 | Tina WhitfieldEquis GlobalTina Whitfield is director of mobile products and services for AT&T Interactive, the company behind online and mobile local search for Yellowpages.com. Most recently, she was vice president of marketing for the much beloved Vindigo. Her knowledge is backed by 20 years of marketing, business development, and engineering management experience in San Diego's Telecom Valley and the Bay Area's Silicon Valley. Tina's career has spanned the development of many wireless industry 1sts for Qualcomm, Microsoft, Nokia, and marchFIRST/USWeb. |
Ad Targeting: A New Team RisesTuesday, December 8, 2009Ad Targeting is no longer Revenue Science and Tacoda; they are so five years ago. Today the volume of data being horded, according to Alan Chapel, requires new technologies. Marketing, Media, Metrics, TechnologyRead more | Comments (0) |
Speaking To Machines In The Age of Data presented by Stephen Baker, Journalist and Author of The NumeratiTuesday, December 8, 2009How should we organize ourselves as humans to work with machine-think? Or should we? Marketing, Media, Social, TechnologyRead more | Comments (2) |
Protecting Your Brand; Can It Be Done?Tuesday, December 8, 2009Are automated buying networks dumping your ad into inventory space that is neither relevant to the editorial or the subscribers to the editorial? Are you thrilled to see you ad for Toll House Cookies next to a display ad for Slim Fast? Can ROI be tracked with global fragmentation due to remnant ad inventory being passed along to the hundreds of ad networks?
Coming into their own are ad networks driving high-quality, controlled contextual content placements that can help protect brands. Marketing, Media, Metrics, TechnologyRead more | Comments (0) |
DPAC 4 Looks at the Next Generation of Digital Platforms.Tuesday, October 27, 2009Qualcomm, Sony, Apple, Google, Barnes and Noble, and Amazon are geared to shake-up the application and media delivery ecosystem. What will this mean to marketers? Marketing, Media, Mobile, TechnologyRead more | Comments (0) |
DPAC4 Consumer Engagement: Can Digital Advertising Measure Up?Tuesday, October 27, 2009In March 2006 the Advertising Research Foundation defined Engagement as "turning on a prospect to a brand idea enhanced by the surrounding context. How we measure engagement – the turning on - is by the time a consumer actively spends with the brand. But, how do you measure active versus passive? What activities constitute being turned-on by a brand idea enhanced by the surrounding context? How do we measure activity at different touch-points? Marketing, Media, Metrics, MobileRead more | Comments (0) |
Futurist Jim Taylor, Ph.D Wonders, is the Internet Dead?Tuesday, October 27, 2009This is what he has come to DPAC 4 to propose – that the Internet as we know it is dead because this is what the search metrics prove. Marketing, Media, Metrics, Mobile, Social, TechnologyRead more | Comments (0) |
The Great TV ExpirementWednesday, September 16, 2009128 Days. No TV. And, Life is Great!
There once was a TV show on HBO called “Dream On” staring Brian Benben as the protagonist, Martin Tupper. Martin grew up watching a magic box with moving pictures inside and he faithfully watched this box from his early crawling days. His world was defined by the lessons learned from the characters and events in this box the grown-up world calls television.
Martin and I have a lot in common, and so do kids all over the world. I grew up watching TV in Thailand, Venezuela, and throughout the United States. [...] Media, TechnologyRead more | Comments (0) |
Command Of Language Is Key To Success In New MediaTuesday, August 25, 2009In 2005, Terry Lukach of Armed Forces Press reported on linguistics and war. Language Is Latest Weapon in America's 21st Century Arsenal
Since the days of Ben Franklin and Thomas Jefferson, our communication practices have suffered into mediocrity. Recently, I read an MSNBC.com reporter’s coverage of an eclipse that stated the moon moved in front of the sun. This sentence structure assumes the moon could move behind the sun. I know this was not his/her intent. It is a simple sentence that seems ok to the lazy writer and reader. [...] Read more | Comments (0) |
digiday:APPS Recap: The Distribution and Discovery of a Better Branded AppWednesday, August 12, 2009How can every marketer can reach and engage the desirable audience that is using applications across platforms, including iPhone/iTouch, Android, BlackBerry and Palm Pre? Marketing, Media, Metrics, Mobile, SocialRead more | Comments (0) |
Digiday:APPS Apps Spotlight on Being OpenWednesday, August 12, 2009How will being 'open' allows for community driven applications? Marketing, Mobile, Social, TechnologyRead more | Comments (0) |
Advertising War: Apple vs. Microsoft - Two World Heavy WeightsTuesday, July 21, 2009Microsoft and Apple television ads maybe directed for the living rooms – and their viral online video versions for home, office, and mobile – but who is really answering the Call2Action?
The space where digital technologies and advertising commerce collide is where the buzz is hot today. Microsoft exec Kevin Turner says Apple asked them to stop airing Laptop Hunters ads.
Who is Kevin Turner? Turner came to Microsoft from Sam’s Club and Wal-Mart in 2005. During his reign, Sam’s Club was known for, “We are in business for small business. [...] Marketing, TechnologyRead more | Comments (0) |
Where Are the Palm Apps?Thursday, July 16, 2009During the 1990s, I invested most of my career in software development as a program manager for Internet and wireless products. My job got into the nitty-gritty of code and architecture to ensure our products were delivered in a stable platform to consumers on-time and on-budget. As the division program manager for Eudora Internet Products, during one launch cycle, I had more than 50 versions of the same product needing to arrive on store shelves – brick and online – at the same time. Each version integrated a distinct bundle of 3rd party application (apps) changing the value of the product solution. [...] Marketing, Mobile, TechnologyRead more | Comments (0) |
iPhone 3GS – The Need for SpeedFriday, June 26, 2009The big difference between the iPhone launch product and the new 3GS model is all-around speed. Not much else has changed, except the buyer gets more for less. More applications and firmware that need speed like Safari and MMS (multi-media messaging service) support. MMS, for both CDMA and GSM, allows consumers to send images, audio, and video. CDMA owns the market share in North America and GSM leads in the European Union.
The prime technology that drives speed is the central processing unit. [...] Mobile, TechnologyRead more | Comments (0) |
iPhone 3GS How Good Is 3 Megapixels?Wednesday, June 24, 2009How good is 3 megapixels? Is it great? How about awesome or just ok? One of the critical – must – activities in marketing technology is to humanize the features with benefits and provide baseline comparisons. This action has to be swift and concise, conveying much with a few key strokes.
Perhaps this is why the new iPhone 3G S focuses on marketing the applications over the hardware. Though, it’s well known in the inner circles of product development that marketing the iPhone hardware might bring accolades to another mobile phone manufacturer; but that’s another story. [...] Mobile, TechnologyRead more | Comments (2) |
digiday:TARGET - Unique and Advanced Applications for Targeting through Social Media PlatformsMonday, June 8, 2009The big buzz here is around Affinity Marketing – naturally created social buying clusters. Marketing, Media, Metrics, SocialRead more | Comments (0) |
digiday:NETWORKS - The Challenges of Creating the Next Generation Ad NetworkMonday, June 8, 2009Adam Broitman, Founder and Ringleader, circ.us served as moderator to panelists Bant Breen, President Initiative Worldwide President; Paran Johar, JumpTap CMO; Andy Monfried, Lotame CEO, Rob Gorrie, Adcentricity President, and Chris Riggs, Imirus CEO. Marketing, Media, Metrics, Mobile, Social, TechnologyRead more | Comments (0) |
Digiday:NETWORKS - Does Behavioral Marketing Need Psycho Therapy?Monday, June 8, 2009Spotlight Presentation: The Data Rush: Surviving and Thriving Digital Targeting's Wild West: Presenter: Mark Zagorski, CRO, eXelate.
Audience – targeting, insight, and segmentation – by exchanges, networks, agencies, data suppliers, management consulting, and billing companies are creating so much fragmentation, the clutter is pooling to a tipping point. Shortly, we will see a collapse through merger and acquisition… and some firms will just be left behind. Marketing, Media, TechnologyRead more | Comments (0) |
digiday:NETWORKS - WHERE ARE THE JOBS?Monday, June 8, 2009The Keynote Panel at digiday:NETWORKS gives us insight into job trends. The Keynote Panel: Will Ad Networks Become the Next Ad Agency?
Eric Porres, Founding Partner and COO of Underscore Marketing served as panel moderator to guests Omar Tawakol, BlueKai CEO; Nick Johnson, VP NBC Universal; Steven Kaufman, Media Math; and Matthew Greitzer, VP and National Practice Lead Avenue A Razorfish. Marketing, Media, TechnologyRead more | Comments (0) |
Does Ovi Matter?Tuesday, June 2, 2009First the disclaimer, a few years back, I was a Nokian focused on global initiatives.
If you are an investor, Ovi matters. If you are a consumer in the United States, Ovi matters not so much. The Ovi mobile application store provides products for use primarily on Nokia phones. Thus, if you are a brand builder focused on the U.S. market, also, Ovi matters not so much.
In the summer of 2007, after leaving Nokia, I analyzed the Future of Mobile Advertising in the Americas. Looking at 2006 figures for the United States there were 123M CDMA phones according to the CDMA Development Group and 88M GSM phones according to Informa Telecoms & Media. [...] Mobile, TechnologyRead more | Comments (0) |
DNA for a Mobile Marketing CampaignWednesday, May 20, 2009Sunshine… it is vibrant energy that fills us as summer arrives. We look forward to relaxed weekends of shopping, dining, adventure… that which takes us out of the womb and into the world. We want to stretch our legs and minds; we are always in motion seeking new experiences.
If you are a marketer of new experiences, this summer is the perfect season to exhilarate your audience with mobile marketing. To help you take your basic mobile marketing campaign to the next step, I’ve pulled together a guide – let’s call it Mobile Marketing 301. [...] Mobile, TechnologyRead more | Comments (0) |
