 |  | Stephanie MillerVP, Market Development, Return Path
New York, NY
Stephanie is a customer advocate, and an expert in creating amazing email subscriber experiences that reach the inbox, drive revenue and build brands. Using her 20+ years of direct marketing and publishing experience, she helps online publishers and marketers optimize their email channel experience and revenue, starting with inbox deliverability. Email Stephanie at: stephanie.miller@returnpath.net |
| Tuesday, March 9, 2010 If the goal of social marketing is engagement, then the story and storytelling become its centerpoint. How does that influence the need to tell a story without being annoying or disruptive? Execs from leading digital, creative and social media agencies hashed out the issue at digiday:SOCIAL LA. Marketing, Media, Social
Read more | Comments (0) | | Tuesday, March 9, 2010 ROI is the elephant in the social marketing room. Is it likely that social marketing will not produce ROI in it's current form? "Viral Loop" author and NYU Journalism professor Adam L. Penenberg dug a bit into the history of "viral" marketing at digiday:SOCIAL LA. He also pushed attendees to the conclusion that all forms of digital marketing will fail to deliver a solid ROI if brands continue to use intrusive, old-school tactics. Marketing, Media, Metrics, Social
Read more | Comments (1) | | Monday, March 1, 2010 Social content and email content live in the same world. Developing content in silos is a missed opportunity for several reasons. Our email expert suggests five ways to make sure the synergy doesn't go sour. Read more | Comments (0) | | Wednesday, October 28, 2009 Making decisions about where to invest across offline and digital channels is complicated further by the wide fragmentation of both audience and media choices. Some tips from our session yesterday at DPAC4. Marketing, Media, Metrics, Social
Read more | Comments (1) | | Tuesday, October 27, 2009 In his keynote at DPAC4 today, Jim Taylor of Harrison Group challenged digital marketers to adjust our outreach to embrace the self sufficiency of American consumers. Marketing, Media, Metrics, Social
Read more | Comments (0) | | Monday, October 12, 2009 Too much of email marketing is on auto pilot. It's inexpensive and high ROI, so it gets sent with abandon, and way too often. This broadcast mentality and high frequency have a price: Churn, spiked complaint rates, lower deliverability and exasperated subscribers.
There is a better alternative. Using good data to nurture relationships with the highest value subscribers will return the highest engagement, loyalty and revenue.
In my kickoff column, I outlined eight strategies for earning higher revenue from the email channel. [...] Marketing, Media, Metrics, Technology
Read more | Comments (1) | | Thursday, September 17, 2009 We are awash in social marketing data. So why is measurement so hard?! Here are Digiday SOCIAL only about a third of the audience say they are actually measuring their social programs. Marketing, Media, Metrics, Social
Read more | Comments (0) | | Tuesday, September 15, 2009 Subject lines are the cover art of the inbox. Just as the cover shot determines news stand sales and readership, subject lines are often the subscriber's deciding factor to open vs. delete a message. Unfortunately, they get too little attention from marketers. Especially because the secret to great subject lines (and higher response) is readily available in every marketer's response data.
In my kickoff column, I outlined eight strategies for earning higher revenue from the email channel. This month, we take a deep dive into the seventh of these: Optimizing subject lines. [...] Marketing, Media, Metrics, Technology
Read more | Comments (1) | | Wednesday, August 5, 2009 Email subscribers want only one thing from us. Help. They want marketers and publishers to help them be more informed, to make better business decisions, to be more beautiful, to get a raise, be a hero to their kids and be celebrated among peers. Given the amount of poorly targeted messages in my inbox, it seems many of us have forgotten this central tenet. Generic is boring. Custom is compelling. Response goes up when messages engage and nurture subscribers.
In my kickoff column, I outlined eight strategies for earning higher revenue from the email channel. [...] Marketing, Technology
Read more | Comments (0) | | Monday, July 13, 2009 Gone are the days of the passive subscriber. Consumers and business professionals tire easily when publishers and marketers broadcast to them. It’s the online equivalent of shouting. Our customers and readers want meaningful conversations – and they know they have other options if we don’t deliver. The day of the storyteller has come to digital marketing. There are several ways to take advantage.
In my kickoff column, I outlined eight strategies for earning higher revenue from the email channel. [...] Marketing, Metrics, Technology
Read more | Comments (0) | | Tuesday, July 7, 2009 I spent much of May and June on the road in eight cities with the Online Marketing Summit Whistle Stop tour. It was great to get out and meet with so many smart digital marketers.
Here’s seven observations/trends for publishers and marketers.
1. Email rocks. It’s still a very important part of the online marketing mix and the most efficient website traffic driver (and usually the largest, topping search). In fact, email this year has been elevated to a sort of celebrity status. Lots of executive attention due to the low cost and high return. [...] Marketing, Media, Social, Technology
Read more | Comments (0) | | Wednesday, June 3, 2009 Send email that reaches the inbox. Sounds pretty straightforward, right? Hit “send” and you are on your way to revenue! Not quite so simple, unfortunately. There’s a myriad of spam filters in between you and your subscribers’ inboxes. In fact, about 20% of legitimate, permission-based email marketing and newsletters never make it to the inbox.
This is no tree in the proverbial forest. If your messages don’t reach the inbox, they will not earn a response.
In my kickoff column, I outlined eight strategies for earning higher revenue from the email channel. [...] Marketing, Technology
Read more | Comments (0) | Tuesday, May 12, 2009Media, Metrics
Read more | Comments (4) | Tuesday, May 12, 2009Media, Metrics
Read more | Comments (0) | | Tuesday, May 12, 2009 Jim Taylor of Harrison Group says Americans have moved from "I want" to "We need." Marketers must adjust in order to be found and engage. Marketing, Media, Metrics, Social
Read more | Comments (2) | | Friday, March 12, 2010 Jim Taylor of Harrison Group keynoted today's DPAC4 with some provacative challenges to the nature of online marketing. What does that mean for engagement and publishing? Marketing, Media, Metrics, Social
Read more | Comments (0) | | Friday, March 12, 2010 We are awash in social media data and research opportunities. Our Digiday SOCIAL panel tried to help make sense of the swarm. Marketing, Media, Metrics, Social
Read more | Comments (0) | | Friday, March 12, 2010 Advertisers want display ad banners to perform at higher rates. Publishers bemoan the lack of investment advertisers are willing to make in engaging creative. Is there a win-win solution? Marketing, Media, Metrics, Technology
Read more | Comments (0) | | Friday, March 12, 2010 Advertisers want more value from online ad banners. Publishers want advertisers to invest more in creating great experiences. Is there a win-win solution? Marketing, Media, Metrics, Technology
Read more | Comments (0) | | Friday, March 12, 2010 Jon Gibs of Nielsen Online rants on why online advertising is seated on all the wrong foundations. Marketing, Media, Metrics, Social, Technology
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