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Monika Ratner

Monika Ratner

Brand Development Manager, Big Fuel

Monika Ratner is Brand Development Manager at Big Fuel Communications, full-service marketing and communications company based in New York that takes brands from Content To Commerce. Monika has played a leadership role in developing Big Fuel's listening capabilities, turning consumers into audiences and identifying opportunities for brands by analyzing data collected through proprietary social media monitoring tools. Monika graduated from the University of Iowa, where she worked promoting sustainable agriculture and food justice.

 

The Fuel: Gimme Four (Or Why I Love Poken)

Friday, February 5, 2010
Welcome to the world of Poken, where business cards are cute, and your best leads won't get left on the floor at some Social Media Week soiree.
Media, Social, Technology
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The Fuel: Social Media Lessons From A Train Ride

Friday, December 18, 2009
I met up with a friend from college for an early dinner after work last week. Reeling from the day, I barely let him say “how's it going” before blurting out the most incredible thing I just learned at work. "Facebook apps- oh man! Did you know we can now collect more user data before someone accepts the terms of agreement? And after that box is clicked...I think this access is really going in the right direction to help us produce smarter content for people and brands!” My friend's expression turned to shock then confusion, suspicion and finally fear. [...]
Social
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