 | John GaffneyJohn Gaffney has been part of the Internet marketing world since the mid-90s via executive positions at Perot Systems and Yahoo, and as an award-winning journalist at Revolution, Mediapost, Business 2.0, 1to1 Media and DemandGen Report. |
WalMart and P&G Strike Branded Content DealThursday, February 11, 2010The biggest forces in advertising and consumer packaged goods marketing have teamed up to produce and promote a family-oriented movie for April. WalMart and P&G says the partnership is just beginning. Marketing, MediaRead more | Comments (1) |
Tweet This: Google Buzz Isn't Killing AnyoneWednesday, February 10, 2010Google Buzz will not be a Twitter-killer. It won't be a Facebook challenger either. Publishers should pay attention to the new social app's Gmail connection, because if Google wanted to be Twitter it would have bought it already. Read more | Comments (3) |
ESPN Poll Says In-Game Ads Are ActivatorsWednesday, February 10, 2010Sports sponsorships take more than half of the total ad dollars spent in the US. With avid fans on the rise, and video game penetration increasing, the study shows that three out of four sports fans say that in-game advertising plays a part in reinforcing a company's real-world sponsorship of sports. Marketing, MetricsRead more | Comments (0) |
MocoSpace CEO Challenges BrandsTuesday, February 9, 2010Justin Siegel wants advertisers and agencies to understand their customers better than they understand their technology, or they might just get a break-up message. Mobile, SocialRead more | Comments (0) |
ComScore Report Bullish On Video And Display AdsTuesday, February 9, 2010ComScore's report contains a few surprises left over from last year, and an encouragement for digital content and advertising executives to innovate in social and display media. Marketing, Media, TechnologyRead more | Comments (0) |
Office Depot EVP Stays True To CustomersMonday, February 8, 2010More than 15 years into its Internet life, Office Depot is in the third week of its “Heroes” campaign, and has big online for social media plans for its SMB "Heroes." We caight up with Monica Luechtefeld, EVP of Direct Marketing, to discuss. Read more | Comments (0) |
Forrester: Marketers Lack Confidence In TVMonday, February 8, 2010To paraphrase Jim Mora in that Coors Light commercial: "Super Bowl? Don't even talk about the Super Bowl. Super Bowl? Are you kiddin' me?" That seems to be what Forrester Research has found in marketing attitudes toward TV. Marketing, MetricsRead more | Comments (0) |
Benetton Says It's Time For ARFriday, February 5, 2010Benetton is taking its experiment with augmented reality technology to a higher level, with a new international print and online campaign and model competition starting Monday. Marketing, TechnologyRead more | Comments (2) |
Forrester Calls For Move To Dynamic Media BuyingThursday, February 4, 2010In a new analysis of the display market, Forrester Consulting endorses a change in the way online ads are bought and sold. Runaway inventory growth, it says, necessitates a move away from the CPM model. Media, TechnologyRead more | Comments (2) |
PubMatic Report Quantifies RTBWednesday, February 3, 2010The ad revenue optimizer company says that in 2009, less than 1% of online ads were purchased via Real-Time Bidding. This is expected to grow to 3-5% in 2010. It also has evidence that CPMs can increase as well. Marketing, Metrics, TechnologyRead more | Comments (0) |
New Lotame Research Director Has Stellar BackgroundWednesday, February 3, 2010He has been associated with NASA, protein analysis, and machine learning. Now Dr. John Thomas is focused on generating new kinds of data for digital marketers. “As an industry we do a lot of optimization by click-thru rates and conversions and some other metrics than can be improved on,” he says. Social, TechnologyRead more | Comments (0) |
Myxer Gets On The Mobile RadarTuesday, February 2, 2010For more than four years, Myxer has collected data from downloads of music, apps and personalized features like wallpapers to more than 1,800 handset models. Usage now tops 30 million users with 85 million downloads a month. More than one billion downloads into its lifespan, it expects to double that number by the end of the year. And it might be the biggest under-the-radar mobile company in the world. MobileRead more | Comments (0) |
Return Path Shows Slight Delivery DropTuesday, February 2, 2010Marketers may think they're hitting 95 percent response rates, but the new report puts that number closer to 80 percent and below. But the number is improved over the first half of last year. Marketing, TechnologyRead more | Comments (0) |
Curatemedia Enters Social Shopping FrayMonday, February 1, 2010The social shopping business continued its consolidation today as ThisNext announced the acquisition of Stylehive, a leading fashion and beauty social-shopping site. The company also launched a new parent company, Curatemedia, a corporate brand that will operate ThisNext and Stylehive. Marketing, SocialRead more | Comments (1) |
PowerBar Hits Slopes With Mobile CampaignMonday, February 1, 2010In a sign of continuing evolution in the mobile app space, PowerBar has taken an exclusive sponsorship position with the iPhone’s top downloaded snow report app, Ski Report, from SkiReport.com. The campaign is sold by by appssavvy (www.appssavvy.com), in partnership with PowerBar’s agency OIC. It will offer skiers and snowboarders nutritional information, athlete profiles, videos and free product samples of new PowerBar ‘s Gel Blasts chews via the several different executions within the Ski Report app. [...] Marketing, MobileRead more | Comments (0) |
Finding Online Ad Bargains At The Super BowlFriday, January 29, 2010Depending how you look at it, the price tag of nearly $3 million for every 30-second ad on the Super Bowl is a bargain. One analyst, Wake Forest University marketing professor Sheri Bridges, says that most Super Bowl campaigns this year are serving as the foundation for online and social campaigns, and will be critical traffic drivers long after the winner takes the trophy.
"Believe it or not, advertising on the Super Bowl can be downright economical," says Bridges, an expert on branding and advertising. [...] Marketing, MediaRead more | Comments (0) |
DigiRant: Keith Richards Vs The iPadThursday, January 28, 2010My questionable proofreading skills might lead you to believe I am a home-schooled journalist. I swear I’m not. In fact my adviser in journalism school at the University of New Hampshire was the esteemed Don Murray. He won a Pulitzer as a columnist at The Boston Globe. He was a charming, knowledgeable guy who didn’t intimidate with knowledge or hoard it. He had rules. If you broke one, he stopped being charming. One of his main rules: “Judge and prioritize news by the most significant departure from normal. [...] Media, TechnologyRead more | Comments (3) |
Motally Starts The iPad Analytics BusinessThursday, January 28, 2010Steve Jobs stressed in yesterday’s iPad introduction that the device will run the 140,000 applications developed for the iPhone and the iPod Touch, but the company expects a new wave of programs tailored to the iPad. At least one company is already on the case for tracking them. Mobile analytics firm Motally has announced the extension of its user-action tracking services for mobile web and apps to include content developed on Apple’s iPad. Its analytics will automatically work for iPhone apps accessed on the device with further support coming specifically for the iPad SDK once it is available from Apple. [...] Mobile, TechnologyRead more | Comments (1) |
BofA Exec Justine Metz Talks About Retirement CampaignWednesday, January 27, 2010On Monday Bank of America debuted the latest installment of "help(2)retire______" (read "help2retire blank"), a new, online-offline campaign that encourages individuals to "fill in the blank" by identifying aspects of their working and financial lives that they want to put an end to, and help them focus on goals for their retirement. Those goals for many Bank of America and Merrill Lynch customers has changed.
The new campaign will center a large portion of its $20 million budget on TV and print, but is notable for the way it has used customer data to inform the creative, and for the way it will drive customers online for deeper information. [...] Marketing, MediaRead more | Comments (0) |
Zinio Launches Cross-Platform OptimizationWednesday, January 27, 2010Digital content publisher Zinio has added to its “UNITY” platform by announcing today that it will extend its online design capabilities to mobile apps. Called “design optimization” the solution allows publishers to design once for digital readers and then have that design fit any digital application whether its online or mobile. The announcement follows Zinio’s announcement of the UNITY platform in early January, which enabled the creation of iPhone apps for its customers, including a new deal with National Geographic. [...] Media, TechnologyRead more | Comments (0) |