Ad verification service DoubleVerify raises $10MFriday, March 12, 2010Source: Venture Beat | Category: Technology DoubleVerify, a company that tracks online ad placement, has raised $10 million in second round funding. Given the importance of online advertisements as a key source of revenue on the web, its also important to make sure that the ads are getting served correctly. DoubleVerify’s ad verification service does just that, and allows those in the ad supply chain — including publishers, marketers, agencies, and ad networks — to better keep track of individual ads. We’ve previously covered the launch of DoubleVerify’s realtime ad verification service, which crawls websites and automatically captures screenshots of offending ad placement. [...] Read more |
Hootsuite acquires developer Swift App to bolster its Android effortsFriday, March 12, 2010Source: Venture Beat | Category: Technology Fresh off its recent Android launch, Canadian social media startup HootSuite acquired developer Swift App to beef up its presence on Google’s mobile platform. Sebastian Delmont, the developer behind Swift App, will join HootSuite as a mobile adviser. His company built a Twitter client of the same name for Android phones (the first picture below). Neither company released terms of the deal. HootSuite builds products that let people and businesses manage their presences across multiple social networks. [...] Read more |
First details of Deus Ex 3 emergeFriday, March 12, 2010Source: Venture Beat | Category: Technology In the worldwide debut of both Eidos Montreal and its first project, Deus Ex 3: Human Revolution, art designer Jonathan Jacques-Belletete demonstrated how his team challenged status quo thinking by creating a visual language centered around two esoteric art styles, the the Renaissance and modern-day cyberpunk. He showed the first look at the third game in the award-winning series. In the Game Developers Conference session entitled “Creating a Unique Visual Direction: The Successes and Failures of Creating a Near-Future Cyberpunk Setting with a Renaissance Twist,” Jacques-Belletete chronicled the first failed attempts at merging the two art styles directly, and by doing so detailed the re-birth of the series. [...] Read more |
American Airlines expands mobile boarding passes to 19 airportsFriday, March 12, 2010Source: Mobile Marketer | Category: Mobile American Airlines has expanded its bar code-enabled mobile boarding passes to 19 additional airports to provide consumers a simpler traveling process.img src="http://feeds.feedburner.com/~r/homepage-news/~4/rERoCnYPGck" height="1" width="1"/ Read more |
FCC introduces first mobile app to analyze broadband performanceFriday, March 12, 2010Source: Mobile Marketer | Category: Mobile The Federal Communications Commission launched new digital tools that let consumers test their broadband service and report areas where broadband is not available.img src="http://feeds.feedburner.com/~r/homepage-news/~4/RNhJzQbb8CQ" height="1" width="1"/ Read more |
Hard Rock Hotel & Casino to roll out on-site mobile gambling - Mobile Commerce DailyFriday, March 12, 2010Source: Mobile Marketer | Category: Mobile Mobile Commerce Daily today - Hard Rock Hotel Casino to roll out on-site mobile gambling; Local businesses offering coupons via iPhone app to drive salesimg src="http://feeds.feedburner.com/~r/homepage-news/~4/FKcnO6hKD7I" height="1" width="1"/ Read more |
Nationwide Insurance runs multichannel campaign to promote Cartopia appFriday, March 12, 2010Source: Mobile Marketer | Category: Mobile Nationwide Insurance is running a multichannel advertising campaign to promote its second application for the iPhone and iPod Touch, Cartopia.img src="http://feeds.feedburner.com/~r/homepage-news/~4/hdjcpQ68cUk" height="1" width="1"/ Read more |
Has RIM's BlackBerry app strategy failed?Friday, March 12, 2010Source: Mobile Marketer | Category: Mobile Although BlackBerry is the most widely used smartphone system in the United States, with 43 percent of the market, its application strategy seems to have failed.img src="http://feeds.feedburner.com/~r/homepage-news/~4/jjHCH8Rz3NQ" height="1" width="1"/ Read more |
Mercedes Benz, Microsoft run ads within CBS Sports’ NCAA March Madness appsFriday, March 12, 2010Source: Mobile Marketer | Category: Mobile Mercedes Benz is sponsoring the CBS Sports BlackBerry application while Microsoft is advertising within one of the TV network’s new iPhone applications.img src="http://feeds.feedburner.com/~r/homepage-news/~4/CqTzie-77xQ" height="1" width="1"/ Read more |
WildTangent cuts ad deal with social game firm PlaydomThursday, March 11, 2010Source: Venture Beat | Category: Technology WildTangent said today it has scored a significant new customer for its BrandBoost ad platform for social games. It is now teaming up with Playdom to integrate ads into Playdom’s popular Facebook game, Tiki Farm. BrandBoost will give Playdom’s gamers rewards such as virtual items and premium social games whenever the gamer agrees to view a video ad from inside the game. This is a big deal is since most social games are free-to-play and are monetized through virtual goods sales. But this ad-based revenue model could help balance that virtual goods model. [...] Read more |
A night at the video game awards: irreverence and strangenessThursday, March 11, 2010Source: Venture Beat | Category: Technology The awards night for the Game Developers Conference is always a hoot. It starts out with the Independent Games Festival, where the industry celebrates the students, amateurs, and one-person shops of the industry. One of my favorite games of the year on the iPhone, Spider: The Secret of Bryce Manor by developer Tiger Style, won the award for best mobile game. But Monaco took home the Seumas McNally Grand Prize award for the best game of 2009. The indie folks are always cute and touching when they go up on stage. [...] Read more |
A night at the video game awards: irreverence, strangeness and blockbustersThursday, March 11, 2010Source: Venture Beat | Category: Technology The awards night for the Game Developers Conference is always a hoot. It starts out with the Independent Games Festival, where the industry celebrates the students, amateurs, and one-person shops of the industry. One of my favorite games of the year on the iPhone, Spider: The Secret of Bryce Manor by developer Tiger Style, won the award for best mobile game. But Monaco took home the Seumas McNally Grand Prize award for the best game of 2009. The indie folks are always cute and touching when they go up on stage. [...] Read more |
Video game awards night: irreverence, strangeness and blockbustersThursday, March 11, 2010Source: Venture Beat | Category: Technology The awards night for the Game Developers Conference is always a hoot. It starts out with the Independent Games Festival, where the industry celebrates the students, amateurs, and one-person shops. One of my favorite games of the year on the iPhone, Spider: The Secret of Bryce Manor by developer Tiger Style, won the award for best mobile game. But Monaco took home the Seumas McNally Grand Prize award for the best game of 2009. The indie folks are always cute and touching when they go up on stage. They thank their parents and somebody somewhere who believed in their dreams of making games for a living. [...] Read more |
Kraftrsquo;s Mobile Branding RecipeThursday, March 11, 2010Source: eMarketer | Category: Metrics Ed Kaczmarek Director of Innovation, Consumer Experiences Kraft Foods Read more |
Marketers Buzz About ROIThursday, March 11, 2010Source: eMarketer | Category: Metrics Mixed messages on social media Read more |
Video: Rupert Murdoch Loves the iPad, Hates SearchThursday, March 11, 2010Source: GigaOM | Category: Media Rupert Murdoch, the legendary founder of News Corp., has always had a love hate relationship with the digital world. In an interview he disses Google and Search and praises the potential of iPad. The wily old fox is always great viewing. Watch and enjoy the video. Read more |
Sequoia backs free mobile app company SnaptuThursday, March 11, 2010Source: Venture Beat | Category: Technology Snaptu, a startup bringing an iPhone-style application experience to thousands of mobile devices, just announced it has raised an undisclosed amount of funding from Sequoia Capital. Previously known as Moblica, Snaptu says it works on any phone that can run a Java application, adding up to more than 2,000 devices. (The first question in the “help” section of Snaptu’s website is “Does Snaptu work on my phone?” which gets answered with an unequivocal “Yes!”) Once you download the app, it opens up a catalogue of other apps. [...] Read more |
Twitter lets users geotag tweets directly from Twitter.comThursday, March 11, 2010Source: Venture Beat | Category: Technology Twitter turned on a feature that lets users geotag tweets directly from the web site. So now you don’t have to rely on mobile apps like Tweetie to triangulate where you are. The move should help add location data to a greater share of conversations flowing through the microblogging network and enrich local discovery and search. Right now, the feature is deployed to only 40 percent of users, according to spokesperson Sean Garrett. In personal tests, it works on Firefox for me, but not Chrome or Safari. [...] Read more |
Ohai Demos Speedy Game Expansion; Help Liz and Om Fight Off “PR Zombies”!Thursday, March 11, 2010Source: GigaOM | Category: Media Ohai has grand ambitions of jumpstarting an industry for social massively multiplayer online (MMO) games. Think World of Warcraft crossed with FarmVille -- engaging and rich, but also easy to use and social. Check out our latest GigaOM studio interview with Ohai CEO Susan Wu. Read more |
BioWare’s Ray Muzyka on how to build a game company (video)Thursday, March 11, 2010Source: Venture Beat | Category: Technology Ray Muzyka, chief executive of popular video game-maker BioWare, spoke at our GamesBeat@GDC conference in San Francisco about building game franchises. While onstage, Muzyka talked about his Electronic Arts-owned company’s upcoming games in the Star Wars, Mass Effect, and Dragon Age franchises — all across BioWare’s “future portfolio,” he said it’s shifting toward selling games as an ongoing service rather than a standalone product. Afterwards, I did a brief video interview with Muzyka, during which he elaborated on how his BioWare’s business model is changing, described the company’s new games and downloadable content (DLC), and offered his advice for up-and-coming game entrepreneurs. [...] Read more |
