 | Melinda GipsonPublisher, DIGIDAY:DAILY, DM2PRO, Newzmaven.comLeesburg, VA Melinda Gipson is a change agent for online publishing. She was Electronic Media Dir. for the Newspaper Assn. of America, creating the DigitalEdge.org and AdConnections.com, among other sites. Before partnering with DM2Media, she was Internet Strategy & Biz Dev Dir. for GateHouse Media and built a national, locally focused shopping search engine with Yokel. She occasionally consults Internet innovators looking to help publishers deliver world-class services to their users and advertisers (e.g. StylePath, OneSpot, Sharetivity, MetaCarta, Mobile Discovery). More recently, she built DM2PRO.com as the digital media industry's knowledge base. DM2PRO is a repository of all DM2Media's show video, State of the Industry Surveys, award winning case studies from our DPAC, MOBI and SAMMY awards shows, expert interviews and "How-to" tutorials. Membership is just $20/month. As publisher of DIGIDAY:DAILY, she's happy to hear from sponsors who want to reach DIGIDAY's nearly 40,000 digital media and marketing professionals on a daily basis with their own value propositions (email Melinda@dm2media.com). And, she built the site's iPhone app. She has an MSJ from Northwestern University's Medill School of Journalism and an Executive MBA from American University's Kogod School of Business where she also taught MBA's Advertising and Marketing on the Internet. |
Video: Google Mobile Director Diane PouliotTuesday, March 9, 2010In our video window: 25 minutes inside the mind of of Google's director of mobile advertising. Diana Pouliot, Google's director of mobile advertising demonstrates Android's contribution to innovation in mobile media and explains how advertisers can leverage it. All from digiday:MOBILE in LA yesterday. Tune into DM2PRO.com for more updates from this and today's digiday:SOCIAL. MobileRead more | Comments (0) |
DM2Pro Report: Mobile Ad Budgets Will DoubleMonday, March 8, 2010Mobile still is a fraction of total ad spending, but for marketers who have yet to take the plunge with mobile, more than 20 percent plan to spend more than 10 percent of their total budgets on the medium this year. Read more | Comments (0) |
What Do Real Time Content And 'Live Chicken' Have in Common?Tuesday, February 16, 2010Using technology ripped right out of Bell Labs, Thomas Quinn, CEO of Real Time Content is bringing the promise of "real-time video" to life online. Using technology that allows content producers to iterate and personlize literally millions of permutations of video, RTC can engage each individual viewer in ways not possible before. View DM2PRO.com's exclusive video interview in the upper right viewer of digiday:DAILY, and read on. MediaRead more | Comments (1) |
Last Week For Mobile State of the Industry SurveyMonday, February 15, 2010In advance of our digiday:MOBILE show in LA March 8, DM2Pro and Mojiva want your input on how mobile is morphing your media and marketing budgets, practice, results and strategy. MetricsRead more | Comments (0) |
Why Is This Man Smiling?Monday, February 8, 2010If Joe Zawadski, CEO od MediaMath has his way, media buyers are going to say 'Bye-Bye' to the black box. Instead, his company is offering a dashboard data approach that is winning awards and clients and providing all the transparency buyers care to see. Watch our exclusive interview in the upper right-hand viewer on the digidaydaily.com site and read on to find out why you care. MetricsRead more | Comments (0) |
Mark Cuban to Newspapers: Kill the Vampires!Tuesday, February 2, 2010At the AlwaysOn OnMedia Summit, Mark Cuban, HDNet and Mavericks owner, warned newspapers that if they continue to make their content available free to search engines et. al., they'll be sucked dry by the "vampires" stealing their content. Unless users are typing in your URL, "people just default to Google. You reinforce actions that hurt your brand and reinforce Google's brand." MediaRead more | Comments (3) |
Millennial Media Reports Mobile Brand Budgets Tripled in 2009Tuesday, February 2, 2010While 2009 was a tough year for some companies, “mobile marketing was on fire.” From 2008 to 2009, brand budgets for mobile marketing tripled, said Paul Palmieri, Millennial Media CEO, in accepting AlwaysOn’s “OnMedia” award for the top private company of 2009. MobileRead more | Comments (0) |
The Twitter Portal: SF Public Radio Station Launches Local Web MagWednesday, January 20, 2010MediaRead more | Comments (0) |
Gigya VP Talks AvatarTuesday, January 19, 2010SocialRead more | Comments (0) |
Will Video Sites Welcome YouTube Direct?Friday, January 8, 2010TechnologyRead more | Comments (0) |
NBA Digital's Perez Says 2010 Year of Social AppTuesday, December 29, 2009SocialRead more | Comments (0) |
Flood of New Entrants To Offer Mobile Apps in 2010Tuesday, December 22, 2009MetricsRead more | Comments (0) |
Yahoo!'s Wise Man With A Look at What 2010 Offers AdvertisersFriday, December 18, 2009MarketingRead more | Comments (0) |
APPS Ecosystem: Anytime, AnywhereMonday, December 14, 2009SocialRead more | Comments (1) |
State of the Apps Industry Survey Predicts Flood of New Mobile Entrants in 2010Thursday, December 10, 2009MobileRead more | Comments (0) |
How do Regulate Privacy When You Can't Define it?Tuesday, December 8, 2009If FTC commissioner Pamela Jones Harbour is worried about the horse having left the barn on privacy, she need only look to the number of people who shopped online this holiday season: 100 million. One third of the population of the United States shared at the very least credit card and shipping information, and probably much more to qualify for special deals, alerts and bonuses from tens of thousands of retailers.
Marketers at Monday’s FTC privacy workshop, while they may agree that consumers are wary of identity theft and spam, maintained that targeted offers, that may arrive when someone is in the right place, at the right time and in the right frame of mind – facilitated by the right information -- are in fact welcome. [...] MarketingRead more | Comments (0) |
Privacy Spawns Spate of 'Opt-out' ServicesMonday, December 7, 2009MarketingRead more | Comments (0) |
Match Wits With our DPAC Awards Judges and Win $100Friday, December 4, 2009MarketingRead more | Comments (1) |
Power Play: Comcast Holds The Digital Purse StringsThursday, December 3, 2009Done deal. GE and Comcast have pulled off a very complex set of transactions that basically nets out with Comcast owning the NBC network by a few stock percentage points, with Comcast owning 51 percent and G.E. owning 49 percent. The deal also changes the balance of power in digital content and advertising. What happens with that new power remains to be seen.
At simple face value, the family-controlled Comcast puts Brian Roberts at the helm of the nation’s largest cable operator, in 24 million homes, the country’s second largest internet provider with 15 M customers, NBC-owned broadcast and cable, including 27 TV stations and 11 cable networks, movie studios, and Hulu. [...] MediaRead more | Comments (0) |
AddThis Finds A Twist on Social ShoppingThursday, December 3, 2009SocialRead more | Comments (2) |