 | Melinda GipsonPublisher, DIGIDAY:DAILY, DM2PRO, Newzmaven.comLeesburg, VA Melinda Gipson is a change agent for online publishing. She was Electronic Media Dir. for the Newspaper Assn. of America, creating the DigitalEdge.org and AdConnections.com, among other sites. Before partnering with DM2Media, she was Internet Strategy & Biz Dev Dir. for GateHouse Media and built a national, locally focused shopping search engine with Yokel. She occasionally consults Internet innovators looking to help publishers deliver world-class services to their users and advertisers (e.g. StylePath, OneSpot, Sharetivity, MetaCarta, Mobile Discovery). More recently, she built DM2PRO.com as the digital media industry's knowledge base. DM2PRO is a repository of all DM2Media's show video, State of the Industry Surveys, award winning case studies from our DPAC, MOBI and SAMMY awards shows, expert interviews and "How-to" tutorials. Membership is just $20/month. As publisher of DIGIDAY:DAILY, she's happy to hear from sponsors who want to reach DIGIDAY's nearly 40,000 digital media and marketing professionals on a daily basis with their own value propositions (email Melinda@dm2media.com). And, she built the site's iPhone app. She has an MSJ from Northwestern University's Medill School of Journalism and an Executive MBA from American University's Kogod School of Business where she also taught MBA's Advertising and Marketing on the Internet. |
Paid vs Free Debate Grows More NuancedWednesday, October 28, 2009MediaRead more | Comments (3) |
TVGuide.com Leverages Data from Surveys, Social, and SearchTuesday, October 27, 2009In launching his conversation with Christy Tanner, VP of marketing and editor-in-chief of TVGuide.com at DPAC4 Tuesday, Sean ONeal, chief revenue officer for Datran Media stated the obvious: “Publishers are clearly sitting on more data than they realize.” While that’s certainly true, Tanner said, a common complaint is that these multiple data sources often present a conflicting picture of how the publisher is doing. That’s part of the reason why TVGuide.com created its own 10,000-person panel that it can survey regularly to derive demographic and behavioral data. [...] MediaRead more | Comments (0) |
What if Tim Draper Were President?Friday, October 23, 2009TechnologyRead more | Comments (0) |
Blair Scare: FCC Warns of Network OutagesThursday, October 22, 2009Well, if you tried to log into the FCC hearing Thursday on net neutrality, you may have been out of luck. The “open Internet” live feed of the FCC meeting was inaccessible to this reporter, and likely many more – and I was using CABLE broadband, mind you.
But that’s a minor inconvenience compared with the major mobile malaise the FCC’s top policy expert on broadband predicts for metropolitan wireless systems within three to four years. Blair Levin, the FCC’s point man for the government’s National Broadband Action Plan, told the AlwaysOn DC audience, “The front page story you saw about Apple causing a crash of the AT&T network is the story you will read about all the major networks in metropolitan areas in 3-4 years unless we face up to the problem now and move forward to get more spectrum. [...] MobileRead more | Comments (0) |
Top 100 Private Companies Named by AlwaysOn DCTuesday, October 20, 2009Innovation only happens when you're investing, seems to be the reason behind AlwaysOn's newest list of most promising tech start-ups. While Pacific Biosciences leads the list, there's also a top broadband player, cyber security, and even an educational platform with an e-book element. TechnologyRead more | Comments (0) |
Meet the Nation's Deputy CTOTuesday, October 20, 2009What if Moore's Law applied to government? It turns out that the White House is using the Internet as a metaphor for creating "government 2.0." Andrew McLaughlin, in a speech last night to the AlwaysOn DC Summit, outlined a scenario that should make America more competitive -- but may also gore some oxes along the way. MediaRead more | Comments (0) |
Oakland Local Launches With New Model for Civic ReportingMonday, October 19, 2009Susan Mernit, a veteran of Advance Internet (NJ.com) and Parade Magazine online, as well as Netscape and BlogHer, has teamed with a small but potent news team to launch Oakland Local, a news and community site for Oakland, CA, focusing on social justice issues including climate change, air quality, food access, arts as activists, and identity, race & ethnicity. The team has seed funding from a Knight Foundation J-Lab "New Voices" grant, and may well serve as a model for what other local news entities need to become to impact democracy in a fractured media environment. [...] MediaRead more | Comments (1) |
Factual Aspires to Authenticate the InternetThursday, October 15, 2009With a name like "Factual," you've already set the bar pretty high, but attaching Esther Dyson's name to this new collaboration in the cloud does carry clout. In her Twitter post, Esther describes the new service, for which she'll serve as an adviser, as "an open cloud service for managing and combing structured data." The company's Oct. 13 introductory/welcome letter from CEO Gil Elbaz says, "Factual wants to bring true accountability to data. Accountability means anyone can easily contribute their opinion, substantiate the data or disagree with the data. [...] MediaRead more | Comments (0) |
Deadline Looms for DPAC Awards: DM2PRO.com Can HelpTuesday, October 13, 2009You know you're among the best in the business. But how do you prove it to prospective clients or advertisers? Don't awards help? The recognition of your peers offers more than bragging rights, or a way to extend the glow of a truly great campaign or publishing effort. It puts you in a unique class of professionals who raise the bar for everyone. That's why DM2PRO.com, the member site of digiday:DAILY, has made the effort to create a treasure trove of winning entries to the MOBI and SAMMY awards. [...] Read more | Comments (0) |
Hypocracy from the Commander in TweetWednesday, October 7, 2009Living so close to the Nation’s Capital, it’s a constant frustration to me that I can’t find public sector image-makers online. I had a long discussion with a local recreation official yesterday, and got an earful about how this sad situation is replicated in state and local government as well – despite the outward support of the Commander in Tweet. But don't expect corporate leadership. A recent survey shows the majority of U.S. CIO's in league with the blackout. Marketing, SocialRead more | Comments (0) |
Blogger Payola Draws FTC RulesTuesday, October 6, 2009Blogger or Flogger? was the way WSJ.com reported the FTC ruling, which mandates that bloggers who endorse a product reveal whether they've been paid in cash or promotions for their testimonial. The government won't go after consumers who've bought a product and raved about it to their friends. But if it's a business, which probably means if your blog profits from advertising or paid placement, you're subject to the rules banning undisclosed payola or payroll. SocialRead more | Comments (0) |
Spanfeller: Dark Days Ahead for JournalismFriday, October 2, 2009It wasn't all a bed of roses for Forbes.com. In part two of DM2PRO.com's exclusive "exit interview," Jim Spanfeller, the exiting CEO of this leading online financial brand shares lessons from early mistakes and explores current obstacles to the Web's success. He also chides newspapers for what he sees as their "shortsighted" partnership with Yahoo! And, with his "industry hat" on (he's been a leader in OPA, MPA and the IAB), he calls for a resolution to the "fair use" issue "once and for all." Watch the candid video. [...] MediaRead more | Comments (0) |
How Will Traditional Media Succeed Online? James Spanfeller Has a Plan.Thursday, October 1, 2009October 1 is the first day of the rest of Jim Spanfeller's life. In his 9-year tenure at the helm of Forbes.com, he's made the company very profitable and helped grow the audience to more than 40 million people, counting fans of all Forbes' extended digital content. Now, he's got a plan to help traditional media companies succeed online. From the extensibility of great brands, to the advisability of paid content models, not to mention what kind of talent the Spanfeller Group will need to hire to pull it off, DM2PRO. [...] MediaRead more | Comments (0) |
Leveraging the Fan Base: Wikia Shows Brands HowWednesday, September 30, 2009Since Bob Huseby joined Wikia Inc. as SVP/Publisher in January, the site has seen triple digit growth in usage, from 2.8 million to 6.5 million unique visitors. Perhaps more importantly to site founders, the site also is now profitable with the help of contextual, rich-media take-overs targeted to entertainment brands. (As a how-to bonus for brands, Pro premium members may download the slides pitching Wikia's windowshade unit and more to Warner Brothers to promote the movie Sherlock Holmes.) Huseby and his sales team also are talking to brands in beverage and consumer product goods about how to take advantage of the fan base they may already have on Wikia. [...] Media, TechnologyRead more | Comments (0) |
Local Online News Network Seeks to Replicate Success of SDNN.comTuesday, September 29, 2009Move over newspapers. The “local news network” model that’s giving the San Diego Union Tribune fits is coming to a town near you. The prototype for the model is San Diego News Network (www.sdnn.com), and the plan involves expanding as the “U.S. Local News Network” to 40 U.S. and Canadian cities over the next 30 months. MediaRead more | Comments (0) |
Will Apple Bruise on its Way to Smartphone Dominance?Thursday, September 17, 2009“How is Apple going to screw up in the next two years?” asked Dan Frommer of a panel largely of Apple competitors. Regardless of their obvious loyalties, there was plenty of food for thought on whether Apple could hit a wall in its quest for smartphone dominance. MobileRead more | Comments (0) |
Redbeacon Kickstarts Local Service Biz With TechCrunch50 WinWednesday, September 16, 2009Redbeacon, a new competitor to YellowPages, local online publishers and Angie's List, won the tech industry's version of the Palm D'or at TechCrunch 50 yesterday. Today San Francisco, next month your backyard? TechnologyRead more | Comments (0) |
Skypening (v) To Reshape Social, Once AgainWednesday, September 9, 2009Social, TechnologyRead more | Comments (0) |
Tips on Aging BackwardsFriday, September 4, 2009Technically, my headline is a reference to Merlin, the magician, who supposedly knew the future because he aged backwards, not forwards. (Benjamin Button is just a clever rip-off of a very old idea.) For me, it’s a day for growing another day older, so I have to ask: “What are you doing to strive for excellence?”
Don’t list your projects. That doesn’t wash. What I’m going to suggest is that you spend a little time looking at some real winners in the content or advertising categories where you hope to excel. [...] Marketing, Media, Mobile, SocialRead more | Comments (0) |
AOL's Connectivity Biz Goes on AutopilotThursday, August 27, 2009Recent layoffs in the access business have gutted the company's efforts to grow its access business, and more RIFs loom. MediaRead more | Comments (0) |
