 |  | Melinda GipsonNewzmaven, Newzmaven.com
Leesburg, VA
Melinda Gipson is a change agent for online publishing. She was Electronic Media Dir. for the Newspaper Assn. of America, creating the DigitalEdge.org and AdConnections.com, among other sites. More recently, she was Internet Strategy & Biz Dev Dir. for GateHouse Media and built a national, locally focused shopping search engine with Yokel. She now consults Internet innovators who are willing to help publishers deliver world-class services to their users and advertisers. (OneSpot, Grouptivity, MetaCarta, Mobile Discovery.) In addition to DigiDay, she blogs as Opportunopoly on NAA's community site and at Newzmaven.com. She has an MSJ from Northwestern University's Medill School of Journalism and an Executive MBS from American University's Kogod School of Business where she also taught MBA's Advertising and Marketing on the Internet. |
| Tuesday, March 9, 2010 In our video window: 25 minutes inside the mind of of Google's director of mobile advertising. Diana Pouliot, Google's director of mobile advertising demonstrates Android's contribution to innovation in mobile media and explains how advertisers can leverage it. All from digiday:MOBILE in LA yesterday. Tune into DM2PRO.com for more updates from this and today's digiday:SOCIAL. Mobile
Read more | Comments (0) | | Monday, March 8, 2010 Mobile still is a fraction of total ad spending, but for marketers who have yet to take the plunge with mobile, more than 20 percent plan to spend more than 10 percent of their total budgets on the medium this year. Read more | Comments (0) | | Tuesday, February 16, 2010 Using technology ripped right out of Bell Labs, Thomas Quinn, CEO of Real Time Content is bringing the promise of "real-time video" to life online. Using technology that allows content producers to iterate and personlize literally millions of permutations of video, RTC can engage each individual viewer in ways not possible before. View DM2PRO.com's exclusive video interview in the upper right viewer of digiday:DAILY, and read on. Media
Read more | Comments (1) | | Monday, February 15, 2010 In advance of our digiday:MOBILE show in LA March 8, DM2Pro and Mojiva want your input on how mobile is morphing your media and marketing budgets, practice, results and strategy. Metrics
Read more | Comments (0) | | Monday, February 8, 2010 If Joe Zawadski, CEO od MediaMath has his way, media buyers are going to say 'Bye-Bye' to the black box. Instead, his company is offering a dashboard data approach that is winning awards and clients and providing all the transparency buyers care to see. Watch our exclusive interview in the upper right-hand viewer on the digidaydaily.com site and read on to find out why you care. Metrics
Read more | Comments (0) | | Tuesday, February 2, 2010 At the AlwaysOn OnMedia Summit, Mark Cuban, HDNet and Mavericks owner, warned newspapers that if they continue to make their content available free to search engines et. al., they'll be sucked dry by the "vampires" stealing their content. Unless users are typing in your URL, "people just default to Google. You reinforce actions that hurt your brand and reinforce Google's brand." Media
Read more | Comments (3) | | Tuesday, February 2, 2010 While 2009 was a tough year for some companies, “mobile marketing was on fire.” From 2008 to 2009, brand budgets for mobile marketing tripled, said Paul Palmieri, Millennial Media CEO, in accepting AlwaysOn’s “OnMedia” award for the top private company of 2009. Mobile
Read more | Comments (0) | Wednesday, January 20, 2010Media
Read more | Comments (0) | Tuesday, January 19, 2010Social
Read more | Comments (0) | Friday, January 8, 2010Technology
Read more | Comments (0) | Tuesday, December 29, 2009Social
Read more | Comments (0) | Tuesday, December 22, 2009Metrics
Read more | Comments (0) | Friday, December 18, 2009Marketing
Read more | Comments (0) | Monday, December 14, 2009Social
Read more | Comments (1) | Thursday, December 10, 2009Mobile
Read more | Comments (0) | | Tuesday, December 8, 2009 If FTC commissioner Pamela Jones Harbour is worried about the horse having left the barn on privacy, she need only look to the number of people who shopped online this holiday season: 100 million. One third of the population of the United States shared at the very least credit card and shipping information, and probably much more to qualify for special deals, alerts and bonuses from tens of thousands of retailers.
Marketers at Monday’s FTC privacy workshop, while they may agree that consumers are wary of identity theft and spam, maintained that targeted offers, that may arrive when someone is in the right place, at the right time and in the right frame of mind – facilitated by the right information -- are in fact welcome. [...] Marketing
Read more | Comments (0) | Monday, December 7, 2009Marketing
Read more | Comments (0) | Friday, December 4, 2009Marketing
Read more | Comments (0) | | Thursday, December 3, 2009 Done deal. GE and Comcast have pulled off a very complex set of transactions that basically nets out with Comcast owning the NBC network by a few stock percentage points, with Comcast owning 51 percent and G.E. owning 49 percent. The deal also changes the balance of power in digital content and advertising. What happens with that new power remains to be seen.
At simple face value, the family-controlled Comcast puts Brian Roberts at the helm of the nation’s largest cable operator, in 24 million homes, the country’s second largest internet provider with 15 M customers, NBC-owned broadcast and cable, including 27 TV stations and 11 cable networks, movie studios, and Hulu. [...] Media
Read more | Comments (0) | Thursday, December 3, 2009Social
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