 | Anne Mai Bertelsen
Anne Mai Bertelsen is the Founder and President of MAi Strategies, a marketing consulting firm specializing in integrated marketing strategy development and implementation. Her clients include American Express Consumer Card Group, United Nations’ Office of Humanitarian Assistance, and the Radio Advertising Bureau.
Prior to starting her own firm, Anne held marketing positions at American Express and the Port Authority of NY & NJ; was a media strategist and pollster at Dresner, Sykes, Jordan & Townsend (DSJT), a national public image and political consulting firm; and Assistant Producer at CBS News’ Election and Survey Unit. She is a member of the American Marketing Association, the Social Media Club and the Online Community Research Network. Follow Anne on Twitter @annemai. She also can be contacted at anne@maistrategies.com |
Tell Us: What Matters Now?Friday, December 18, 2009MarketingRead more | Comments (0) |
From Recession to Recovery, Re-InventionMonday, November 16, 2009Even though the economy is recovering, marketers may need to re-invent as they move into 2010 to regain customers. Presenters from the IDEA Conference held on Thursday, November 12, have ideas and stories to share. MarketingRead more | Comments (1) |
Who Are The People In Your Social Network Neighborhood?Wednesday, October 21, 2009Last month Nielsen’s Claritas division released data profiling the users of various social networks — which has been picked up by bloggers, social media consultants, like my friends at ClickMarkets, and now, today, by NPR.
In the piece, produced by Laura Sydell, teenagers talked about the social differences of social networks.
MySpace vs. Facebook
* Sixteen-year-old Nico Kurt (who attends an elite, private high school) lays out his view of the MySpace users this way: “It seems trashy to me. [...] Media, Metrics, Social, TechnologyRead more | Comments (0) |
WTF?! Is That Really Your Social Brand?Friday, September 25, 2009Marketing, SocialRead more | Comments (0) |
In RemembranceFriday, September 11, 2009Digiday contributor shares her personal story of 9/11. Read more | Comments (7) |
Social Media: It's more than an ATMWednesday, September 2, 2009That’s what almost 400 attendees learned at social media blog Mashable’s first Social Good Conference at the 92nd Street Y in Manhattan last Friday. The conference closed out Mashable’s Summer of Social Good initiative to raise $35,000 via social media for the Humane Society of the United States, World Wildlife Fund (WWF), Oxfam, and LIVESTRONG.
Instead, presenters from these four organizations, along with Facebook’s Randi Zuckerberg, non-profit blogger and social media coach, Beth Kanter, MediaSauce Cause Marketing Director Scott Henderson, Case Foundation Kari Saratovsky and many others stressed using social media to build social connections that ultimately lead to social activism. [...] Marketing, SocialRead more | Comments (17) |
Your Personal Brand: How The Internet Sees YouFriday, August 28, 2009Last week, Nicholas Patten turned me on to Personas, a component of MIT’s Social Media Group’s Metropath(ologies) exhibit which enables users to visual their online identities. According to the site, Personas “uses sophisticated natural language processing and the Internet to create a data picture of one’s aggregated online identity.”
It’s a brilliant way to look at how the Internet — or anyone who is going to google you — sees you. The site is simple — you enter in your name and Personas scours the web for every instance of your name and attempts to characterize you. [...] Marketing, Media, Social, TechnologyRead more | Comments (0) |
Looking to Engage Customers? There's an App for ThatThursday, August 13, 2009While marketers may still be skeptical about mobile apps, research by GravityTank suggests marketers should reconsider given consumers' engagement with mobile apps. Marketing, MobileRead more | Comments (0) |
Mitch Joel to Marketers: Burn the Ship!!Tuesday, July 14, 2009Digital marketing visionary Mitch Joel exhorts marketers to 'burn the ship' and develop new strategies for marketing in a world where everyone is connected, content is democratized, and the media is disintermediated. Marketing, SocialRead more | Comments (0) |
What I Did During The RecessionThursday, July 9, 2009Do you remember the inevitable back-to-school writing ritual: “What I did during summer vacation”? I hated those assignments as a kid. Our family never went anywhere interesting on summer vacation. With seven kids, the best my parents could afford was to pile all seven of us into the station wagon for a week of tent camping on state camping grounds. Nothing glamorous: no exotic locales, no historical sites, no wondrous natural sanctuaries. My essays paled in comparison to my classmates’ stories of beach houses, European jaunts, or adventure camps. [...] Marketing, TechnologyRead more | Comments (0) |
Twitter: The Disruption of NowThursday, June 18, 2009Highlights of the 140 Characters Conference and the disruptive effects of Twitter Marketing, SocialRead more | Comments (1) |
The Digital Social ContractWednesday, June 10, 2009Conversations about behavioral targeting inevitably raise the question of data control and privacy. But,it might be time for consumers to accept the social contract of living in public digitally. Marketing, SocialRead more | Comments (2) |
Social Media: It's the Utility, StupidFriday, June 5, 2009With so many marketers and brands jumping on the social media bandwagon, it's important to remember that it's meaningless without utility. MarketingRead more | Comments (2) |
Star Trek Fans: The Ultimate Brand EvangelistsFriday, May 22, 2009Within 10 days of its opening, the movie Star Trek grossed over $147 million in the U.S. and $216 million worldwide according to The Numbers, a box office tracking site. This latest movie has helped Viacom, which owns the movie franchise, gross approximately $1.3 billion while merchandise licensing, owned by CBS and others, has grossed billions more. These numbers are a testament to the enduring power and advocacy of the franchise’s fans over 43 years — a level of evangelism few brands can claim — with the possible exception of Apple. [...] Social, TechnologyRead more | Comments (0) |
Targeting Consumers: Data for RelevanceThursday, May 14, 2009by Anne Mai Bertelsen, MAi Strategies-
Advertisers and publishers gathered at DPAC III Conference in New York this week all seemed to agree that data is the “scrap gold” of this recession. They urged each other to become more sophisticated in their ability to mine, augment and leverage data in order to command higher CPMs and generate greater revenues. Media, MetricsRead more | Comments (0) |
Twitter Retention Redux: Lessons from Loyalty MarketersTuesday, May 5, 2009by Anne Mai Bertelsen, MAi Strategies-
Last week, David Martin, of Nielsen Online, posted data showing that despite Twitter’s meteoric rise, the micro-blogging site is failing to retain 60% or more of its users on a monthly basis. Martin also noted that Twitter’s defection rate is greater than its social networking peers Facebook and MySpace.
social_network_loyalty2
The problem may stem from Twitter’s non-intuitive interface and user experience which expects new enrollees to figure out Twitter on their own. [...] Marketing, SocialRead more | Comments (2) |
Marketing to Boomers: The New Black?Tuesday, April 28, 2009by Anne Mai Bertelsen, MAi Strategies-
For many years, marketers have shied away from targeting Boomers — particularly older Boomers, i.e., over 50 — on the theory that they were less affluent, less likely to try new products and less willing to switch brands.
Now, it appears, marketers are having a change of heart driven in part by the recession and in part by changing demographics — a change of heart that Stuart Elliott nicely summarized in his New York Times piece last week. Big marketers such as Target, Chrysler, Kraft Foods, L’Oreal and Procter & Gamble are discovering that older consumers, during this economic downturn, have not curtailed their spending to the same degree as younger consumers. [...] MarketingRead more | Comments (3) |
