 | John GaffneyJohn Gaffney has been part of the Internet marketing world since the mid-90s via executive positions at Perot Systems and Yahoo, and as an award-winning journalist at Revolution, Mediapost, Business 2.0, 1to1 Media and DemandGen Report. |
DigiRant: Show Me The MoneyMonday, April 19, 2010The past ten days have seen the introduction of new ad models that give the advertiser a new opportunity to reach segments of the Internet audience that it consider valuable and the content owner has a chance to monetize content instead of chasing the pipe dream of “free.” But where in an economy that’s still rickety is all this ad money going to come from? Marketing, MediaRead more | Comments (0) |
Ioffe Articulates The Visionaire ThingSunday, April 18, 2010After resurrecting the home page takeover in April, the founder of The Visioniare Group takes on display ads, video ads, and all things digital, including his secrets to an innovative approach. Marketing, MediaRead more | Comments (0) |
Coupons Make A Digital ComebackFriday, April 16, 2010They are old school, media and took it on the chin for most of the past ten years. But coupons are continuing their comeback, fueled in part by companies like Prospectiv that have connected their rich female databases to digital publishing. Read more | Comments (2) |
Big Day For E-ReadersWednesday, April 14, 2010Wednesday was a big day for the e-reader business. Not the iPad; e-readers. A new research report showed that consumers will use them to read magazines when they get their hands on them and sales details on two new e-readers were solidified. Marketing, Media, TechnologyRead more | Comments (1) |
Targeting News: Resonate Has An AttitudeTuesday, April 13, 2010New spins on the audience targeting model continue to generate new internet consumer information. Attitudinal targeting company Resonate, which is expanding beyond the political base of clients it solidified in 2009, has published a new report which is says shows the difference in attitudinal and “traditional” targeting. Media, MetricsRead more | Comments (0) |
Video Distribution Argument Surrounds ComplexityTuesday, April 13, 2010The topic of business models dominated yesterday’s digiday:Video Upfront panel on syndication. And while the path to monetization for content providers is not clearly defined, a few viable ones exist. But at least one panelist thought the space was too complicated for advertisers. MarketingRead more | Comments (0) |
Cost Argument Rears Up Early For Online VideoMonday, April 12, 2010It is a natural condition of the advertising business: Agencies think prices are too high and content owners think they’re too low. But even the most jaded observer would be surprised at how early the battle lines over online video are being drawn. Marketing, MediaRead more | Comments (0) |
Innovid Moves Into Canadian Portal PartnershipSunday, April 11, 2010Online video innovator Innovid is riding a big win from the Budweiser brand and is starting this week of the Video Upfront conference by announcing a new partnership with with Sympatico.ca. It will be exclusive provider of its iRoll technology for one of Canada's largest portals. Marketing, MetricsRead more | Comments (0) |
Hothand Patent Could Rattle Geotargeting MarketSunday, April 11, 2010Hothand has developed a mobile platform for colleges and universities that enables them to create proprietary mobile Web sites and text messaging platforms. The patent for its platform was filed in 2004, before most predicted the current mobile landscape and before a lot of different companies tapped into geolocation and geocentric ads. While it’s impossible to predict the legal scope of the patent in the marketplace, Hothand’s lawyers weren’t exactly playing shy. Marketing, MobileRead more | Comments (0) |
Busy Week For Privacy AdvocatesThursday, April 8, 2010In complaints to two different federal agencies, privacy advocates were active this week. On Wednesday pharmaceutical marketing was in the cross-hairs. On Thursday real-time bidding was named as a "stealth data-collection" technology. Marketing, MediaRead more | Comments (0) |
New Smartclip CEO Takes Veteran Approach To VideoWednesday, April 7, 2010Matt Prohaska is a true veteran of the digital sales and marketing business. He served as vice president for AOL, where he led a 150-person sales team that managed over $1 billion in total annual revenue. As of this week he is CEO of Smartclip, which is part of Smartclip AG, the largest video advertising network in Europe. Smartclip says it will offer advertisers a blend of innovative ad formats, exclusive inventory including social media, reach partnerships and extensive tracking resources. Marketing, Media, TechnologyRead more | Comments (0) |
Blackberry Holds Place As Content ForceWednesday, April 7, 2010New data from content download platform Myxer shows that while iPhone and Android are grabbing the headlines, RIM and Blackberry are still showing impressive growth. Its latest monthly report, BoomBox , measures smartphone usage across its 33 million users. According to the study, RIM continues to far outpace Windows, Palm, webOS, Android, iPhone and Symbian based on mobile visits, growing from a 58% market share in March 2009 to a 63% share in March 2010. Metrics, MobileRead more | Comments (0) |
Zenith Sees Ad Spend Recovery ContinuingWednesday, April 7, 2010Zenith Optimedia is putting a bit more momentum behind the tentative global ad spend recovery with its new report released this morning. “Confidence in the global economic recovery, while tentative, continues to grow, and this improvement has been apparent in ad markets across the world,: it says. “Ad expenditure is accelerating in bullish developing markets, while in the developed world the downturn is coming to an end more quickly than expected.” Marketing, MetricsRead more | Comments (0) |
Netmining Goes Under The Data HoodWednesday, April 7, 2010A new dashboard technology will allow Netmining advertisers to see their site visitor data which is gathered by the same tag that powers their display advertising campaigns. Armed with this data, advertisers and their agencies can gain an enhanced knowledge of customer behavior on their website to help inform conversion strategies and marketing programs. Marketing, TechnologyRead more | Comments (0) |
NearVerse Wants To Save The Mobile UniverseMonday, April 5, 2010It's a low-tech approach to a high-tech problem. NearVerse, fresh off a $1 million seed funding round, has launched a new app and new networking platform that reduces carrier network bandwidth load and makes local media delivery five to ten times faster, according to the company. Marketing, MobileRead more | Comments (0) |
Digital Content Today: Searching For Pizza HoldoutsMonday, April 5, 2010Domino's Pizza is taking its branding efforts to several different online vehicles lately, now launching a new campaign for its hand-tossed pizza. Following the “Oh Yes We Did” campaign - where actual Domino's Pizza employees faced consumer criticism in reinventing the company's core hand-tossed recipe - the new campaign journeys to find the last pizza "holdouts." Read more | Comments (1) |
Bubble Wrap On The Ground: iPad Comes HomeMonday, April 5, 2010Depending on who you talk to the iPad is either the end of content creation as we know it, the ultimate gaming platform, or the eReader of choice. Regardless of what happens, digital consumer behavior has a new laboratory. Marketing, MediaRead more | Comments (0) |
DigiRant: Back To RealitySunday, April 4, 2010When digital content and advertising executives come back to work today they're still have to get content onto the devices people will access, getcompelling ad messages in front of those people, and finally get paid for the effort. All the iPad did was get portable content devices on the evening news. Marketing, MediaRead more | Comments (0) |
NatGeo SVP Levine Is Bullish On Digital ProspectsThursday, April 1, 2010The company's digital SVP says it's a great time to be in digital publishing and he's spreading the brand's content to 400 million people each month worldwide through calculated moves to make content available on the website and now through other digital platforms. Marketing, MediaRead more | Comments (0) |
McKinsey Finds Some Good News For NewspapersThursday, April 1, 2010A new McKinsey report found that newspapers have an important inherent advantage as they face the challenges of the digital age—trust. Consumers trust newspapers more than any other medium, and 66 percent describe newspaper advertising as “informative and confidence inspiring,” compared with only 44 percent for TV and 12 percent for the Web. It suggests that newspapers have further scope to go beyond news, to drive reader interest and advertising revenues at the same time Marketing, Media, MetricsRead more | Comments (0) |