 |  | John Gaffney
John Gaffney has been part of the Internet marketing world since the mid-90s via executive positions at Perot Systems and Yahoo, and as an award-winning journalist at Revolution, Mediapost, Business 2.0, 1to1 Media and DemandGen Report. |
| Wednesday, March 10, 2010 If ad networks are having a hard time finding publishers and audiences, Good Health Media never got that memo. The company is coming off a February that anyone on the digital content business would take. The February 2010 ComScore Report, lists GHM at the tops for percentage growth among health ad networks, a group that includes veterans such as AdRX, Healthline and Everyday Health. GHM audience is up 93% over a year ago to 32 million unique visitors monthly. Marketing
Read more | Comments (0) | | Wednesday, March 10, 2010 From a techy point of view the new features are called “integration with FBML exporting, conditional content and expandable ad functionality.” Sprout is hoping that its connection from display to Facebook page breathes new life into displays ads and rich media. Metrics
Read more | Comments (0) | | Monday, March 8, 2010 With AdMob and Quattro now owned by Google and Apple, the Millennial CEO has wasted no time establishing his company as the independent and platform-agnostic leader in the mobile marketplace. Marketing, Mobile
Read more | Comments (0) | | Sunday, March 7, 2010 Digiday's senior editor finds a horror show in the aftermath of two local crimes. The lesson is that providing slanderous and hateful comments is not in the best interest of your business, especially if you’re a newspaper trying to make a living online. It’s still a newspaper’s brand that hosts that counts. Media, Social
Read more | Comments (9) | | Thursday, March 4, 2010 Skimlinks, a content monetization service already on more than a half million international sites is reportedly looking to be more aggressive on this side of the pond. Yesterday it announced the launch of a new tool that helps online publishers increase the value of their content by creating affiliate links. Read more | Comments (0) | | Thursday, March 4, 2010 Jeff Einstein has never been known to shrink from a good harpooning of media. In a recent interview with CMO Club founder Pete Krainik he lanced the white whale of media performance, killed the notion of media measurement, and said consumers don't care about social media marketing. Got a problem with any of that? Marketing, Media
Read more | Comments (0) | | Wednesday, March 3, 2010 The urban retailer is in the middle of its first-of-its-kind campaign to create an interest in H&M’s fashion and drive store traffic through the location-based social game that enables players to unlock rewards and earn points by checking-in from real-world shops and locations. Marketing, Mobile
Read more | Comments (0) | | Wednesday, March 3, 2010 Does the iPad need a new content publishing platform? New ad executions? The debate is on after CondeNast voted early in the week with its pocketbook. Marketing, Mobile
Read more | Comments (0) | | Wednesday, March 3, 2010 A new book from a University of Michigan professor says four out of five senior marketing executives have not adopted best-practice marketing campaign management. As a result, many marketing departments are struggling to get real results and make the value of their efforts transparent to the rest of the organization. Marketing, Metrics
Read more | Comments (0) | | Tuesday, March 2, 2010 In an after business hours announcement yesterday, Comedy Central served Hulu notice that Jon Stewart and Stephen Colbert would be pulled in favor of running exclusively on ComedyCentral.com. Viacom is not an equity partner in the Hulu venture, which may be the problem. Marketing, Media
Read more | Comments (1) | | Tuesday, March 2, 2010 Monetize, Customize, and Socialize. That's the mantra of a customer-based solution from Fan Appz that will allow businesses of all sizes some flexibility in addressing some of the key concerns in making social media work. Marketing, Social
Read more | Comments (0) | | Friday, February 26, 2010 The company says this addition to its Acudeo technology in conjunction with leading data providers, will organize audiences in real-time and deliver relevant ads on the first impression, dramatically increasing scale and precision in targeted, online video campaigns. Marketing, Technology
Read more | Comments (0) | | Thursday, February 25, 2010 It's the existential approach to social media. If a tree falls on Facebook, and no one is around to hear it, did the tree really fall? Marketers can't afford to let that happen, and many say the philosophy of treating social media as a one-way station needs to be abandoned. Marketing, Social
Read more | Comments (0) | | Wednesday, February 24, 2010 Kia will be the first advertiser to leverage Zinio's publisher advertising network, which is the first cross-publisher ad network for the digital magazine industry. The network will reach more than 45 digital magazines across several categories, including business, men’s lifestyle, news, sports and technology. Marketing, Media
Read more | Comments (0) | | Tuesday, February 23, 2010 Hooked Media announced today a new a gaming platform aimed at the over 200 million people who play casual games. It has a funny name and a very innovative way to tie publishers and content owners into social media. Marketing, Mobile, Social
Read more | Comments (1) | | Tuesday, February 23, 2010 Millennial Media was poised to make an acquisition since November, and today it made a big one, acquiring TapMetrics, a San Francisco-based mobile analytics firm, focused on application usage and behavior. The acquisition adds cross-platform mobile analytics capabilities to Millennial’s existing network. Marketing, Mobile
Read more | Comments (0) | | Monday, February 22, 2010 Amazon rules a new "trusted brand" report from Millward Brown, one of only two digital brands in the top ten. Branded content, says an analyst, plays a key role in consumer trust. Read more | Comments (0) | | Sunday, February 21, 2010 No Google won't make us stupid and it the Internet is not the end of the world as we know it. That is the resounding conclusion of Pew Internet's survey of 900 intellectual influencers and heavy-hitters. Marketing, Metrics
Read more | Comments (1) | | Wednesday, February 17, 2010 He said mobile ads suck, and you don't like that. But maybe that little bit of trash talk has the mobile ad space doing a bit of healthy self-examination. Marketing, Media
Read more | Comments (3) | | Tuesday, February 16, 2010 No surprise that the vast majority of Nielsen's global survey respondents prefer that free content remain free. But the survey found some opportunity in music, movies, and maybe even some newspaper and magazine payment models. Media, Metrics
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