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John Gaffney

John Gaffney

John Gaffney has been part of the Internet marketing world since the mid-90s via executive positions at Perot Systems and Yahoo, and as an award-winning journalist at Revolution, Mediapost, Business 2.0, 1to1 Media and DemandGen Report.

Good Health Brings A Good Network Recipe

Wednesday, March 10, 2010
If ad networks are having a hard time finding publishers and audiences, Good Health Media never got that memo. The company is coming off a February that anyone on the digital content business would take. The February 2010 ComScore Report, lists GHM at the tops for percentage growth among health ad networks, a group that includes veterans such as AdRX, Healthline and Everyday Health. GHM audience is up 93% over a year ago to 32 million unique visitors monthly.
Marketing
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Sprout Champions Display Ad Innovations

Wednesday, March 10, 2010
From a techy point of view the new features are called “integration with FBML exporting, conditional content and expandable ad functionality.” Sprout is hoping that its connection from display to Facebook page breathes new life into displays ads and rich media.
Metrics
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Palmieri Calling: Millennial CEO Sees New Opportunities

Monday, March 8, 2010
With AdMob and Quattro now owned by Google and Apple, the Millennial CEO has wasted no time establishing his company as the independent and platform-agnostic leader in the mobile marketplace.
Marketing, Mobile
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DigiRant: Local Blogs Are Snake Bitten

Sunday, March 7, 2010
Digiday's senior editor finds a horror show in the aftermath of two local crimes. The lesson is that providing slanderous and hateful comments is not in the best interest of your business, especially if you’re a newspaper trying to make a living online. It’s still a newspaper’s brand that hosts that counts.
Media, Social
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Skimlinks May Show British Invasion

Thursday, March 4, 2010
Skimlinks, a content monetization service already on more than a half million international sites is reportedly looking to be more aggressive on this side of the pond. Yesterday it announced the launch of a new tool that helps online publishers increase the value of their content by creating affiliate links.
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Einstein's Theory Of Media Irrelativity

Thursday, March 4, 2010
Jeff Einstein has never been known to shrink from a good harpooning of media. In a recent interview with CMO Club founder Pete Krainik he lanced the white whale of media performance, killed the notion of media measurement, and said consumers don't care about social media marketing. Got a problem with any of that?
Marketing, Media
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H&M Has Them iPhone Blues

Wednesday, March 3, 2010
The urban retailer is in the middle of its first-of-its-kind campaign to create an interest in H&M’s fashion and drive store traffic through the location-based social game that enables players to unlock rewards and earn points by checking-in from real-world shops and locations.
Marketing, Mobile
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Content Owners Face Off With The iPad

Wednesday, March 3, 2010
Does the iPad need a new content publishing platform? New ad executions? The debate is on after CondeNast voted early in the week with its pocketbook.
Marketing, Mobile
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New Book Hits Marketers Where Their Facts Live

Wednesday, March 3, 2010
A new book from a University of Michigan professor says four out of five senior marketing executives have not adopted best-practice marketing campaign management. As a result, many marketing departments are struggling to get real results and make the value of their efforts transparent to the rest of the organization.
Marketing, Metrics
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Comedy Central Yanks Content From Hulu

Tuesday, March 2, 2010
In an after business hours announcement yesterday, Comedy Central served Hulu notice that Jon Stewart and Stephen Colbert would be pulled in favor of running exclusively on ComedyCentral.com. Viacom is not an equity partner in the Hulu venture, which may be the problem.
Marketing, Media
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Fan Appz Goes Pro With Paid Solution

Tuesday, March 2, 2010
Monetize, Customize, and Socialize. That's the mantra of a customer-based solution from Fan Appz that will allow businesses of all sizes some flexibility in addressing some of the key concerns in making social media work.
Marketing, Social
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Tremor Media Ramps Up Targeting Tech

Friday, February 26, 2010
The company says this addition to its Acudeo technology in conjunction with leading data providers, will organize audiences in real-time and deliver relevant ads on the first impression, dramatically increasing scale and precision in targeted, online video campaigns.
Marketing, Technology
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Listening To Social Media

Thursday, February 25, 2010
It's the existential approach to social media. If a tree falls on Facebook, and no one is around to hear it, did the tree really fall? Marketers can't afford to let that happen, and many say the philosophy of treating social media as a one-way station needs to be abandoned.
Marketing, Social
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Kia Helps Zinio Complete Unity Platform

Wednesday, February 24, 2010
Kia will be the first advertiser to leverage Zinio's publisher advertising network, which is the first cross-publisher ad network for the digital magazine industry. The network will reach more than 45 digital magazines across several categories, including business, men’s lifestyle, news, sports and technology.
Marketing, Media
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Yoo-Mee Babe. How About It?

Tuesday, February 23, 2010
Hooked Media announced today a new a gaming platform aimed at the over 200 million people who play casual games. It has a funny name and a very innovative way to tie publishers and content owners into social media.
Marketing, Mobile, Social
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Millennial Acquires TapMetrics

Tuesday, February 23, 2010
Millennial Media was poised to make an acquisition since November, and today it made a big one, acquiring TapMetrics, a San Francisco-based mobile analytics firm, focused on application usage and behavior. The acquisition adds cross-platform mobile analytics capabilities to Millennial’s existing network.
Marketing, Mobile
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Amazon Beats The Field In New Trusted Brand Report

Monday, February 22, 2010
Amazon rules a new "trusted brand" report from Millward Brown, one of only two digital brands in the top ten. Branded content, says an analyst, plays a key role in consumer trust.
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Pew Internet Ain't Drinking That Google Haterade

Sunday, February 21, 2010
No Google won't make us stupid and it the Internet is not the end of the world as we know it. That is the resounding conclusion of Pew Internet's survey of 900 intellectual influencers and heavy-hitters.
Marketing, Metrics
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Admit It. Steve Jobs Pissed You Off

Wednesday, February 17, 2010
He said mobile ads suck, and you don't like that. But maybe that little bit of trash talk has the mobile ad space doing a bit of healthy self-examination.
Marketing, Media
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Nielsen Sees Opportunity For Paid Content Models

Tuesday, February 16, 2010
No surprise that the vast majority of Nielsen's global survey respondents prefer that free content remain free. But the survey found some opportunity in music, movies, and maybe even some newspaper and magazine payment models.
Media, Metrics
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