 |  | Tameka KeeTameka Kee is the editorial director of digiday:DAILY, and oversees content development for all of DM2 Media's digital media and marketing conferences.
Tameka has been covering the digital media industry with a special focus on advertising, social media and video games for the past three years. Before joining DM2, she served as a correspondent for ContentNext, covering the business of digital and mobile entertainment and gaming.
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| Friday, March 5, 2010 Today's bites: Houston's Dessert Cafe digs into whether Facebook friends can boost brand awareness, among other things. Wall Street's perspective on TiVo's spat with Dish Networks, and is online video a gold mine for struggling magazine publishers? Read more | Comments (0) | | Thursday, March 4, 2010 For the past ten years, David & Goliath has remained independent, churning out ad campaigns for brands like Kia, Zoo York, and even the Weingart Homeless Center. As the agency celebrates its 10th birthday, find out founder David Angelo's take on how the shift to digital has transformed the creative process, as well a sample of some of the most "brave" campaigns he's seen. Marketing
Read more | Comments (0) | | Thursday, March 4, 2010 Today's bites: Brands advertise on TV, but still try to capture the Oscars' buzz online. Email marketer Exact Target gobbles up CoTweet. And the CDC turns to celebs and social media to get urban youth more concerned about the spread of HIV. Read more | Comments (0) | | Tuesday, March 2, 2010 For many, the phrase "digital out-of-home" conjures up images of the giant, flashing billboards that line streets in cities like New York and L.A. But there's an emerging class of companies that are making digital OOH more personal, and far more engaging. Netpulse, which just inked a deal to power online video content and advertising in hundreds of New York Sports Club locations, is one of them. Read more | Comments (0) | | Sunday, February 28, 2010 What makes some of the top execs at leading digital marketing and publishing companies tick? Want to learn from their past successes (and sometimes failures)? Then dig in to our Five Questions column. This week, we ask Sean Krankel, newly-appointed Creative Director, Digital, at Midnight Oil Creative, about setting clear goals for social media campaigns, as well as the components of a great ARG. Marketing, Social
Read more | Comments (0) | | Thursday, February 25, 2010 MySpace is trying to get rid of the perception that it's "dead" to users, press and potential advertisers, and it's pushing the envelope in terms of ad units in the process. The new "In-Stream" ads try to engage users directly in their status update windows -- in a move that beats Twitter at its own potential advertising game. Marketing, Media, Social
Read more | Comments (2) | | Wednesday, February 24, 2010 Today's bites: Indie publishers can get their content on more mobile devices via Scribd. Sezmi wants to replace cable, satellite and set-top boxes with "personalized" digital video. And do online lead-gen companies need their own trade org? They have one now. Read more | Comments (0) | | Tuesday, February 23, 2010 Personalized mobile apps are just the latest extension of the (slightly) self-obsessed social media explosion. And who better to teach us about self-obsession than our favorite celebrities? Find out why Madonna, Dolly Parton and other entertainers have flocked to Mobile Roadie's new self-serve app creation platform. (Hint: It runs on both the iPhone and Android). Mobile
Read more | Comments (9) | | Monday, February 22, 2010 While apparel brands like K-Swiss and Rocawear have launched successful campaigns in virtual worlds, the value proposition for consumer packaged goods (CPG) brands isn't as clear. For Hot Pockets though, offering virtual "snacks" to the teens in Meez turned into a distinctly digital way to increase brand awareness. Metrics, Social
Read more | Comments (0) | | Friday, February 19, 2010 Today's bites: Will we see Google-branded solar panels and wind turbines one day? Maybe. Vook gets $2.5 million in funding, and why iPad owners may end up paying for Hulu. Read more | Comments (2) | | Thursday, February 18, 2010 Today's bites: Why the last YouTube video you watched probably came from one of a select group of bloggers. RIM has plans for an ad platform for BlackBerry developers, and the secret beauty of pre-roll ads. Read more | Comments (0) | | Thursday, February 18, 2010 Facebook first started working on its own payments platform last year. But now, a PayPal integration adds millions of dollars of potential revenue from virtual goods and international ad sales to the network's bottom line. Social
Read more | Comments (0) | | Thursday, February 18, 2010 Facebook is now the second-most heavily trafficked website in the U.S., garnering more than 134 million unique visitors this past January. So how does a niche social network stay relevant--and in the black? While MySpace struggles to evolve into a content hub and Hi5 focuses on virtual goods, Classmates.com will pin its hopes on "premium" services like digitized yearbooks and reunion-planning. Social
Read more | Comments (3) | | Wednesday, February 17, 2010 Today's bites: Netflix comes to Sony's "Dash," why retargeting has become the tactic of choice for many video ad networks, and the dangers of emails and online ads full of hyperbole. Media
Read more | Comments (0) | | Tuesday, February 16, 2010 Today's bites: Wired and Adobe's new digital magazine comes to life. Congress members whose tweets won't put you to sleep, and why mobile shopping will be a multi-billion dollar industry this year. Read more | Comments (0) | | Monday, February 15, 2010 Today's bites: Women love games -- just don't call them "gamers." Why people are listening to "experts" instead of their friends, on social media. And why ChaCha's new Facebook integration could make it a Microsoft acquisition target. Read more | Comments (0) | | Friday, February 12, 2010 Today's bites: Surprise! People are already paying for digital book apps (at least on the iPhone). Why the distinction between "brands" and "media" will only continue to blur, and Neviot turns its water bottles into virtual tennis rackets via alternate reality. Read more | Comments (0) | | Friday, February 12, 2010 Over 90,000 basketball fans will swarm the Dallas Cowboys Stadium for NBA All-Star Weekend 2010, and Phizzle will be the mobile marketing platform of choice. The startup is working in conjunction with Cisco to power all the mobile "fan engagement" for the weekend, including a mobile commerce campaign designed to drive traffic to NBA.com. We talked with Phizzle CEO Ben Davis about why this weekend could count as a "make-it or break-it" moment. Marketing, Mobile
Read more | Comments (1) | | Thursday, February 11, 2010 Today's bites: Why the NHL is crazy for digital content syndication, a NASCAR driver goes directly to the web to fund his team, and Shazam partners with CBS Interactive's Last.fm. Read more | Comments (0) | | Wednesday, February 10, 2010 Today's bites: Jeremiah Owyang and Pepsi duke it out over the Super Bowl, Facebook mobile use spikes (and so does its appearance as evidence in divorce cases), and The Oscars are "going social" this year. Read more | Comments (0) |
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