 | Monika RatnerBrand Development Manager, Big Fuel
Monika Ratner is Brand Development Manager at Big Fuel Communications, full-service marketing and communications company based in New York that takes brands from Content To Commerce. Monika has played a leadership role in developing Big Fuel's listening capabilities, turning consumers into audiences and identifying opportunities for brands by analyzing data collected through social media monitoring. Monika joins Big Fuel from the non-profit world, where she worked promoting sustainable agriculture and food justice. She mixes social media & sustainable agriculture @momo_r |
The Fuel: The Connected American FarmerMonday, August 9, 2010Close your eyes and conjure up an image of…a farmer. You heard me right. Are you seeing overalls, a cow somewhere in the background, possibly even a tractor? How about a Twitter and Facebook strategy, relevant partnerships, promotions and some of the most effective social media branding around? It’s true, farmers and local food producers are among the original social marketing all-stars. Without the budget to buy TV and print media, these businesses have become social media experts to get their brand’s word out. [...] Marketing, Media, SocialRead more | Comments (0) |
The Fuel: Big Brands Bring A-Game To World CupMonday, May 31, 2010The 2010 FIFA World Cup kickoff is just days away. Soccer and social media are powerful, global uniters and sometimes dividers. Brands in the know are paying close attention to this influential audience and creating content that will have soccer fans [kitschy soccer metaphor deleted] returning the favor. Marketing, SocialRead more | Comments (0) |
The Fuel: Freestyling At DIY DaysMonday, April 5, 2010New York City hosted a moment in time to, "a roving conference for those who create." For makers, thinkers and generally cool people you should know. Co-founder, Lance Weiler compares the conference to, "a lightning rod". Encapsulating the electrifying effect of DIY Days on a chosen location; working as a catalyst for thought and opportunity. It's one mighty mission. Marketing, SocialRead more | Comments (0) |
The Fuel: Gimme Four (Or Why I Love Poken)Friday, February 5, 2010Welcome to the world of Poken, where business cards are cute, and your best leads won't get left on the floor at some Social Media Week soiree. Media, Social, TechnologyRead more | Comments (0) |
The Fuel: Social Media Lessons From A Train RideFriday, December 18, 2009I met up with a friend from college for an early dinner after work last week. Reeling from the day, I barely let him say “how's it going” before blurting out the most incredible thing I just learned at work. "Facebook apps- oh man! Did you know we can now collect more user data before someone accepts the terms of agreement? And after that box is clicked...I think this access is really going in the right direction to help us produce smarter content for people and brands!”
My friend's expression turned to shock then confusion, suspicion and finally fear. [...] SocialRead more | Comments (2) |
