promises to unveil the #8220;secret techniques#8221; and technologies that enable companies to stand out and be talked about through a viral word of mouth buzz. Aaron Kahlow, Chairman #38; Founder, [...] Read more |
SES SJ: Day 1 in ImagesWednesday, August 12, 2009Source: Online Marketing Blog | Category: Marketing Check out photos from Day 1 of SES San Jose 2009. #160;#160;#160;#160;#160;#160;#160;#160;#160;#160;#160; Subscribe to this Feed © Online Marketing Blog, 2009. #124; SES SJ: Day 1 in Images #124; No comment #124; http://www.toprankblog.com Read more |
SES SJ: Turning The Social Web Into Real ROITuesday, August 11, 2009Source: Online Marketing Blog | Category: Marketing Day one of SES continues with the hot topic of turning the social web into real ROI. Everyone knows the social web is essential to how we live our lives and stay connected, but many marketers aren#8217;t finding returns on their ad spends. Tim Kendall, Director of Monetization for Facebook moderates this heated session with speakers [...] Read more |
SES SJ: Turn Web Analytics into a Money Making MachineTuesday, August 11, 2009Source: Online Marketing Blog | Category: Marketing SES San Jose 2009 is off to a rockin#8217; start and this afternoon I#8217;m sitting in a session about turning web analytics into money. Avinash Kaushik, from Google, shared this #1 rule with the audience: Don#8217;t Stink! If you do, nothing else matters. To get started, figure out which pages Google has determined are your home pages (i.e. [...] Read more |
SES SJ: How To Optimize For Search Engage The CommunityTuesday, August 11, 2009Source: Online Marketing Blog | Category: Marketing Most people start with Google when they search for information, but increasingly users look to niche-specific engines like YouTube search when seeking entertainment. Search engine marketers, digital media producers and entrepreneurs must create unique, relevant content that stands out if they hope to gain popularity in the Internet community. Optimizing for search while engaging the [...] Read more |
